Martech

AUGUST 18, 2023

Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. 60% of retailers estimate they are in the planning or execution phase of their unified engagement platform journey. Shoppers and retailers eye generative AI.

Retail 98

Retail Media Ad Inventory MarTech 98

Martech

APRIL 16, 2024

ad revenue, conducted by PwC. Digital ads boomed in the fourth quarter when the growth rate spiked to 12.3% — in 2022 the growth rate for the quarter was 4.4%. Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023. Retail media. increase in revenue YoY, reaching $43.7

Advertising 115

Advertising Retail Ad Inventory Cookies 115

VideoWeek

NOVEMBER 16, 2022

UK broadcaster ITV unveiled a new retail media offering within its Planet V buying platform, with Tesco’s data partner Dunnhumby and Boots Media Group signed up as launch partners. InfoSum’s data collaboration technology will be used to match the two retailers’ shopper data with ITVX’s logged-in viewer data.

Retail 59

Retail Media Ad Inventory Advertising 59

Ad Monsters

SEPTEMBER 10, 2024

The Trade Desk is reportedly building a smart TV operating system, potentially reshaping ad tech by integrating retail data with CTV viewership. Is this about controlling CTV ad inventory? Owning the Ecosystem: More Than Just Ads The Trade Desk’s ambitions go way beyond simply building a TV OS. Absolutely.

Advertising 111

Advertising Retail Manufacturing Ad Inventory 111

VideoWeek

SEPTEMBER 27, 2024

In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. We are hard at work delivering generative AI applications that empower advertisers to craft visually stunning, high-performing ads.”

Retail 98

Retail Marketing Audience Media 98

Digiday

FEBRUARY 2, 2023

Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. This emphasis on providing value to customers is especially apparent among retailers that choose a strategic approach to RMNs.

Retail 68

Retail Media Retargeting Ad Inventory 68

InMobi

OCTOBER 8, 2021

Want to learn how to harness the growing power of retail media in less than 30 minutes? In order to take advantage of the $100 billion opportunity  that is retail media, retailers must do three things: Focus on creating engaging customer experiences Maximize ad inventory demand Unlock recurring budgets from all advertisers.

Retail 52

Retail Media Ad Inventory ROI 52

Digiday

NOVEMBER 14, 2023

The popularity and convenience of online shopping have helped large e-commerce companies and mass merchants to recognize that monetizing first-party data and ad inventory on their digital properties will lead to more effective consumer reach and engagement.

Media 88

Media Retail Ad Inventory Marketing 88

InMobi

OCTOBER 12, 2021

We can learn a lot about what the future of retail media holds by looking at the evolution of programmatic media. As the programmatic advertising industry became increasingly complex, ad mediation emerged as a hugely beneficial option for publishers.

Retail 52

Retail Fill rate Media Demand Side Platform 52

VideoWeek

NOVEMBER 8, 2022

Agency holding company Publicis Groupe and supermarket chain Carrefour are launching a new retail media joint venture covering Europe and Latin America, the two announced today. The new business will work on technology which helps retailers create ad inventory and facilitates data sharing.

Retail 59

Retail Media Marketing eCommerce 59

Martech

APRIL 20, 2023

Retail media networks (RMNs) are a rapidly growing channel for advertisers. If a branded ad interrupts the customer’s journey, it doesn’t help the brand, the retailer or, most importantly, the customer. At The Home Depot, a supplier approached the retailer about retargeting customers on social media.

Retail 111

Retail Retargeting Ad Inventory Media 111

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. What is a retail media network?

Advertising 119

Advertising Marketing Ad Exchange Retail 119

PubMatic

FEBRUARY 8, 2023

The digital advertising industry has long had an imbalance of power between Big Tech and its walled gardens, and publishers and their ad inventory.

Advertising 126

Advertising Cookies Ad Inventory Audience 126

InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come. Expect to see many other retailers embrace the format, too.

Retail 52

Retail Media Demand Side Platform Fill rate 52

Martech

MAY 21, 2024

According to the company, more than 40 percent of shopping queries in search mention a brand or a retailer. Performance Max campaigns can be used across all of Google’s ad inventory. Retailers advertising through Google Merchant Center will have new tools for editing images. New brand profiles in search. Image: Google.

Advertising 117

Advertising Marketing Retail Ad Inventory 117

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs).

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

MNTN

MARCH 10, 2023

CTV boasts the highest share of ad views for premium video across devices, according to FreeWheel , and as more streaming ad inventory opens up, CTV’s share of ad views is expected to increase further.

Impressions 98

Impressions Ad Inventory Video Ads Retail 98

Digiday

JANUARY 4, 2023

The partnership enables the media agency network to access The Trade Desk’s connected TV ad inventory using the grocery giant’s shopper database to target and measure that buying. Ergo, brands can tailor advertising spend to Albertsons shoppers and measure the effectiveness of ad campaigns at the register within TTD’s platform.

Media 72

Media Retail Electronics Fashion 72

Digiday

APRIL 18, 2023

We’re seeing a lot of retailers start to find ways to work in the marketplace a lot more efficiently and build better relationships with customers by using new age technology. Right now, in the retail industry, it’s growth and it’s efficiency. We’ve got a lot of retailers on it. And they’re doing that in response to consumers.

Retail 94

Retail Ad Inventory Conversion Ad Tech 94

Ad Monsters

SEPTEMBER 30, 2024

This move away from the old “sledgehammer” approach, towards a data-driven strategy, opens up more ad inventory without sacrificing journalistic integrity. According to the 2024 Madison and Wall Ad Spend Forecast, 83% of US marketing executives expressed concern about advertising during elections.

Advertising 105

Advertising Machine Learning Click Through Rate Audience 105

VideoWeek

MARCH 25, 2024

The economist singled out Amazon Prime Video, whose new ad-supported tier will generate “a lot of revenue” for its parent company. But Weiser noted that those gains will primarily come at the expense of other owners of traditional TV ad inventory, rather than bringing new spend into the TV category.

Manufacturing 72

Manufacturing Retail eCommerce Ad Inventory 72

Martech Series

OCTOBER 3, 2022

In fact, an e-commerce retailer with a large first-party CRM data set that was using UID 2.0 saw better than average performance on campaigns transacted through FuboTV’s ad inventory. Advertisers leveraging UID 2.0 can seamlessly tap into first-party data across devices including CTV to achieve reach and scale.

Advertising 71

Advertising CPA Conversion Rate Impressions 71

Martech Series

DECEMBER 16, 2022

Advertisers can now activate Audigent inventory and media products that have been curated against Experian’s industry-leading audience segments, including Financial Services, Retail Shopper, and Auto consumers. Advertisers want to package unique audience insights with premium ad inventory.

Cookies 60

Cookies Ad Inventory Audience MarTech 60

Monetize More

JUNE 6, 2023

You can optimize your ads to deliver the best performance by analyzing the results. For example, a clothing retailer can use DCO to showcase personalized product recommendations based on a user’s browsing history or previous purchases.

Viewability 98

Viewability Mobile Ads A/B Testing Impressions 98

InMobi

OCTOBER 17, 2014

of all retail sales in the US in 2014 will come from mobile devices. eMarketer estimates that UK retail m-commerce sales grew by triple digits in 2013 and will post a further 65.6% Mobile commerce will account for a substantial share of total UK retail e-commerce in the coming years—27.0% Nearly 19% of digital sales and 1.2%

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

Digiday

DECEMBER 7, 2022

The speed and scale of CTV advertising is a big draw for advertisers across categories, including packaged goods, beverage, auto, insurance and retail — especially as marketers increasingly seek turnkey solutions. For marketers, access to predictable, stable ad avails is critical to managing reach and delivery.

Banner 69

Banner Ad Inventory Retail Audience 69

Relevant-Digital

SEPTEMBER 25, 2024

This year, Relevant Digital was also present at our booth, showcasing our modular SaaS solution, Relevant Yield, designed to help publishers monetise ad inventory more efficiently. of programmatically bought ads, while search and social media advertising also saw significant growth. Display advertising accounted for 51.9%

Media 52

Media Advertising Retail Cookies 52

Brid.tv

SEPTEMBER 25, 2024

This helps you avoid overpaying for ad inventory. For example, if you see that the starting point for display ads is $1 – $10, don’t accept deals over that range. According to IAB, digital advertising revenue saw significant growth in Q4 2023, particularly driven by retail media.

CPM 52

CPM CPC Advertising CPA 52

InMobi

JULY 15, 2016

Rich Media - In the race and chase for user attention, ad fatigue is the lock, innovation is the key, and rich media is the key maker. Rich media ads allow brand advertisers to break through the clutter and engage the user with interactive creatives.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

MNTN

OCTOBER 19, 2022

Retailers are responding to shoppers’ desires to shop early and save, starting their Black Friday deals long before the day itself. Rumors swirled for months about what partner they would select to manage the ad inventory and how much it would cost advertisers to participate.

Ad Inventory 98

Ad Inventory Advertising Retail Audience 98

InMobi

MAY 5, 2022

Advice for Publishers Implement options to make your ad inventory more addressable (UnifID, explanation of ATT prompt, sign-ins, etc.) Move to in-app bidding to receive the highest eCPMs for available inventory and optimize your yield strategy based on addressable and non-addressable audiences. ” – Robert C.

Advertising 52

Advertising Ad Inventory Audience Cookies 52

Single Grain

JULY 17, 2023

Supply-Side Platform (SSP) Publishers use a supply-side platform to manage and sell their ad inventory. The SSP enables publishers to make their available ad space accessible to potential advertisers through ad exchanges for an increased audience base.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

InMobi

AUGUST 9, 2017

Additionally, third party trackers also relay in-app events such as gaming level-ups, shopping add-to-carts, travel package views to the ad networks which then can better optimize and contextually retarget users.

Retargeting 52

Retargeting Ad network Retail Cookies 52

VideoWeek

SEPTEMBER 20, 2024

Mars United Commerce specialises in helping brands market their products across offline and digital retail channels, according to Publicis, and as such the company has a big bank of commerce data and shopper insights. LBG’s web yields were up 90 percent, which the group said reflected strong demand for its ad inventory.

Retail 52

Retail Agency Media Ad Tech 52

Martech

MAY 18, 2022

How Jagran New Media doubled video ad revenue with a managed AdOps service : India’s leading publishing house used a managed video ad operations service to take control of their video ad inventory. 10 top retail sector video ads of 2021 : Get inspired by some of the most popular video ads of 2021, measured by total views.

Advertising 108

Advertising Video Ads CPM Viewability 108

InMobi

MARCH 19, 2025

The truth is, even while there is a resurgence of contextual targeting chatter, advertising dollars have flooded into CTV and retail media networks - not because they’re revolutionary, but because they promise a preponderance of logged-in users and, therefore, index highly on addressability.

Audience 52

Audience Advertising Fill rate Cookies 52

Digiday

SEPTEMBER 5, 2022

For another, there’s simply too much ad inventory available in the marketplace, with more becoming available in the next few months between Netflix’s ad-supported tier launch on Nov. 1 and Disney+’s ad-supported tier coming online in December. Large advertisers spending more than $500,000 on the platform spent $4.3

Media 69

Media CPM Ad Inventory Agency 69