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Online Video Industry Trends for 2024 – What to Expect?

Brid.tv

Magi is Google’s attempt at implementing AI SEO-based marketing. This could potentially reduce web traffic on external websites and downgrade the value of ad inventory. AVOD Global Preference Statistics Personalization With the Help of AI As briefly mentioned, AI is steadily gaining sound ground within the advertising ecosystem.

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How To Monetize A Gaming Site? [2023]

Monetize More

These two metrics alone are very attractive to premium-quality advertisers who are willing to spend a lot of money for ad inventory, which is why gaming sites typically have high CPMs. You don’t want to drive visitors away because you’re spamming them with too many ads in their face. Link Builders.

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CPM Drop — Potential Causes and Solutions

Brid.tv

Expand Your Inventory Not having enough ads on your website/app can also pose an issue. If a publisher doesn’t have available ad inventory within the web page or video content, i.e., fewer ad-serving opportunities, they should incorporate additional ad units. Maximize CPM with Brid.TV

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How to Ensure Ad Quality?

Monetize More

It encompasses several factors such as relevance, placement, format, and targeting, which affect the user’s perception of the ad and its impact on their behavior. Ad quality matters because it can significantly impact a publisher’s revenue and user engagement, as well as their website’s SEO.

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AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

No matter whether you’re a chief marketing officer (CMO), digital marketer, SEO specialist or social media manager, you must possess a comprehensive understanding of the available AI applications and their potential evolution. Automated algorithms help advertisers and sellers in efficient buying and selling of digital ad inventory.

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How to appeal an AdSense ban for invalid traffic?

Monetize More

Invalid traffic -Invalid traffic is a catch-all term for the many different types of ad fraud that can happen. Invalid traffic primarily relates to sophisticated bots that view and click on your ad inventory. Policy violations Policy violations can include a range of content-related violations. There are many answers here.

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Media Briefing: How CRO Gillian White is leading Capital B into expansion mode

Digiday

What we’ve covered ChatGPT’s arrival accelerates lifestyle publishers’ move away from SEO-driven content: The arrival of generative AI chatbots brings with it a unique threat to publishers that produce online content to answer the simple questions readers enter into search engines. What do creators really want from TikTok?

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