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However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of adinventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.
They could also layer on an ad server to offer an additional layer of tracking and analytics for their campaigns. Verification Tech Verificationservices add an additional layer of tech to each ad campaign. What specific websites/apps the ad ran on. If the ad unit was displayed correctly.
Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile adinventory automatically via a demand-side platform (DSP). For instance, in real-time bidding, the auction takes place at an ad exchange, and the whole process is completed within a couple of seconds.
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