Ad Inventory Pop-Up Viewability 
Automatad Inc.
MARCH 20, 2024
Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. But now it matters.
Automatad Inc.
MARCH 20, 2024
Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. But now it matters.
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Ad Monsters
DECEMBER 21, 2023
Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads.
Monetize More
JULY 8, 2022
Publishers can use In-App Header Bidding to simultaneously offer their ad inventory to multiple demand partners through this programmatic advertising technology, guaranteeing a real-time, unified auction. Throughout the waterfall, inventory was allocated source to source until all addressable impressions were filled.
Monetize More
APRIL 27, 2023
Both can lead to a lower-quality ad experience for users in several ways: Reduced ad relevance: Ad fraud and IVT can lead to the display of irrelevant or low-quality ads to users, which can decrease user engagement and lead to a lower click-through rate.
Brid.tv
FEBRUARY 29, 2024
Especially now, with the ever-growing ad spend from brands and advertisers, the demand for ad inventory is skyrocketing. But to really cash in on their inventory, publishers need to master ad yield optimization. Follow TargetVideo on LinkedIn to stay up-to-date with the latest developments in the industry!
Monetize More
OCTOBER 20, 2022
It’s a rectangular ad unit measuring 728 pixels wide by 90 pixels tall. This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. Master your ad inventory like the pros and become an ad ops guru with PubGuru University! 6- Ad Server Acceptance.
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