Comic: Everything Is An Ad Network?
AdExchanger
JULY 11, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Everything Is An Ad Network? appeared first on AdExchanger.
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Paramount Adds Magnite And Programmatic Demand To Its Shoppable Ads Network
AdExchanger
MAY 22, 2024
We create the culture, […] The post Paramount Adds Magnite And Programmatic Demand To Its Shoppable Ads Network appeared first on AdExchanger. But Paramount hasn’t profited from sunglass sales or Montana real estate. “We
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United’s New Ad Network Has Programmatic On Its Flight Plan
AdExchanger
JUNE 19, 2024
overnight Saturday flight from Newark Airport to Nice, France, an ad for Kinective Media, which is the name for United’s new media network, played on every […] The post United’s New Ad Network Has Programmatic On Its Flight Plan appeared first on AdExchanger. Before takeoff on the 7:50 p.m.
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22 Best Ad Networks for Publishers [in 2022]
AdPushup
SEPTEMBER 7, 2022
A comprehensive list of best ad networks. Learn about ad networks, how they work, and why publishers should choose them. While there’s nothing wrong with that—it is, after all, the world’s best ad networks— it is unwise to [.].
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Ad Exchange vs. Ad Network
Playwire
MAY 1, 2023
Key Points Ad exchanges and ad networks are distinct entities that serve different purposes within the advertising space. Ad networks are like the stores in the mall, while ad exchanges are like the mall itself. Both ad networks and ad exchanges have been absorbed into other ad tech tools over time.
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Google’s Ad Network Biz Dips, But Search Brings Home The Bacon
AdExchanger
APRIL 26, 2024
To put this into perspective, it took 15 years for Google to grow into a $100 billion per-year business – and just six years to triple its […] The post Google’s Ad Network Biz Dips, But Search Brings Home The Bacon appeared first on AdExchanger. That’s around $100 billion apiece.
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Top 15 CPM Ad Networks for Publishers: Maximize Your Earnings
AdPushup
MAY 29, 2024
Choosing the right ad network? In the world of online publishing, the ad network you [.] Imagine being a small to medium publisher, where every decision counts. That’s at the top of the list.
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The Best Mobile Ad Networks For 2023
Monetize More
MAY 30, 2023
Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites.
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Best Ad Networks for Publishers in 2023
Playwire
MAY 1, 2023
Key Points As a tool in the ad tech stack, ad networks, as a standalone entity, have all but disappeared. Today publishers often use the term "ad network" to refer to a more complete ad monetization solution with a richer feature set. Read below to learn more about the most well-reviewed ad networks.
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Top 7 Indian Ad Networks for Publishers (2023 Update)
AdPushup
JANUARY 2, 2023
Looking for Indian ad networks that serve quality ads? Here we have 7 ad networks based in India that can help you monetize your traffic efficiently.
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Best Ad Networks for Publishers in 2022
Playwire
AUGUST 21, 2022
As a tool in the ad tech stack, ad networks as a standalone entity have all but disappeared. Today publishers often use the therm "ad network" to refer to a more complete ad monetization solution with a richer feature-set. Read below to learn more about the most well-reviewed ad networks.
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WPP CEO Mark Read Tells Staff Omnicom-IPG Deal Is ‘Good News For Us’
Adweek
DECEMBER 16, 2024
based ad network, urging employees to keep delivering for clients "without distractions." WPP boss Mark Read has described Omnicom Group's acquisition of Interpublic Group (IPG) as a "moment of opportunity" for the U.K.-based
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Five Reasons Why Ad Networks Just Won’t Die
AdExchanger
JULY 5, 2022
For years now, the digital advertising industry has been talking about the premature death of the ad network, writes Omri Argaman, chief growth officer at Zoomd. The post Five Reasons Why Ad Networks Just Won’t Die appeared first on AdExchanger.
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Best Buy announces in-house ad network Best Buy Ads
Martech
JANUARY 5, 2022
It also raises the bar for understanding the customer’s limits to being served too many ads. The post Best Buy announces in-house ad network Best Buy Ads appeared first on MarTech.
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12 Quick Approval Ad Networks For 2023 – Jumpstart Site Monetization
Monetize More
MARCH 3, 2023
If you’re a small publisher looking for ways to monetize your website, you might be interested in exploring quick approval ad networks. These networks offer a streamlined and easy-to-use approval process, allowing publishers to start displaying ads on their sites within a short amount of time.
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Ad Networks vs Ad Exchanges | What makes more money in 2023?
Monetize More
FEBRUARY 16, 2023
Do you know the difference between an ad network and an ad exchange? It might be easy to confuse Ad Networks and Ad Exchanges, but they are two entirely different things. What is an Ad Exchange? Under impressions, comes the video, display, mobile & in-app ad inventories. Stay tuned!
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Top 8 Mobile Ad Networks for Publishers (2023 Update)
AdPushup
MAY 28, 2023
Discover the top 8 mobile ad networks for publishers in our 2023 update. Find the perfect network to maximize your ad monetization and reach your target audience effectively. The ad tech industry responded to this [.]
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Beep Beep! Lyft’s Got An Ad Network; Nielsen Alternatives Are Grabbing Share
AdExchanger
AUGUST 8, 2022
Lyft’s Got An Ad Network; Nielsen Alternatives Are Grabbing Share appeared first on AdExchanger. Ride-hailing app Lyft has introduced Lyft Media, to be helmed by Kenan Saleh, co-founder and former CEO of Halo Cars. Halo, a startup that places digital billboards on rideshare. Continue reading » The post Beep Beep!
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Maybe ‘Everything Is An Ad Network’ Isn’t A Good Thing; The Ghostbusters Prequel Nobody Wants
AdExchanger
MARCH 27, 2024
Dwindling Organics There’s been a Big Bang-like expansion of retail media networks.
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News Aggregator SmartNews Launches US Ads Business
Adweek
OCTOBER 18, 2022
ads business Tuesday. in 2014, but has only monetized via ad networks and open exchange programmatic up until now. Japan-based news aggregator SmartNews is launching a U.S. The company was founded in 2012 in Japan and came to the U.S. Now, armed with 10 million monthly active users in the U.S., the company is building.
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MGID Scoops ‘Best Digital Ad Network’ at MarTech Breakthrough Awards
Exchange Wire
AUGUST 11, 2022
MGID, the global advertising platform, has been named ‘Best Digital Ad Network’ in the MarTech Breakthrough Awards. MGID’s contextual intelligence solution allows advertisers to deliver ads [.]. The post MGID Scoops ‘Best Digital Ad Network’ at MarTech Breakthrough Awards appeared first on ExchangeWire.com.
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Is Curation Just An Ad Network?; Cable Courts Cord-Cutters With Streaming Bundles
AdExchanger
OCTOBER 21, 2024
The post Is Curation Just An Ad Network?; The chorus of curation critics is growing. Plus, Charter Communications will begin a huge marketing push on streaming platforms next year. Cable Courts Cord-Cutters With Streaming Bundles appeared first on AdExchanger.
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Marketing Briefing: United Airlines, Costco, Chase. Everything is an ad network. Now what?
Digiday
JUNE 10, 2024
The introduction of new ad networks continues apace. Late last week, United Airlines became the first airline to unveil a media network with its rollout of Kinective Media. It’s not the only new media network, of course. This is a member-exclusive article from Digiday.
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Dick’s Sporting Goods Names David Young to Lead Its Retail Media Business
Adweek
DECEMBER 18, 2024
David Young has joined Dick's as a vice president to oversee the ad business. The retailer launched its retail media network, Dick's Media Network, in 2022. He brings more than 20 years of experience in managing media and ad networks, most recently.
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Will EA Be The New Ad Network?; These Teeth Are Real I Can Prove It
AdExchanger
JULY 8, 2024
Plus, Sensodyne is experimenting with “content credentials” for its digital ads. The post Will EA Be The New Ad Network?; Electronic Arts is done slow-rolling into advertising. These Teeth Are Real I Can Prove It appeared first on AdExchanger.
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Are AI-Powered Junk Sites a Problem for Ad Networks?
Exchange Wire
AUGUST 18, 2023
As artificial intelligence has grown in prevalence, so too has a long-running problem for the ad industry: junk websites. The post Are AI-Powered Junk Sites a Problem for Ad Networks? Although junk on the internet is not a new issue – the term “clickbait”, for example, has been in use since [.]
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DoubleVerify Extends LinkedIn Partnership to LinkedIn Audience Network
Adweek
NOVEMBER 16, 2022
Digital media measurement, data and analytics platform DoubleVerify expanded its partnership with LinkedIn, bringing its DV Authentic Brand Suitability and DV Custom Contextual solutions to mobile ad network LinkedIn Audience Network.
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Walmart boosts ad network with new partnerships
Marketing Dive
AUGUST 1, 2022
As it prepares for a tough quarter and year, the retailer added a handful of API partners to expand Walmart Connect's self-service capabilities.
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Generate sales with technology
The Ad Tech Blog
JULY 30, 2022
You can do some branding by running ads on ad networks like Facebook or LinkedIn. If you are in the B2C / D2C space, the first step is awareness. You won’t generate sales if people don’t know about your brand. If you are in the B2B space, the first step is to contact people.
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Ad Network Vs Ad Exchange: What are the Key Differences?
AdPushup
DECEMBER 19, 2024
This article will attempt to give you a clearer picture of the components of Ad Network vs Ad Exchange and how they are different from each other.
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Digital Media Solutions, Inc. Signs an Agreement To Acquire The HomeQuote.io Home Services Marketplace From Customer Direct Group Along With Their Brand Direct International Ad Network
Ad Tech Daily
MARCH 20, 2023
Home Services Marketplace From Customer Direct Group Along With Their Brand Direct International Ad Network appeared first on Ad Tech Daily. home services marketplace from Customer Direct […] The post Digital Media Solutions, Inc. Signs an Agreement To Acquire The HomeQuote.io
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What SSPs and Ad Networks Want from Publishers’ Ad Inventory
AdPushup
JULY 8, 2022
No demand source relies entirely on a metric-based benchmark to evaluate publisher’s ad inventory for sale on its platform. In a previous post, we talked to publishers about keeping both eyes peeled while shortlisting technology partners to sell inventory with. That being said, there are two sides to every coin.
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Ad Network vs Ad Exchange: What’s the Difference?
MNTN
AUGUST 5, 2024
Today, over 90% of digital display advertising content is purchased programmatically, signifying the evolution of the ways through which marketers buy ad space. Ad networks and ad exchanges are at the heart of the shift, providing places for ad buyers and sellers alike to connect, make deals, and deliver content to consumers.
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Ad Network vs Ad Exchange: What’s the Difference?
MNTN
AUGUST 5, 2024
Today, over 90% of digital display advertising content is purchased programmatically, signifying the evolution of the ways through which marketers buy ad space. Ad networks and ad exchanges are at the heart of the shift, providing places for ad buyers and sellers alike to connect, make deals, and deliver content to consumers.
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Ad Network: What Is It and How Does It Work?
MNTN
AUGUST 5, 2024
But to tap into these slots, you’ll need to use an ad network. Whether you are brand-new to the concept of ad networks or simply need a push in the right direction, the following guide is for you. You’ll learn the ins and outs of what ad networks are, how they work, and the kinds of benefits you can unlock by using them.
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Ad Network: What Is It and How Does It Work?
MNTN
AUGUST 5, 2024
But to tap into these slots, you’ll need to use an ad network. Whether you are brand-new to the concept of ad networks or simply need a push in the right direction, the following guide is for you. You’ll learn the ins and outs of what ad networks are, how they work, and the kinds of benefits you can unlock by using them.
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11 Ad Networks Best Suited For Small Publishers
AdPushup
NOVEMBER 7, 2024
Explore the list of 11 Best ad networks for small publishers thoroughly researched to perfectly with their revenue goals and audience. So, you’ve got a website or a blog that is building traffic, and now you are wondering, how can you make the most out of it? Being a small publisher in the big, wide [.]
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Top 17 Mobile Ad Networks to Drive Ad Revenue [2024 Update]
AdPushup
OCTOBER 13, 2024
Discover the 17 best mobile ad networks for publishers in our 2024 update. Find the perfect network to maximize your ad monetization and reach your target audience effectively. The ad tech industry responded to this [.]
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Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023
Monetize More
MARCH 2, 2023
RTB networks have become a vital component of programmatic advertising with the potential to generate billions of dollars annually. Understanding Real-Time Bidding (RTB) can significantly impact your bottom line as a publisher.
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Will EA Be The New Ad Network?; These Teeth Are Real I Can Prove It
AdExchanger
JULY 8, 2024
Plus, Sensodyne is experimenting with “content credentials” for its digital ads. The post Will EA Be The New Ad Network?; Electronic Arts is done slow-rolling into advertising. These Teeth Are Real I Can Prove It appeared first on AdExchanger.
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Early Tests Of Cookieless Chrome Ads Are Encouraging, But Don’t Get Too Excited
AdExchanger
JANUARY 17, 2024
Some early results are trickling in, with publisher ad network Raptive reporting findings from week-one test campaigns of the 1% cookieless audience. Raptive […] The post Early Tests Of Cookieless Chrome Ads Are Encouraging, But Don’t Get Too Excited appeared first on AdExchanger. So, is everything different yet?
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The Curation Debate
AdExchanger
OCTOBER 24, 2024
Is curation an ad network with new window dressing? We discuss the rise of curation in programmatic buying and the current backlash. And will it save or undermine the open web? The post The Curation Debate appeared first on AdExchanger.
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Nucleus By Affinity Increases Commerce Revenue for Publishers Through Automation
Martech Series
JANUARY 23, 2023
Nucleus is a commerce SSP (Supply Side Platform) that solves publishers’ challenges of having insight into performance across multiple ad networks, eliminates lost revenue due to expired or out of stock merchant links, optimizes CTAs in real-time, and eliminates cumbersome manual revenue reporting. “At Affinity Global Inc.,
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Evercopy AI Turns Everyday Consumers Into Advertisers, Creating Virality For Brands
Ad Tech Daily
OCTOBER 25, 2024
Evercopy Launches The First Collaborative Ad Network, Turning Anyone Into an Advertiser The AI-powered platform allows individuals, not just influencers, to create and share ads, enabling brands to go viral by authentically engaging niche communities with minimal effort.
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