Monetize More

MARCH 2, 2023

However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of ad inventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

illumin

NOVEMBER 26, 2024

DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. A Demand-Side Platform (DSP) is a software solution that lets advertisers buy digital ad inventory across multiple ad exchanges, networks, and publishers all in one place.

Demand Side Platform 52

Demand Side Platform Ad Space Click Through Rate Impressions 52

Martech

MARCH 22, 2023

Meta is floundering fiscally, but more ads on Instagram may be counterproductive. The company is facing a weak ad market and pressure from TikTok. On the plus side, Instagram is still providing marketers with the best ROI – more than twice that of TikTok. bought it in 2006 and put ads everywhere. Get MarTech!

Advertising 102

Advertising Ad Inventory ROI MarTech 102

Martech

MARCH 23, 2022

It offers an easy-to-use mediation platform to optimize ROI while reducing risk of first-party data leakage or working with players who have a conflict of interest. . The past year has seen a number of consolidations that have put mobile ad mediation offerings and creation studios with their own ad inventory under the same roof.

Mobile Ads 101

Mobile Ads Ad Inventory Ad network ROI 101

Ad Monsters

MAY 25, 2023

This includes details about ad placements, ad inventory, and pricing. Increased Revenue Opportunities: Streamlining SPO can ensure that publishers receive the highest bids possible for their ad inventory ultimately increasing ad revenue. draft, Ads.txt 1.1,

Ad Inventory 98

Ad Inventory Ad Tech Ad Exchange ROI 98

MNTN

DECEMBER 18, 2024

In the following guide, well dive into what CTV retargeting is, why it works, and how you can implement it in your advertising campaigns to maximize your return on investment (ROI). CTV retargeting is a digital advertising technique that allows you to deliver targeted ads to viewers who have previously interacted with your brand.

Retargeting 52

Retargeting Advertising Audience A/B Testing 52

Basis

DECEMBER 7, 2023

Below, Pamuk breaks down how MFAs work, and shares insights on how advertisers can avoid low-quality ad inventory before a campaign starts. By working with partners who prioritize strong brand safety protocols and tools , advertisers can avoid having their ads end up on these sites. What Is a Made-For-Advertising Website?

Advertising 97

Advertising Pop-Up Impressions Ad Inventory 97

MNTN

MARCH 19, 2024

Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory. Advertisers who use a DSP will buy ad impressions from an ad exchange for a predetermined bid price. Are Facebook Ads Programmatic? Are Google Ads Programmatic?

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Ad Ops Hero

JANUARY 27, 2021

Online advertising is not about placing ads on the websites to reach the targeted audience. It has introduced platforms such as demand side platform for advertisers and supply side platform for publishers to maximize the ROI and revenue. The advertisers encounter lots of competition while bidding for ad inventories in the marketplace.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad Exchange ROI 52

Monetize More

JULY 19, 2022

This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory. Site speed can become a slow killer in the long term especially with publishers having lots of ad inventory.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Was it the creative? Where it ran? When it ran? Who saw it?

Advertising 118

Advertising Marketing Ad Exchange Retail 118

InMobi

OCTOBER 8, 2021

In a recent Retail Dive webinar , Inder Singh, SVP of Commerce at InMobi; Surabhi Pokhriyal, Global Head of Digital Commerce at Colgate Palmolive and Melissa Burdick, President & Co-Founder of Pacvue, discussed how the retail media ecosystem is evolving and what retailers need to do to see real ROI from their media networks.

Retail 52

Retail Media Ad Inventory ROI 52

SODP

MAY 30, 2023

Slashed marketing budgets are the norm as at least 30% of advertisers face increasing pressure to boost ROI with less. As the stakes keep rising, a working knowledge of ad exchange platforms is essential for any professional or entrepreneur whose business involves online marketing in some form. What Is an Ad Exchange?

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

Martech

AUGUST 18, 2021

At some point, with the vast amount of digital ad inventory, it should be no problem spending time to refine the tools.”. Some forms of traffic (including bots) or placements might be cheap, so they’re great for your ROI and budgeting targets, but they could be terrible for your brand.” Sharma said.

Ad Server 132

Ad Server Impressions Ad Exchange Banner 132

Clearcode

OCTOBER 18, 2022

Adverty offers true in-game ad inventory at scale and allows content creators to monetize the complete experience with unobtrusive, easy-to-integrate, immersive ads. Founded: 2017 Headquarters: Stockholm, Sweden Specialties : Virtual Reality Advertising. Augmented Reality, Mobile Advertising, AdTech.

Advertising 93

Advertising Entertainment Fashion Ad Inventory 93

VideoWeek

MARCH 26, 2025

Our brand safety partners add value not just by ensuring compliance with ad regulations and industry standards, but also through their technology that detects and prevents ad fraud, enhancing the quality of our ad inventory and driving higher ROI for our advertisers.

Education 59

Education Cookies Ad Tech Media 59

Martech Series

SEPTEMBER 12, 2022

SeaChange and Source Digital Partner to Jointly Boost the Value of Connected TV Ad Inventory with Web 3.0 Episode 134: Driving Marketing ROI- Tips and Best Practices with Mariana Cogan, CMO at People.ai. Bluehost Launches New Commerce Solutions for WordPress. Multiverse Engagement Services. Have a quick listen here !

Machine Learning 86

Machine Learning Marketing Audience MarTech 86

Martech

JUNE 29, 2022

It can help with the ROI of your marketing budget by providing data and insight about how, when, and where to allocate your spend. Fake websites (with fake traffic) are created to inflate impressions for programmatic ad buys. the New York Times) to sell fake ad inventory. Domain spoofing imitates a premium website (e.g.,

Marketing 101

Marketing Affiliates CPA ROI 101

Clearcode

JULY 13, 2023

An ad exchange serves as a platform that streamlines the transaction of accessible ad impressions between advertisers, who bid through DSPs, and publishers, who offer their inventory via SSPs or directly through the ad exchange itself. The anatomy of an SSP What Is an Ad Exchange?

Ad Exchange 84

Ad Exchange Header Bidding Ad Space Ad Inventory 84

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. In-game ads : These are ads placed within video games.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Ad Ops Hero

JANUARY 25, 2021

Real Time Bidding (RTB) technology to trade the ad inventory on an impression basis through programmatic auctions. RTB technology helps the advertisers to bid on an impression and ad will be served on the publisher’s website if the bid is won. Real Time Bidding (RTB) is a part of programmatic media buying process.

Ad Exchange 52

Ad Exchange Ad Inventory Impressions Demand Side Platform 52

Brid.tv

FEBRUARY 26, 2023

However, to achieve a successful video ad monetization strategy, they need to know how to best optimize their ad inventory. While quality triumphs over quantity, essentially, more ads lead to more revenue. Here are some ways in which you can enable more space for ad placements and, in doing so, boost your revenue.

Header Bidding 52

Header Bidding Banner Ad Inventory Fill rate 52

Digiday

NOVEMBER 8, 2022

downsizing the number of your trading partners) efforts with the launch of OpenPath , whereby the demand-side platform offers advertisers direct access to premium publishers’ ad inventory. million in ROI.”. “But million in ROI.”.

Demand Side Platform 69

Demand Side Platform ROI Ad Inventory Media 69

Smart-Hub

JUNE 11, 2024

The programmatic model entered the stage in the early 2000s, and during that time, it implied leveraging automated systems to sell and buy ad inventory. In short, SPO is a practice that involves media buyers finding the shortest and the most effective ways to ad inventory and then using these paths to transact with sellers.

Demand Side Platform 56

Demand Side Platform Ad Exchange Ad Inventory Header Bidding 56

Monetize More

MARCH 14, 2023

For publishers, it helps maximize revenue and user experience by delivering high-quality, relevant ads that resonate with their audience. For advertisers, it improves the return on investment (ROI) by delivering ads to the right people at the right time, resulting in higher conversion rates and lower costs. Get started here.

Mobile Ads 98

Mobile Ads A/B Testing Conversion Rate Click Through Rate 98

Monetize More

JULY 12, 2022

Google AdMob levels the playing field and helps you reach those millions of users that can discover your app and enhance your revenue through AdMob by connecting with multiple mobile ad networks. Google Ad Exchange (AdX). In AdMob, publishers can target their ad inventory based solely on geolocation which is quite restrictive.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Fill rate 52

VideoWeek

AUGUST 27, 2024

Discovery already offers first-party data for targeting and measurement across a section of its ad inventory. It will also feature a bolstered contextual offering, which WBD says will help optimise campaigns and drive up ROI. Warner Bros.

Brand Lift 59

Brand Lift Ad Inventory ROI Audience 59

MobileAds

DECEMBER 1, 2020

Since the CMP acts as a complete production unit, it helps the advertisers to create strong and personalized advertising to maximize the ROI. . DCO also means gaining better ROI. Step 2: The ad inventory of the website will be auctioned. Step 3: The ad tag belonging to a particular DCO campaign is served.

ROI 52

ROI Impressions Retargeting Audience 52

Smart-Hub

NOVEMBER 6, 2023

Programmatic Advertising: Complete Comparison When it comes to Return on Investment (ROI), programmatic advertising emerges as the frontrunner, offering superior results compared to direct advertising. Explore also this comprehensive guide on mastering ad operations. Programmatic Ads vs Direct Ads: Who Is The Winner?

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Automatad Inc.

MARCH 20, 2024

You can easily attract them with an ad inventory with a high viewability rate. Because advertisers want ad space with a high viewability rate ! They don’t want to spend their money on unseen ads, which will not benefit them. Therefore, a high fill rate is ensured by ads from potential demand partners.

Viewability 52

Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

You can easily attract them with an ad inventory with a high viewability rate. Because advertisers want ad space with a high viewability rate ! They don’t want to spend their money on unseen ads, which will not benefit them. Therefore, a high fill rate is ensured by ads from potential demand partners.

Viewability 52

Viewability CPM Impressions Fill rate 52

SODP

JUNE 27, 2023

Read on to find out how DSPs help advertisers find and then buy the ad inventory that lets them reach their desired target audiences. A demand-side platform (DSP) is a programmatic advertising platform advertisers, media buyers and agencies use to automate the process of buying ad inventory.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Ad Monsters

JULY 3, 2024

For DSPs, floor prices are one of the pre-auction signals useful for optimizing bid decisions to maximize campaign ROIs. Publishers with more inventory in the first category can significantly benefit from the competitive cycle facilitated by these simple steps.

Header Bidding 105

Header Bidding CPM Impressions Viewability 105

The Ad Tech Blog

APRIL 1, 2024

FAQs on Ad Tech Understanding ad tech can be complex, but answering some common questions can help demystify this crucial area of digital marketing: What is programmatic advertising? How does Google’s ad tech differ from traditional advertising? What Lies Ahead for Ad Tech?

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

Martech

MAY 18, 2022

It leads across the board as the most popular and effective format with the highest ROI. Doubling video ad revenue with AdOps : MarTech’s daily brief unpacking helpful insights, news, and tips on how marketers can drive video ad RoI with AdOps. Learn more about video advertising.

Advertising 108

Advertising Video Ads CPM Viewability 108

Automatad Inc.

APRIL 25, 2024

Video platform (YouTube and Dailymotion) Over-the-top advertising (OTT) (Netflix, Hulu, and Amazon) Connected TV (CTV) Overall, publishers earn from selling ad spaces to advertisers and getting views, clicks, and conversions on ads. The advertisers generate high ROI with leads, conversions, and sales from these video ads.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Ad Monsters

DECEMBER 21, 2023

With the help of Keith Candiotti, Founder and CEO of Optimera, we explored the concept of dynamic flooring in programmatic advertising, focusing on publishers’ strategies to maintain ad inventory pricing competitiveness in the open marketplace. Marketers must ensure ads are not just seen but viewable.

Header Bidding 65

Header Bidding Viewability Impressions CPM 65