Ad Monsters

OCTOBER 5, 2024

Google leads open internet gross ad spend projections for 2024, with The Trade Desk and Amazon DSP right behind them. Google’s non-search advertising is projected to hit $35 billion, Meta commands between $100 billion and $120 billion, and Amazon is at $45 billion. Auction Duplication: A Path to Efficiency or Chaos?

Ad Tech 105

Ad Tech Impressions Ad Inventory Search Advertising 105

The Ad Tech Blog

APRIL 1, 2024

FAQs on Ad Tech Understanding ad tech can be complex, but answering some common questions can help demystify this crucial area of digital marketing: What is programmatic advertising? How does Google’s ad tech differ from traditional advertising?

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

NewProgrammatic

MARCH 15, 2022

Everyone has seen search ads, everyone has used search ads… and almost everyone loves paid search advertising. This is because search advertising is one of the most effective ways for digital marketers and brands to reach their audiences in a precise and efficient way. What are Search Ads?

Search Advertising 52

Search Advertising CPC Header Bidding Audience 52

Basis

JANUARY 11, 2024

Industry advertisers can prepare this group with the right questions to ask during their frequent doctor visits by leveraging messaging that relates to their experience and sharing how their brand can help.

Pharmaceuticals 85

Pharmaceuticals Healthcare Audience Education 85

YieldBird

JULY 25, 2023

Display advertising grew by 9.5% billion, while search advertising saw a 10.7% Programmatic Ads’ Impact As a company delivering software to manage programmatic ad inventory, we had to pay more attention to this topic. increase to €37.4

Advertising 52

Advertising Display Advertising Impressions Ad Inventory 52

YieldBird

JULY 25, 2023

Display advertising grew by 9.5% billion, while search advertising saw a 10.7% Programmatic Ads’ Impact As a company delivering software to manage programmatic ad inventory, we had to pay more attention to this topic. increase to €37.4

Advertising 52

Advertising Display Advertising Impressions Ad Inventory 52

Smart-Hub

AUGUST 23, 2023

Successful examples of programmatic advertising campaigns include Spotify’s use of Programmatic Guaranteed Deals for various ad formats and Airbnb’s strategic shift from search advertising to brand advertising. What are the different types of programmatic advertising?

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52