Ad Inventory Retargeting Viewability 
Basis
NOVEMBER 2, 2022
It allows advertisers to access advertising inventory within on-demand content and to target ads to specific households and demographic groups. Ad-supported video-on-demand describes streaming and other on-demand services that offer ad inventory to media buyers. Learn more about retargeting.
InMobi
JUNE 5, 2018
The additional information an advertiser gains using a verification service would include things like: The percent of ads displayed that were viewable to the end user. What specific websites/apps the ad ran on. If the ad unit was displayed correctly. If the ad unit was placed next to questionable content.
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Brid.tv
MARCH 21, 2023
Display advertising is a form of online advertising that uses text-based or visual ads that usually include a CTA (in some form) to prompt a specific action or increase brand awareness. They are most commonly used in programmatic advertising , as they are easy to customize and have excellent retargeting capabilities.
Automatad Inc.
FEBRUARY 9, 2023
eCPM considers all the different campaigns running on the publisher’s inventory, including CPM (cost per mille), CPC (cost per click), and CPL (cost per lead) campaigns, making it a more informative metric for publishers to use when evaluating the performance of their ad inventory. Why Is eCPM Important for Publishers?
Monetize More
NOVEMBER 24, 2022
This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50), bigger mobile display ad sizes (e.g., Decent viewability.
Monetize More
DECEMBER 28, 2022
Creative Optimization can assist in retargeting these leads with specialized or quality ads enticing the customer to checkout. Publishers’ Perspectives: Creatives are usually the exact image of the display ad itself. Key Companies: AdExtent, MIXPO, Dynamix, ADISN, adroit, Snap ads. A Few Good DSPs.
Automatad Inc.
JANUARY 23, 2024
It is a privacy-friendly API allowing adtech intermediaries to show relevant ads without cross-site tracking and reduce the dependency on third-party data. PAAPI enhances user experience through relevant ads, adding value to the website, such as increased traffic, ad viewability, and ad revenue.
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