AdPushup

JUNE 12, 2022

Ad Viewability is a key factor affecting the price that advertisers are willing to pay for your ad inventory, making viewability one of the few levers that publishers have to influence bid rates. Being able to monitor and optimize ad viewability can directly increase your CPM rates.

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Viewability CPM Ad Inventory Advertising 52

Monetize More

FEBRUARY 1, 2023

It’s no secret that ad viewability is a hot topic in the publishing industry and will be more important than ever before in 2023. Publishers are looking for ways to ensure that their ads are being seen by viewers, and advertisers are looking for ways to make sure they’re getting the most bang for their buck.

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Viewability Impressions Ad Inventory Video Ads 52

Brid.tv

APRIL 14, 2024

Boosting video ad viewability is key to a successful video ad monetization strategy. Not only does it ensure better campaign performance for advertisers, but it also directly impacts publishers’ ad revenue , inventory management, and user experience. Table of Contents [ hide ] What Is Ad Viewability?

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Viewability Video Ads Fill rate Ad Server 52

Automatad Inc.

MARCH 20, 2024

Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. But now it matters.

Viewability 52

Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. But now it matters.

Viewability 52

Viewability CPM Impressions Fill rate 52

Digiday

MARCH 6, 2024

Up next: Cheap reach inventory “Cheap reach inventory” is the next target from Jounce Media, the consultancy that helped to spearhead the MFA crackdown last year.

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Viewability Media Ad Inventory Audience 93

Digiday

SEPTEMBER 17, 2023

Back in June, the Association of National Advertisers (ANA) published a report that revealed MFA ad inventory represented 15% of total ad spend in the U.S. at the time, and yet, those sites do not provide advertisers with anything more than vanity metrics, such as high viewability, to prove their campaign efficacy.

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Viewability Ad Inventory Media Advertising 94

Martech Series

MARCH 2, 2023

Shopping in real-time With innovation and digitalization, the time between the purchase of OOH ad inventory and its viewability has been reduced to minutes, not even hours. For instance, one can understand the demographics of the customer in the areas nearby to OOH ad inventory in real-time.

Advertising 100

Advertising Ad Inventory Viewability Audience 100

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

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Advertising Ad Inventory Machine Learning Ad network 98

Monetize More

MARCH 10, 2023

RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting.

Header Bidding 98

Header Bidding CPM Ad Inventory Click Through Rate 98

Monetize More

APRIL 18, 2023

Google may also disable ad serving on pages with low-quality content as explicitly mentioned in AdSense Valuable inventory policy. It’s always a best practice to use a minimum number of ad units on a page and running them on the placements with high viewability.

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Viewability Ad Ops Ad Inventory Education 94

Ad Monsters

DECEMBER 21, 2023

With the help of Keith Candiotti, Founder and CEO of Optimera, we explored the concept of dynamic flooring in programmatic advertising, focusing on publishers’ strategies to maintain ad inventory pricing competitiveness in the open marketplace. What is vCPM, and How Does It Relate to Viewability?

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Header Bidding Viewability Impressions CPM 66

Digiday

JULY 23, 2023

In the ongoing quest to take more control of the available ad inventory in the programmatic market, SSP proprietors, like GroupM, have been cracking down on which domains they’re willing to sell. Enter GroupM’s m-List, an “inclusion list” only available in the U.K.

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Viewability Ad Inventory Ad Tech Media 69

Digiday

SEPTEMBER 27, 2022

In short, they need to supply more information about the quality of their cookieless ad inventory, according to Wohl. If you have inventory that you’re putting into the open market that has no bid enrichments at all, if your inventory looks like what it does today, it’s not enough,” Wohl said.

Cookies 77

Cookies Viewability Impressions Ad Inventory 77

YieldBird

JUNE 14, 2023

This ensures that the refreshed ads align with the user’s interests, increasing the chances of engagement and conversions. Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions.

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Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

This ensures that the refreshed ads align with the user’s interests, increasing the chances of engagement and conversions. Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions.

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Click Through Rate Viewability Fill rate Ad Inventory 52

Ad Monsters

AUGUST 22, 2022

Before refreshing ad inventories, measure the engagement and fill rate. Do not implement ad refresh if the user is not active. Always consider ad viewability while refreshing inventories. Learn about your ad network’s policy to steer clear of policy violations.

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A/B Testing Header Bidding Ad Server Impressions 104

Monetize More

JULY 19, 2022

This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory. Site speed can become a slow killer in the long term especially with publishers having lots of ad inventory.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Monetize More

NOVEMBER 20, 2022

Your ads are highly viewable (IAB recommends at least 70% viewability). You don’t flood your site with too many ads. Running AdSense hardcoded (not using an ad server). Run your reports and focus on the most important key performance indicators: viewability % and CTR, plus the overall impact on revenue and CPMs.

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Ad network Viewability Ad Ops Machine Learning 105

Brid.tv

FEBRUARY 26, 2023

However, to achieve a successful video ad monetization strategy, they need to know how to best optimize their ad inventory. While quality triumphs over quantity, essentially, more ads lead to more revenue. Here are some ways in which you can enable more space for ad placements and, in doing so, boost your revenue.

Header Bidding 52

Header Bidding Banner Ad Inventory Fill rate 52

Brid.tv

APRIL 19, 2024

Integration With Ad Networks and Exchanges – Seamless integration with ad networks and ad exchanges enables publishers to consolidate data from multiple sources and get an overview of their ad performance. Boost ad viewability with a sticky, non-intrusive ad unit.

Header Bidding 75

Header Bidding Click Through Rate Fill rate Viewability 75

Brid.tv

FEBRUARY 29, 2024

Especially now, with the ever-growing ad spend from brands and advertisers, the demand for ad inventory is skyrocketing. But to really cash in on their inventory, publishers need to master ad yield optimization. So, an ad is considered viewed if at least 50% of its pixels are in view for a minimum of two seconds.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Monetize More

JULY 8, 2022

Publishers can use In-App Header Bidding to simultaneously offer their ad inventory to multiple demand partners through this programmatic advertising technology, guaranteeing a real-time, unified auction. In-app header bidding came up as a transparent & justifiable way of auctioning and buying ad inventory.

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Header Bidding Fill rate Ad Server CPM 80

Brid.tv

MARCH 2, 2023

Profitable — Oustream ad units give an alternative ad inventory to publishers who can’t afford to source video or don’t have a video library of their own. More Viewable — Outsream video ads perform overwhelmingly well in terms of ad viewability , most likely due to their flexibility (positioning).

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Video Ads Non-Profit Viewability Banner 52

Monetize More

MARCH 10, 2023

RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting.

Header Bidding 73

Header Bidding CPM Ad Inventory Click Through Rate 73

Martech

MAY 18, 2022

The Media Rating Council (MRC) and Interactive Advertising Bureau (IAB) define a video ad as viewable when at least 50% of an ad is in view for a minimum of one second (for display ads) or two seconds (for video ads). Snapchat’s video ads play full-screen, typically with the sound on.

Advertising 108

Advertising Video Ads CPM Viewability 108

Martech Series

NOVEMBER 20, 2022

Other components are Ad Networks and Ad Exchanges. Ad networks play the role of facilitating and amalgamating publisher ad inventory for convenient purchase. On the other hand, ad exchanges automate the buying and selling process on an impression-by-impression basis through real-time bidding (RTB).

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Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Monetize More

FEBRUARY 8, 2023

With Pubguru header bidding enabled, multiple demand sources, including premium ad networks, compete to serve ads on the website. This maximizes the value of your ad inventory, making every impression count. Our smart refresh feature helps you scale your long-term revenue by considering ad viewability and other factors.

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Header Bidding Viewability Ad network CPM 52

Basis

NOVEMBER 2, 2022

It allows advertisers to access advertising inventory within on-demand content and to target ads to specific households and demographic groups. Ad-supported video-on-demand describes streaming and other on-demand services that offer ad inventory to media buyers.

Advertising 94

Advertising Viewability Demand Side Platform Video Ads 94

Monetize More

JUNE 8, 2022

As publishers look for ways to understand how their ad inventory is performing, RPM and RPS are two very valuable metrics. RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. Well, wonder no more! Related Read : [link]. Let’s talk.

Header Bidding 52

Header Bidding Viewability Fill rate Ad Inventory 52

Brid.tv

OCTOBER 25, 2024

While traditional metrics like viewability have long been the go-to measure, a growing body of research shows that attention measurements provide a far more accurate and meaningful understanding of how consumers engage with ads. This approach ultimately drives higher ROI for brands and boosts the potential ad revenue for the publisher.

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Viewability Advertising Click Through Rate Video Ads 52

Brid.tv

APRIL 17, 2024

Benefits of Programmatic Direct Higher Ad Yield Better Ad Inventory Control Transparency and Safety Automation Disadvantages of Programmatic Direct Website Monetization Made Easy With TargetVideo FAQ What Is Programmatic Direct? Preferred Deals — Advertisers are not obliged to purchase the ad inventory.

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Ad Inventory Fill rate Ad Ops Ad Space 52

Monetize More

DECEMBER 29, 2022

Buyers value video inventory that is…. Viewable : Viewability Measurement, 3P Verification (The 3P’s are Premium, Placement and Player). For instance: line items, ad units, platforms or apps. Predicted Viewability Bucket. Brand Context Signals: Signals that contribute to safer and defined inventory.

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Viewability Video Ads Audience A/B Testing 52

Brid.tv

AUGUST 23, 2022

Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. You can also track the performance of these ads and optimize them to get the highest CPMs. You may know them as video ad networks. Yahoo Ad Tech (Formerly Verizon Media).

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Exchange Wire

DECEMBER 15, 2022

Integral Ad Science, a global leader in digital media quality, today announced a first-to-market partnership with Gadsme, a premium in-game advertising platform. The partnership will enable IAS to verify Gadsme ad inventory globally and provide marketers with third-party viewability and invalid [.].

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Viewability Ad Inventory Advertising Media 40

Monetize More

MAY 19, 2023

You can set up pricing floors in a few different ways, all depending on your strategy or how you want them implemented on the site’s ad inventory. Setting pricing floors according to geographical locations, device types, or even per individual ad unit is possible if that is what you prefer. There is a catch though.

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Ad Exchange CPM Impressions Header Bidding 98

Monetize More

DECEMBER 26, 2022

The question becomes this: Is ad refreshing important and beneficial to you as a publisher? What is Ad Refresh? If you are a publisher with an ad inventory, then you understand the basics. You are selling ad space to brands and tracking the clicks they receive so that you then receive payment. Let’s Recap.

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Viewability CPM Ad Inventory Ad Space 52