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Mastering the Curator Ecosystem: A Publisher’s Guide to Success

Ad Monsters

They aggregate and organize ad inventory from multiple publishers, making it easier for advertisers to reach their target audiences at scale. The core function of curators is to facilitate ad deals by connecting publishers with advertisers, ensuring efficient and effective ad placements.

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Protect the Value of Your Ad Inventory with Optimized Pricing

Monetize More

One of the biggest issues that publishers are faced with right now is demand sources hitting their sites with pop-ups, redirects, and malware advertising. We work directly with the publishers to stop all these compromised creatives as they happen because ad quality equals revenue performance and brand safety.

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Ad Networks vs Ad Exchanges | What makes more money in 2023?

Monetize More

It might be easy to confuse Ad Networks and Ad Exchanges, but they are two entirely different things. The main function of advertising networks is to aggregate inventory from several publishers, mark it up, and sell it to advertisers for profit. What are Ad Networks?

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Ad Exchange: What Is It & How Does It Work?

MNTN

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something youll see mentioned often as an important part of the programmatic ad buying and selling process.

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6 Questions About Made-For-Advertising Websites

Basis

If you’ve ever clicked on a link like this, you’ve likely found yourself transported to a digital space that looks more like a carnival midway ride than a normal website: ads flashing, inventory refreshing, and call-to-action buttons leading you to other websites with even more pop-up ads. It’s an ongoing battle.

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How Roku is leveraging data to future-proof its advertising business

Digiday

Adam Markey, director of product management for Roku Ad Platforms, recently spoke with Ari Paparo, founder and CEO of Marketecture, to discuss how Roku approaches programmatic advertising on television. According to Markey, Roku built the OneView ad platform to make that vision a reality.

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In-App Header Bidding: How to make more money with it? [7 Benefits Included]

Monetize More

Publishers can use In-App Header Bidding to simultaneously offer their ad inventory to multiple demand partners through this programmatic advertising technology, guaranteeing a real-time, unified auction. Throughout the waterfall, inventory was allocated source to source until all addressable impressions were filled.