Lemonads

NOVEMBER 29, 2020

Contrary to RTB, the advertiser using a PMP knows which websites their ads are being served on, allowing them to measure the accurate ROI of their ads. The advertiser is given a sneak peek of the publisher’s ad inventory and is not bound to make any purchase. ahead of time.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Basis

MARCH 22, 2023

But 100% growth is intriguing, and we believe a significant part was driven by Spotify allowing political ads for the midterms (it did not allow this in 2020). As digital audio and broadcast radio ad inventory become available via programmatic channels, this category could be poised for growth in 2024.

Advertising 95

Advertising Impressions CPM Cookies 95

PrograMetrix

AUGUST 3, 2022

Less overall advertising demand creates more available ad inventory which leads to lower CPM and CPC rates for advertisers. Instead, you may need to recalibrate where and how you invest your marketing and advertising dollars. There are deals to be had. It projects an image of stability and a growth mindset.

Advertising 52

Advertising Conversion Rate Retargeting Audience 52

Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. Social Ads.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Lemonads

SEPTEMBER 18, 2020

AdsKeeper is one of the fastest-growing native content ad networks similar to other native ad networks like MGID , Taboola , RevContent , but let ’s see what they can offer you by making the difference! AdsKeeper Site Traffic AdsKeeper advertising reaches 68.2M

Native Advertising 52

Native Advertising Advertising CPM Pop-Up 52

Single Grain

NOVEMBER 14, 2023

More Competition Means Higher CPC Rates The obvious drawback with popular advertising platforms is that they’re, well, popular. Most PPC platforms use auction bidding systems to price their ad inventory. That means the more people who use the platform, the more expensive it gets for you to buy traffic.

Ad network 98

Ad network Conversion CPC CPM 98