Playwire

MAY 1, 2023

Key Points Ad exchanges and ad networks are distinct entities that serve different purposes within the advertising space. Ad networks are like the stores in the mall, while ad exchanges are like the mall itself. Both ad networks and ad exchanges have been absorbed into other ad tech tools over time.

Ad Exchange 96

Ad Exchange Ad network Ad Tech Advertising 96

AdPushup

MAY 29, 2024

Choosing the right ad network? In the world of online publishing, the ad network you [.] Imagine being a small to medium publisher, where every decision counts. That’s at the top of the list.

Ad network 98

Ad network CPM 98

AdExchanger

APRIL 26, 2024

To put this into perspective, it took 15 years for Google to grow into a $100 billion per-year business – and just six years to triple its […] The post Google’s Ad Network Biz Dips, But Search Brings Home The Bacon appeared first on AdExchanger. That’s around $100 billion apiece.

Ad network 116

Ad network Advertising 116

Adweek

FEBRUARY 3, 2025

Hologram Media Network, an ad network founded by James Andrew Felts and David Bridgers last fall, has inked a deal with Simon Malls to install more than 30 holographic Proto Luma devices in malls across the country, ADWEEK can exclusively reveal. If you thought holograms were a thing of the future, think again. The goal.

Media 324

Media Ad network Retail 324

Playwire

MAY 1, 2023

Key Points As a tool in the ad tech stack, ad networks, as a standalone entity, have all but disappeared. Today publishers often use the term "ad network" to refer to a more complete ad monetization solution with a richer feature set. Read below to learn more about the most well-reviewed ad networks.

Ad network 98

Ad network Ad Tech 98

AdPushup

JANUARY 2, 2023

Looking for Indian ad networks that serve quality ads? Here we have 7 ad networks based in India that can help you monetize your traffic efficiently.

Ad network 98

Ad network Ad Ops Ad Tech 98

Playwire

AUGUST 21, 2022

As a tool in the ad tech stack, ad networks as a standalone entity have all but disappeared. Today publishers often use the therm "ad network" to refer to a more complete ad monetization solution with a richer feature-set. Read below to learn more about the most well-reviewed ad networks.

Ad network 98

Ad network Ad Tech 98

Digiday

JANUARY 21, 2025

For those still counting, theres another retail media network to add to the list. Alongside real estate , airlines and banking , airport shops have joined the race. WHSmith, a retail chain that operates hundreds of stores in airports across the U.S.,

Retail 76

Retail Real Estate Ad network Media 76

Monetize More

MARCH 3, 2023

If you’re a small publisher looking for ways to monetize your website, you might be interested in exploring quick approval ad networks. These networks offer a streamlined and easy-to-use approval process, allowing publishers to start displaying ads on their sites within a short amount of time.

Ad network 98

Ad network Fill rate Pop-Up Ad Exchange 98

Monetize More

FEBRUARY 16, 2023

Do you know the difference between an ad network and an ad exchange? It might be easy to confuse Ad Networks and Ad Exchanges, but they are two entirely different things. What is an Ad Exchange? Under impressions, comes the video, display, mobile & in-app ad inventories. Stay tuned!

Ad Exchange 98

Ad Exchange Ad network Ad Inventory Impressions 98

AdPushup

MAY 28, 2023

Discover the top 8 mobile ad networks for publishers in our 2023 update. Find the perfect network to maximize your ad monetization and reach your target audience effectively. The ad tech industry responded to this [.]

Ad network 98

Ad network Mobile Ads Ad Tech Audience 98

AdExchanger

AUGUST 8, 2022

Lyft’s Got An Ad Network; Nielsen Alternatives Are Grabbing Share appeared first on AdExchanger. Ride-hailing app Lyft has introduced Lyft Media, to be helmed by Kenan Saleh, co-founder and former CEO of Halo Cars. Halo, a startup that places digital billboards on rideshare. Continue reading » The post Beep Beep!

Ad network 115

Ad network Media Advertising Ad Exchange 115

AdExchanger

MARCH 27, 2024

Dwindling Organics There’s been a Big Bang-like expansion of retail media networks.

Ad network 103

Ad network Retail Media 103

Adweek

OCTOBER 18, 2022

ads business Tuesday. in 2014, but has only monetized via ad networks and open exchange programmatic up until now. Japan-based news aggregator SmartNews is launching a U.S. The company was founded in 2012 in Japan and came to the U.S. Now, armed with 10 million monthly active users in the U.S., the company is building.

Ad network 321

Ad network 321

Relevant-Digital

MARCH 12, 2025

Whats tougherchoosing from two or three wrapper options or sifting through a dozen? Having more choices sounds empowering, but in reality, it often leads to decision fatigue. The more you compare, the more overwhelming it becomesso many features, so many benefits, so many integration paths. It starts to feel like a never-ending process.

Ad network 52

Ad network 52

Exchange Wire

AUGUST 11, 2022

MGID, the global advertising platform, has been named ‘Best Digital Ad Network’ in the MarTech Breakthrough Awards. MGID’s contextual intelligence solution allows advertisers to deliver ads [.]. The post MGID Scoops ‘Best Digital Ad Network’ at MarTech Breakthrough Awards appeared first on ExchangeWire.com.

Ad network 98

Ad network MarTech Advertising 98

Digiday

JUNE 10, 2024

The introduction of new ad networks continues apace. Late last week, United Airlines became the first airline to unveil a media network with its rollout of Kinective Media. It’s not the only new media network, of course. This is a member-exclusive article from Digiday.

Ad network 94

Ad network Marketing Media 94

Martech

JANUARY 5, 2022

It also raises the bar for understanding the customer’s limits to being served too many ads. The post Best Buy announces in-house ad network Best Buy Ads appeared first on MarTech.

Ad network 110

Ad network Electronics Retail MarTech 110

AdExchanger

OCTOBER 21, 2024

The post Is Curation Just An Ad Network?; The chorus of curation critics is growing. Plus, Charter Communications will begin a huge marketing push on streaming platforms next year. Cable Courts Cord-Cutters With Streaming Bundles appeared first on AdExchanger.

Ad network 98

Ad network Communications Marketing 98

Adweek

DECEMBER 16, 2024

based ad network, urging employees to keep delivering for clients "without distractions." WPP boss Mark Read has described Omnicom Group's acquisition of Interpublic Group (IPG) as a "moment of opportunity" for the U.K.-based

Ad network 279

Ad network Agency 279

Ad Tech Daily

MARCH 27, 2023

SALT LAKE CITY — Quotient (NYSE: QUOT), a leading digital media and promotions technology company, today announced the launch of its Retail Ad Network that aggregates individual retail media networks to enable advertisers to target, manage, execute […] The post Quotient’s Retail Ad Network Launches to Simplify and Consolidate Off-Site Retail (..)

Ad network 95

Ad network Retail Media Ad Tech 95

AdExchanger

FEBRUARY 2, 2025

The post Everythings An Ad Network, Even Web3; The Myth Of Brand Safety appeared first on AdExchanger. Coinbase has acquired a blockchain-based advertising and attribution startup. Plus, is brand safety on social media a myth?

Ad network 75

Ad network Media Advertising 75

AdExchanger

JULY 8, 2024

Plus, Sensodyne is experimenting with “content credentials” for its digital ads. The post Will EA Be The New Ad Network?; Electronic Arts is done slow-rolling into advertising. These Teeth Are Real I Can Prove It appeared first on AdExchanger.

Ad network 82

Ad network Electronics Advertising 82

Adweek

NOVEMBER 16, 2022

Digital media measurement, data and analytics platform DoubleVerify expanded its partnership with LinkedIn, bringing its DV Authentic Brand Suitability and DV Custom Contextual solutions to mobile ad network LinkedIn Audience Network.

Audience 246

Audience Mobile Ads Ad network Media 246

Ad Tech Daily

MARCH 20, 2023

Home Services Marketplace From Customer Direct Group Along With Their Brand Direct International Ad Network appeared first on Ad Tech Daily. home services marketplace from Customer Direct […] The post Digital Media Solutions, Inc. Signs an Agreement To Acquire The HomeQuote.io

Ad network 98

Ad network Media Ad Tech Advertising 98

Marketing Dive

AUGUST 1, 2022

As it prepares for a tough quarter and year, the retailer added a handful of API partners to expand Walmart Connect's self-service capabilities.

Ad network 101

Ad network Retail 101

Ad Monsters

JANUARY 10, 2025

AdMonsters Publisher Forum Evolves Into Sell Side Summit: Digital Strategy & Platform Solutions for Media, Publishers & Ad Networks AdMonsters is thrilled to announce an exciting transformation of its flagship event, Publisher Forum, to meet the evolving needs of the digital advertising industry.

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Ad network Ad Ops ROI Education 105

The Ad Tech Blog

JULY 30, 2022

You can do some branding by running ads on ad networks like Facebook or LinkedIn. If you are in the B2C / D2C space, the first step is awareness. You won’t generate sales if people don’t know about your brand. If you are in the B2B space, the first step is to contact people.

Ad network 264

Ad network Ad Tech 264

Brid.tv

MARCH 12, 2025

With programmatic, you can serve more ads and also secure higher ad yield from each impression. Spread Out: Dont Rely on a Single Ad Network One of the biggest mistakes many publishers make is relying on a single ad network.

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

AdPushup

JULY 8, 2022

No demand source relies entirely on a metric-based benchmark to evaluate publisher’s ad inventory for sale on its platform. In a previous post, we talked to publishers about keeping both eyes peeled while shortlisting technology partners to sell inventory with. That being said, there are two sides to every coin.

Ad Inventory 98

Ad Inventory Ad network Ad Ops Ad Tech 98

AdPushup

DECEMBER 19, 2024

This article will attempt to give you a clearer picture of the components of Ad Network vs Ad Exchange and how they are different from each other.

Ad Exchange 52

Ad Exchange Ad network Advertising Ad Ops 52

AdPushup

NOVEMBER 7, 2024

Explore the list of 11 Best ad networks for small publishers thoroughly researched to perfectly with their revenue goals and audience. So, you’ve got a website or a blog that is building traffic, and now you are wondering, how can you make the most out of it? Being a small publisher in the big, wide [.]

Ad network 52

Ad network Audience Ad Ops Ad Tech 52

Monetize More

MARCH 2, 2023

RTB networks have become a vital component of programmatic advertising with the potential to generate billions of dollars annually. Understanding Real-Time Bidding (RTB) can significantly impact your bottom line as a publisher.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

AdExchanger

JULY 8, 2024

Plus, Sensodyne is experimenting with “content credentials” for its digital ads. The post Will EA Be The New Ad Network?; Electronic Arts is done slow-rolling into advertising. These Teeth Are Real I Can Prove It appeared first on AdExchanger.

Ad network 58

Ad network Electronics Advertising 58

Digiday

FEBRUARY 3, 2025

But now, some ad tech players say the Chinese startup DeepSeek creates a new chance to build their own AI offerings beyond the walled gardens. Chris Vanderhook, COO and co-founder of Viant, still remembers when Googles AdX crushed the ad network business model right out of the gate.

Ad Tech 89

Ad Tech Ad network Media Marketing 89

Digiday

DECEMBER 19, 2024

The crusade to make everything an ad network continues as yet another player enters the space: real estate media.

Real Estate 71

Real Estate Retail Media Ad network 71

Martech

SEPTEMBER 6, 2024

The Justice Department alleges that Google controls 91% of the market for ad servers, where publishers offer ad space, more than 85% of the market for ad networks, which advertisers use to place ads, and over half of the market for ad exchanges.

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Ad Server Ad Exchange Ad Space Ad network 112