Martech

OCTOBER 22, 2021

They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”.

Video Ads 111

Video Ads Ad Server Media Ad network 111

Smart-Hub

JULY 6, 2021

To tackle this issue, many enterprises are outsourcing Ad Ops services. So, in this article, we are going to talk about outsourced Ad Ops, what they do, and when is the right time to attract them to your team. What is Ad Ops? Outsourced Ad Ops Team Vs. In-House Ad Ops Team.

Ad Ops 52

Ad Ops Ad Exchange Ad Tech Non-Profit 52

Clearcode

MARCH 21, 2023

Ad networks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), ad networks still remain a key element of programmatic advertising.

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52

Ad Monsters

MAY 22, 2024

Her initial foray into ad operations began with an internship at a small ad network, where she quickly ascended to a leadership role by embracing challenges and expanding her knowledge. This hands-on experience and mentorship solidified her expertise in ad operations and shaped her professional ethos.

Ad Ops 94

Ad Ops Ad network Ad Tech Ad Server 94

Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

Monetize More

JULY 19, 2022

However, as it’s not a cut and dry solution there are some issues faced by publishers, especially when publishers decide to scale and increase their ad stack. As more ad networks/bidders get added to their auction, the page load and site latency increase which harms the reader experience.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Monetize More

NOVEMBER 20, 2022

AdSense is an ad network that connects publishers and advertisers. Publishers connect their websites to the ad network, thereby allowing advertisers to bid for displaying their ads on those websites. Google is very particular about who they allow into their ad network. Auto ads (on versus off).

Ad network 105

Ad network Viewability Ad Ops Machine Learning 105

Ad Monsters

FEBRUARY 13, 2023

In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. I hope to see more black professionals enter ad tech, building great careers and taking on more leadership and executive positions.

Ad Tech 105

Ad Tech Media Ad Ops Ad Server 105

MediaFuse

NOVEMBER 14, 2016

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. Ad serving discrepancies need to be monitored, and each demand source must be checked daily to ensure yield is being maximized. Step 2: Ad Server Analysis.

Header Bidding 52

Header Bidding Ad Server CPM Impressions 52

MediaFuse

MARCH 21, 2017

These SSPs helped publishers aggregate their ad network demand into one platform. Ad server line item creation and management are one major concern with header bidding. With the use of a wrapper, all of these key values and line items can be consolidated into one ad server order. GPT/ad load efficiency.

Header Bidding 52

Header Bidding Ad Server Ad Ops Ad network 52

InMobi

OCTOBER 9, 2018

An ad network is the bridge between the two sides. An ad network connects advertisers and their partners with publishers and their partners, ensuring that lots of brands can reach their target audience across lots of apps, and that apps have lots of advertisers clamoring to reach their users.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Ad Servers in Display Lumascape. Ad Ops professionals heavily rely on verification and privacy technologies as part of their daily rituals. The main priority for AdOps nerds is to ensure that the publisher chooses the right targeting for the ad.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Brid.tv

NOVEMBER 29, 2022

Regardless of which monetization method you choose, you will need some sort of software solution to allow you to process transactions or serve ads. For example, if you’re planning to serve video ads , you will have to either join a video ad network or sign up for an online video platform that will take care of the process for you.

Header Bidding 97

Header Bidding Video Ads Affiliates Ad Server 97

Automatad Inc.

JANUARY 23, 2023

This means that each ad network or supply-side platform (SSP) will need to be integrated directly into the publisher’s website through its own JavaScript code. A large number of ad partners and vendors support Prebid.js. It can also send all the bids to the server and let the ad server decide the winner.

Header Bidding 52

Header Bidding Ad Server Ad network Ad Inventory 52

Ad Ops Hero

JANUARY 25, 2021

That’s where the ad network came in to help the publishers. Ad network is a company that provides technology platform and serve as an intermediate between publishers and advertisers. Since, increased ad network in the market, the new ad technology platform introduced which is Network Optimizers.

Ad Inventory 52

Ad Inventory Ad Exchange Ad network Demand Side Platform 52

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. The platform prides itself on its brand-safe ad marketplace and rich ad network integration options.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Brid.tv

MARCH 23, 2023

Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website. Ad Density Limit Ad Frequency To prevent ad fatigue, publishers should keep ad placement within the industry guidelines. They should also limit the number of times an ad appears on the user’s screen.

CPM 52

CPM Header Bidding Ad network Ad Inventory 52

Brid.tv

JULY 9, 2023

An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. These are video ad networks that act as intermediaries between OTT publishers and advertisers , helping publishers sell and advertisers buy suitable ad inventory for their ads.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Monetize More

APRIL 13, 2023

Yield risk: With the traditional programmatic waterfall model, the publisher ad server picked partners to serve impressions based on their average historical yield. However, this variable is known to be a bad predictor of what an ad impression is worth. It is also a form of dynamic allocation for third-party ad networks.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Smart-Hub

MARCH 8, 2022

Its waterfall mechanism defines what buyers bid on impression first (ad networks, direct advertisers, etc). In order to start with Prebid Server, publishers normally need to get the server first so that it could host the auctions (ad servers could be bought, rented, or obtained in partner relationships).

Header Bidding 52

Header Bidding Impressions Ad Tech Ad Ops 52

Monetize More

NOVEMBER 24, 2022

Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. Web interstitials or full-page web ads. Running into costly errors with mobile ad ops? 7) Check your ads for aesthetics.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59