Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. They provide data on whether the audience has interacted with the ad or had its impact on them.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

MobileAds

JANUARY 24, 2021

Why should advertisers use ad servers to run campaigns? As an advertiser, what key factors should you look for when choosing an ad server for advertisers? Ad servers can be used as first-party (by publishers) and third party (by advertisers).

Ad Server 52

Ad Server Rich Media Viewability Banner 52

Monetize More

JUNE 8, 2022

As publishers look for ways to understand how their ad inventory is performing, RPM and RPS are two very valuable metrics. RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. Well, wonder no more! Related Read : [link]. Let’s talk.

Header Bidding 52

Header Bidding Viewability Fill rate Ad Inventory 52

Automatad Inc.

JANUARY 26, 2023

Find the right ad placements and optimize them. Ensuring you are placing the ads in the right place increases your viewability, CTR, and CPC. Make sure the ads are highly relevant and resonate well with the readers. If you’re using an ad network , check their targeting criteria, and optimize it. How to do so?

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Brid.tv

MARCH 16, 2023

Table of Contents [ hide ] A General Overview of Ad Formats for Websites Choosing the Best Ad Formats for Your Website Consider the Audience Consider the Content Consider the Placement Consider the Size Consider the Combination How to Implement Ads on Your Website Get Started With Website Monetization With Brid.TV

Video Ads 52

Video Ads Ad network Rich Media Non-Profit 52

Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. However, Ad Ops team keeps checking these issues and fix them at the earliest to avoid any impact.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

Brid.tv

AUGUST 23, 2022

Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. You can also track the performance of these ads and optimize them to get the highest CPMs. You may know them as video ad networks. Yahoo Ad Tech (Formerly Verizon Media).

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Monetize More

NOVEMBER 24, 2022

These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. More mobile ad unit sizes to consider.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

InMobi

JULY 15, 2016

Rich Media - In the race and chase for user attention, ad fatigue is the lock, innovation is the key, and rich media is the key maker. Rich media ads allow brand advertisers to break through the clutter and engage the user with interactive creatives. are used to build the rich media creatives.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Brid.tv

JUNE 26, 2023

PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Automatad Inc.

MAY 9, 2023

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Such ads can concurrently run with the video content so the users can view the ads’ content and video content simultaneously. Find the list of best video ad networks here.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

Monetize More

OCTOBER 4, 2022

Publishers can deploy a variety of programmatic advertising solutions in their ad stack. These tips can help you determine which approach is best for your ad inventory: Refreshing Holiday Content. With the influx of traffic, comes the need to boost ad revenue. Here’s how publishers can maximize their Q4 revenue.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Clearcode

AUGUST 13, 2023

The former gives advertisers access to inventory from numerous ad exchanges, while the latter lets publishers manage their in-app ad inventory and make it available to advertisers via an ad exchange and DSP. Well, it depends on how the in-app mobile ads are bought and sold.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Brid.tv

NOVEMBER 25, 2022

Features to Look for in an Ad Monetization Platform. All ad monetization platforms have the same main purpose — to help publishers generate revenue by selling ad inventory. Variety of Ad Units. This will increase the chances of higher ad fill rates , as more demand sources will bid on each impression.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

InMobi

JUNE 5, 2018

DCOs (Dynamic Creative Optimizers) A Dynamic Creative Optimization company improves an advertiser’s creative performance by enhancing the ad unit’s features. A DCO company will often serve the creative, then layer on rich media-like functionality and allow for dynamic messaging. What specific websites/apps the ad ran on.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Smart-Hub

MARCH 19, 2024

Interstitial ads are full-screen advertisements covering the interface of a website or an application. Rich media ads incorporate video, audio, or other elements to deliver an immersive experience and ensure interactivity. Mobile display ads , obviously, target smartphone users.

ROI 64

ROI Native Advertising Ad Exchange Banner 64