Monetize More

JUNE 6, 2023

A/B Testing: Experiment with different ad placements, formats, and designs to identify the optimal combination that yields the highest viewability and engagement rates. Interactive Ads: Engage users by incorporating interactive elements, such as playable ads, quizzes, or gamified experiences.

Viewability 98

Viewability Mobile Ads A/B Testing Impressions 98

VideoWeek

JUNE 30, 2023

In this week’s Week in Review: YouTube tests an online gaming product, brands ask TikTok creators to submit video ads , and Ampere forecasts the addressable TV market to be worth $87 billion by 2027. Brands Ask TikTok Creators to Submit Video Ads TikTok has invited brands to request video submissions from creators.

Video Ads 52

Video Ads Marketing Ad Tech Media 52

Brid.tv

SEPTEMBER 25, 2024

It’s much easier to calculate than any other KPI and gives you straightforward benchmarks to optimize your ad spend as you scale. is the market standard — CPM is a widely used pricing model in the industry, especially for video ads. This helps you avoid overpaying for ad inventory. How to Calculate CPM?

CPM 52

CPM CPC Advertising CPA 52

InMobi

JULY 15, 2016

Users love consuming video, more so with the convenience of their mobile devices. While marketers have taken conscious steps to increase their mobile video advertising budgets through both direct and programmatic channels, mobile-first video creatives are not yet the norm.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Single Grain

JULY 17, 2023

Advertisers bid on the available ad space, and the algorithm determines the winning bid based on relevancy, budget and targeting parameters. The winning ad is instantly delivered to the user as a tailored display or video ad. Behavioral Targeting : This type of targeting focuses on user behavior and interests.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Monetize More

OCTOBER 4, 2022

Publishers can deploy a variety of programmatic advertising solutions in their ad stack. These tips can help you determine which approach is best for your ad inventory: Refreshing Holiday Content. With the influx of traffic, comes the need to boost ad revenue. Video Ad Units. Make the most of Q4 Spend.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

InMobi

OCTOBER 27, 2020

The holiday season always is a huge opportunity for publishers and app developers to make the best returns from their ad inventory. Advertisers and their DSPs typically rely on the last three months of the calendar year to boost annual sales and increase ad spending to reach holiday shoppers.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

VideoWeek

SEPTEMBER 15, 2023

X Begins Selling Inventory Through Google in Effort to Boost Ad Revenue X, the social platform formerly known as Twitter, will begin using Google’s publisher-facing programmatic software Google Ad Manager (GAM) to sell its ad inventory, AdAge reported this week.

Demand Side Platform 52

Demand Side Platform Retail Agency Media 52

InMobi

JANUARY 26, 2017

The mobile video market is expected to reach over $13 billion by 2020, primarily powered by programmatic video, projected to be more than 60% of total digital video spending in the U.S With economic uncertainty looming and with recent ad blocking apps, marketers are looking to maximise every opportunity to engage with customers.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

illumin

JANUARY 22, 2024

Retail taking priority Retail has been the largest ad spending vertical in 2023, accounting for 27.9% of US digital ad spending. According to Media Radar , of the 17,400 companies that advertised on Facebook in April of 2021, only 543 purchased direct digital ad space, the remainder opted for a programmatic approach.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

VideoWeek

MARCH 24, 2023

In this week’s Week in Review: Mail Metro Media launches a vertical video offering, Ofcom sets new ground rule for the BBC, and what’s old is new for DAZN as it launches a linear broadcast channel. The new offering is launched in partnership with video commerce vendor Firework. .”

Media 52

Media Entertainment Ad Inventory Retail 52

Basis

JANUARY 2, 2024

These tactics could include leaning more heavily on first-party data , leveraging contextual targeting and geotargeting , bidding on premium inventory , using anonymized data sources, targeting using individual platforms’ proprietary data (ex. In other words: Generative AI could end up leading to a lot more low-quality ad inventory.

Advertising 59

Advertising Cookies Impressions Audience 59

VideoWeek

SEPTEMBER 1, 2023

The agreement will give Venatus exclusive access to Bidstack’s video game ad inventory across the US, UK, Germany, Canada, Australia and South Korea. Venatus offers brands multiple touchpoints with consumers within, next to and around video games,” said Venatus CEO and co-founder Rob Gay. percent on H1 2022.

Entertainment 52

Entertainment eCommerce Agency Media 52

VideoWeek

FEBRUARY 16, 2024

” The Week in Tech X to Let Advertisers Target Individual Creator’s Videos X (formerly Twitter) is adding new targeting features for video ads running on creator content, the social media company announced on Monday. Vizio’s smart TVs also include a free ad-supported streaming TV (FAST) service. percent.

Marketing 52

Marketing Media Entertainment Agency 52

VideoWeek

APRIL 19, 2024

Inventory volume doesn’t just come down to number of subscribers – how much content these subscribers watch is also key, especially in streaming environments with lower ad loads. The company plans to cover CTV and audio inventory in the future, and says billing points will vary depending on brands’ individual needs.

Media 52

Media Pop-Up Agency Advertising 52

Digiday

MAY 7, 2023

Dentsu struck a deal with LG Ad Solutions that gives the media agency network direct access to the TV set maker’s addressable ad inventory, data and audiences, which have been integrated into Dentsu’s M1 audience platform. The new unit rolls up its data, analytics, investment and martech disciplines in North America into one.

Media 69

Media Agency Ad Inventory Audience 69

VideoWeek

JULY 8, 2022

Equativ, the French ad tech business previously known as Smart Adserver, this week announced a strategic investment in video ad personalisation business Nowtilus. Nowtilus’ core server-side ad insertion functionality will be integrated into Equativ’s programmatic video ad tech stack.

Ad Tech 98

Ad Tech eCommerce Agency Media 98

VideoWeek

OCTOBER 27, 2023

In this week’s Week in Review: Rugby fuels strong ad results for TF1, AMC goes all in on programmatic, and IAB reports strong growth in video ad spend. Top Stories TF1 Reports Strong Ad Growth in Q3 French broadcaster TF1 reported strong growth in ad revenues in Q3, which were up by 7.0 percent (or 9.7

Advertising 52

Advertising GDPR Media Audience 52

YieldBird

JANUARY 31, 2025

We will focus on increasing Impressions through new valuable inventory, as well as increasing overall CPM through new formats and data (data clean rooms or retail media offering) Bartomiej Baliski Head of Programmatic and AdTech, BoredPanda (Lithuania) LinkedIn Looking back at 2024, what was the biggest challenge this year?

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52

VideoWeek

FEBRUARY 7, 2025

BrightLine and TripleLift Launch Shoppable Ad Marketplace BrightLine, a shoppable CTV ads business, has announced a partnership with ad tech firm TripleLift to offer interactive CTV ad inventory through multi-publisher and PMP deals.

Marketing 52

Marketing Ad Tech ROI Retail 52

VideoWeek

NOVEMBER 22, 2024

Apple Expands its Ad Ambitions with News Ads Apple has begun selling its own ad inventory within Apple News, according to a report from Axios this week, expanding its small but significant advertising business. The tech giant’s ad offering has historically been small, limited mostly to its app store search business.

Marketing 52

Marketing Media Ad Tech Entertainment 52

VideoWeek

APRIL 12, 2024

In this week’s Week in Review: Andrew Jassy says Amazon Prime Video’s ad reach is over 200 million, BuzzFeed wants to become the “defining media company for the AI era”, and ProSieben fends off MFE as it sells off some non-TV assets.

Agency 52

Agency Ad Tech Video Ads Media 52

VideoWeek

DECEMBER 20, 2024

The Week in TV M6 Calls on Smartclip to Monetise Streaming Inventory M6 Publicit, the French broadcaster’s sales house, has announced the integration of ad tech solutions from Smartclip, as the media group seeks to triple its streaming revenues to 200 million by 2028.

Marketing 52

Marketing Ad Tech Media Agency 52