article thumbnail

Gartner: Marketing budgets slashed in 2021

Martech

That has meant the re-allocation of dwindling resources: bad news for external agencies and publishers offering offline ad inventory. They’re prepared to cut marketing as well as travel and real estate. Of course, CMOs showing they can do more with less are making CFOs happy.

article thumbnail

Happy Labor Day weekend: Friday’s Daily Brief

Martech

That has meant re-allocation of dwindling resources: bad news for external agencies and publishers offering offline ad inventory. They’re prepared to cut marketing as well as travel and real estate. Of course, CMOs showing they can do more with less are making CFOs happy. Read more here. MarTech is just 11 days away .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Game of Bundles: In the Ongoing Battle for Viewers, Streamers Are Forging Alliances

MNTN

Will this Mean More or Less Ad Inventory? A recent report from GroupM has revealed that CTV ad revenue will grow by 13.2% All this really means, though, is that CTV advertising is about to become very valuable real estate. Ultimately, when streamers play the game of bundles, they win or they shutter.

article thumbnail

The Three Musketeers: Content Taxonomy, Audience Taxonomies & Seller Defined Audiences

Ad Monsters

enables consistent signaling to advertisers about the “aboutness” of the site or app where ad inventory is available. Benjamin Dick: When implemented by publishers, Content Taxonomy 3.0 The post The Three Musketeers: Content Taxonomy, Audience Taxonomies & Seller Defined Audiences appeared first on AdMonsters.

article thumbnail

InMobi Interstitials

InMobi

In pre-digital days, we were more aware of the size of the ad, and the real estate it took to erect an eye-catching ad. An Interstitial is a full page ad which appears between content pages. The user may close the ad to get back to the intended content. Re-introducing Interstitials!

article thumbnail

12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. Smaato So Which Programmatic Ad Platform Is Best for You?

article thumbnail

What Is a Header Bidding Wrapper and How It Works (In Plain English)

Brid.tv

The header bidding wrapper acts as an intermediary in the auctioning of ad inventory. This prompts the wrapper to put an ad impression up for auction. If not set up correctly, wrappers can cause issues in the auctioning process, affect page loading times, and cost publishers ad revenue.