MobileAds

JANUARY 24, 2021

Why should advertisers use ad servers to run campaigns? As an advertiser, what key factors should you look for when choosing an ad server for advertisers? Ad servers also ensure elements on advanced ads such as HTML5 and rich media to be properly tracked and work on different platforms using industry standards such as MRAID.

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Ad Server Rich Media Viewability Banner 52

Monetize More

JULY 12, 2022

Google AdMob levels the playing field and helps you reach those millions of users that can discover your app and enhance your revenue through AdMob by connecting with multiple mobile ad networks. Google Ad Exchange (AdX). In AdMob, publishers can target their ad inventory based solely on geolocation which is quite restrictive.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Fill rate 52

Brid.tv

DECEMBER 14, 2022

This is quite a complex process that involves multiple parties, including mobile ad networks , SSPs , DSPs , ad exchanges , and more. In short, when a user opens a publisher’s app, the app sends an ad request to the publisher’s network for a certain piece of ad inventory. Mobile Game Ad Formats.

Non-Profit 85

Non-Profit Video Ads Ad Inventory Fill rate 85

Monetize More

MAY 10, 2022

In an effort to squeeze every penny out of their ad inventory, many publishers are turning to direct ad sales. Private marketplaces (PMPs) have become a popular way for publishers to sell remnant and premium inventory directly to advertisers and agencies. Spam-free ads. What to do with the remnant ad inventory?

Header Bidding 52

Header Bidding Ad Inventory Ad network Rich Media 52

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. Monetize your video ad inventory with a reliable video ad provider. Native Ads.

Advertising 75

Advertising CPM Mobile Ads CPC 75

InMobi

JUNE 29, 2012

InMobi has a dedicated sales network which is instantly capable of monetizing your mobile ad inventory in any region of the world. We have the unrivalled local knowledge required to monetize your inventory better than the competition.

Rich Media 40

Rich Media Banner Ad Inventory Mobile Ads 40

Brid.tv

APRIL 4, 2024

The characteristics of ads can significantly impact the profitability of a publisher’s ad inventory. To help, in this article, I will cover the basics for choosing the most optimal ad formats for your website. They can be static image ads or rich media with interactive elements.

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Video Ads Ad network Rich Media Non-Profit 52

InMobi

APRIL 20, 2021

Non-intrusive Ad Experience : Access in-app monetization opportunities that strike the right balance between revenue and user experience with our comprehensive suite of ad formats including rich media, video, and customizable native ad units.

Fill rate 52

Fill rate Rich Media Banner Ad Inventory 52

Monetize More

JUNE 6, 2023

Interactive Ads: Engage users by incorporating interactive elements, such as playable ads, quizzes, or gamified experiences. Rich Media Ads: Utilize visually appealing formats that go beyond static images, such as carousel ads, augmented reality (AR) experiences, or 360-degree videos.

Viewability 98

Viewability Mobile Ads A/B Testing Impressions 98

Basis

SEPTEMBER 13, 2022

of all spending on US digital display inventory—a broad bucket that includes digital display (obviously!), digital video , connected TV (CTV), digital audio (as a subset of rich media), and, within that, podcast advertising. This year, it is estimated that programmatic will account for a massive 90.2%

Advertising 96

Advertising Cookies Rich Media Video Ads 96

InMobi

OCTOBER 17, 2014

For instance, advertisers can leverage richer ad formats such as mobile video , in-app full screen ads, interstitials, rich media ads and native ads. Target consumers can be reached in relevant contexts with Audience targeting and Geo-context based targeting.

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

Brid.tv

NOVEMBER 22, 2022

Being one of Google’s products, this platform ensures publishers access only the highest-quality mobile ad inventory and features some of the highest CPMs in the industry. Google AdMob gives users access to various ad formats, including different types of display ads , video ads, and native ads. Marketplace.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Yield Management : What Ad Ops team does, boils down to one thing – Revenue.

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Ad Ops Ad Server Rich Media Viewability 52

Monetize More

JUNE 8, 2022

As publishers look for ways to understand how their ad inventory is performing, RPM and RPS are two very valuable metrics. Compared to RPMs, RPS can be a more helpful measurement for publishers that use rich media, videos, or other features that lead to multiple pageviews per session. Well, wonder no more! Let’s talk.

Header Bidding 52

Header Bidding Viewability Fill rate Ad Inventory 52

Brid.tv

MARCH 16, 2023

Table of Contents [ hide ] A General Overview of Ad Formats for Websites Choosing the Best Ad Formats for Your Website Consider the Audience Consider the Content Consider the Placement Consider the Size Consider the Combination How to Implement Ads on Your Website Get Started With Website Monetization With Brid.TV

Video Ads 52

Video Ads Ad network Rich Media Non-Profit 52

Automatad Inc.

MARCH 20, 2024

You can easily attract them with an ad inventory with a high viewability rate. Because advertisers want ad space with a high viewability rate ! Try interactive ads like rich-media ads , sticky ads , and pop-up ads when the user is about to exit.

Viewability 52

Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

You can easily attract them with an ad inventory with a high viewability rate. Because advertisers want ad space with a high viewability rate ! Try interactive ads like rich-media ads , sticky ads , and pop-up ads when the user is about to exit.

Viewability 52

Viewability CPM Impressions Fill rate 52

Automatad Inc.

JANUARY 26, 2023

For example, video ads tend to generate more revenue per thousand views than display ads, as they are more engaging and can lead to higher click-through rates. Similarly, interactive ad formats, such as expandable or rich media ads, can generate more revenue per thousand views than static display ads.

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Automatad Inc.

APRIL 7, 2024

Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. They provide data on whether the audience has interacted with the ad or had its impact on them. As a publisher, optimizing ads to improve attention leads to massive benefits.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

InMobi

NOVEMBER 12, 2014

The mobile ad tech space has rapidly evolved from basic text and banner ads to richer formats such as mobile video, in-app full screen ads, interstitials, rich media ads and native ads. Real Time Bidding (RTB) has helped to improve accuracy levels of campaigns.

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Mobile Ads Pop-Up Rich Media Banner 52

Brid.tv

JUNE 26, 2023

PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers.

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Ad network Video Ads Header Bidding CPM 40

Brid.tv

JULY 9, 2023

An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. Simply put, OTT advertising platforms are video ad networks that offer monetization for OTT services as well.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

InMobi

JUNE 5, 2018

DCOs (Dynamic Creative Optimizers) A Dynamic Creative Optimization company improves an advertiser’s creative performance by enhancing the ad unit’s features. A DCO company will often serve the creative, then layer on rich media-like functionality and allow for dynamic messaging.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Monetize More

OCTOBER 18, 2022

They provide a range of InRead video ad formats that make viewing video ads pleasant and offer a fantastic user experience. With Google AdX, publishers can earn the best CPMs & access the largest video ad inventories and ad exchanges around the world. AdMedia’s supported ad formats include: Rich Media Ads.

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Ad network Video Ads Ad Server Header Bidding 52

Brid.tv

SEPTEMBER 26, 2022

Display ad networks make display advertising possible. In other words, they are collections of websites and applications that serve display ads. Using these networks, publishers connect with advertisers to sell them their ad inventory. What to Look for in a Display Ad Network? Vibrant Media.

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Ad network CPC CPM CPA 52

Monetize More

OCTOBER 4, 2022

Publishers can deploy a variety of programmatic advertising solutions in their ad stack. These tips can help you determine which approach is best for your ad inventory: Refreshing Holiday Content. With the influx of traffic, comes the need to boost ad revenue. Here’s how publishers can maximize their Q4 revenue.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Monetize More

SEPTEMBER 30, 2022

The most popular ad networks tend to be the ones that deliver the most creative formats, such as rich media, interstitials, and rewarded video. However, this doesn’t always mean they can provide the best value for publishers’ inventory.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

Monetize More

JUNE 22, 2022

100% fill rate of ad inventory with enhanced eCPMs. MediaNet for Interstitial Ads (5th biggest AdTech company). MediaNet is a high-paying interstitial ad network that works with the biggest publishers like Forbes, USA Today & CNN. Benefits: Supports multiple payment methods (PayPal, Wire, WebMoney).

Ad network 52

Ad network Banner Fill rate CPM 52

RevX

APRIL 5, 2022

The efficiency of running ads depends significantly on access to high-quality and scalable inventory , as it is eventually the route to securing ad placements and obtaining the user's attention. While choosing a DSP for your campaign, keep an attentive eye on which ad inventory they offer and how they assure its quality.

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Demand Side Platform Machine Learning Rich Media Audience 52

Automatad Inc.

DECEMBER 1, 2023

From workout gear to nutritional supplements, display ads connect your audience with products and services relevant to their fitness journey. Advertisers are also willing to pay higher eCPM for your ad inventories. Banner ads , video ads , native ads , and rich media ads are something you must try.

Affiliates 52

Affiliates Video Ads Ad network Banner 52

Brid.tv

NOVEMBER 25, 2022

Features to Look for in an Ad Monetization Platform. All ad monetization platforms have the same main purpose — to help publishers generate revenue by selling ad inventory. Variety of Ad Units. This will increase the chances of higher ad fill rates , as more demand sources will bid on each impression.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Automatad Inc.

MAY 9, 2023

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Such ads can concurrently run with the video content so the users can view the ads’ content and video content simultaneously. Find the list of best video ad networks here.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

Monetize More

NOVEMBER 24, 2022

Maximize Revenue with Mobile Video Ads. Keep optimizing your mobile ad inventory to attract high paying advertisers. Use both instream and outstream mobile video ads for more engagement. Keep your mobile video ads 15-30 seconds to attract attention and conversions. Interstitial Ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Ad Beat

JANUARY 1, 2020

On the contrary, print ads, for example, can charge as much as $100 for a thousand impressions. The rapid increase in the number of mobile apps and the swift growth of mobile audience on traditional websites has resulted in an abundance of mobile ad inventory on the market.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Clearcode

AUGUST 13, 2023

The former gives advertisers access to inventory from numerous ad exchanges, while the latter lets publishers manage their in-app ad inventory and make it available to advertisers via an ad exchange and DSP. Well, it depends on how the in-app mobile ads are bought and sold.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Smart-Hub

OCTOBER 20, 2023

Thanks to a data-driven approach and real-time bidding, your ads are automatically served to the right audience. In this scenario, programmatic ad technology assists in purchasing ad inventories specifically designed for connected TV devices. Companion ads Companion ads may appear in parallel with linear or nonlinear ads.

Advertising 52

Advertising Non-Profit Retargeting Audience 52

Single Grain

JUNE 30, 2022

Since you can purchase digital ad space quickly through programmatic advertising, it enables you to reach your targeted audience by giving you access to an unlimited supply of ad inventory across millions of websites worldwide. It lets you reach the right users on the right devices and mediums. Advanced Tracking Ability.

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Agency Advertising Retargeting Conversion 52