Smart-Hub

JULY 6, 2021

Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. To tackle this issue, many enterprises are outsourcing Ad Ops services. So, in this article, we are going to talk about outsourced Ad Ops, what they do, and when is the right time to attract them to your team.

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Ad Monsters

MAY 22, 2024

Her initial foray into ad operations began with an internship at a small ad network, where she quickly ascended to a leadership role by embracing challenges and expanding her knowledge. This hands-on experience and mentorship solidified her expertise in ad operations and shaped her professional ethos.

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Ad Monsters

MARCH 27, 2024

Experts expect the financial repercussions for individual publishers and ad tech firms will be insignificant. For example, Origin’s executives noted that although initial figures suggested a $15 million increase in ad revenue on Friday, it likely only amounts to around $600 at the accurate CPMs. .”

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AdPushup

JUNE 30, 2024

Here’s a list of leading push notification ad network that will help you reach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market.

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AdPushup

JULY 8, 2022

No demand source relies entirely on a metric-based benchmark to evaluate publisher’s ad inventory for sale on its platform. In a previous post, we talked to publishers about keeping both eyes peeled while shortlisting technology partners to sell inventory with. That being said, there are two sides to every coin.

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AdPushup

JUNE 16, 2023

Here’s a list of leading push notification ad network that will help you outreach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market.

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AdPushup

JUNE 16, 2023

Here’s a list of leading push notification ad networks that will help you outreach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market.

Ad network 52

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Ad Monsters

OCTOBER 2, 2024

In addition, the auction enables publishers to present their ad inventory to several SSPs, ad networks, and exchanges simultaneously before involving the ad server. Manage the setup Bids collection Ads creative placement Popular wrappers like Prebid.js Publishers get the best rates for their ad slots.

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AdPushup

JULY 15, 2024

Looking for Indian ad networks that serve quality ads? Here, we have top 12 ad networks based in India that can help you monetize your traffic efficiently.

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AdPushup

DECEMBER 19, 2024

This article will attempt to give you a clearer picture of the components of Ad Network vs Ad Exchange and how they are different from each other.

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AdPushup

NOVEMBER 7, 2024

Explore the list of 11 Best ad networks for small publishers thoroughly researched to perfectly with their revenue goals and audience. So, you’ve got a website or a blog that is building traffic, and now you are wondering, how can you make the most out of it? Being a small publisher in the big, wide [.]

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Ad Monsters

JULY 26, 2024

In this lively session , Meron spills the beans on her career journey and the challenges of the ad tech ecosystem. Tune in to gain invaluable perspectives on the intersection of ad tech and journalism. Her mission is clear: to combat the bloated ad tech ecosystem and ensure the news survives and thrives.

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AdPushup

FEBRUARY 2, 2023

This article will attempt to give you a clearer picture of the components of Ad Exchange and Ad Network and how they are different from each other.

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AdPushup

JULY 17, 2024

Discover explosive video ad growth with our list of 21 HIGH-IMPACT video ad networks! Video ads are one of the most engaging ad formats, offering publishers a powerful tool to boost income. Maximize revenue & secure your future in video monetization. Get started today!

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AdPushup

JULY 17, 2024

Discover explosive video ad growth with our list of 21 HIGH-IMPACT video ad networks! Video ads are one of the most engaging ad formats, offering publishers a powerful tool to boost income. Maximize revenue & secure your future in video monetization. Get started today!

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AdPushup

MAY 3, 2023

Getting it right in terms of monetization is not just about generating traffic – it’s about choosing the highest paying ad network. While publishers are facing economic downturn challenges today, there are also more monetization opportunities than ever in 2023.

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Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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Monetize More

JANUARY 18, 2023

Next, a new group within the advertising ecosystem emerged and called themselves Ad Networks. What this group did was categorize a publisher’s unsold ad inventory making it easy for media planners to consume, access and include it within their media campaigns. This video explains it in a similar manner.

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Brid.tv

FEBRUARY 23, 2023

Easy to Implement To get started with AVOD all you need is some general knowledge of ad ops and a quality ad network. You Might Also Like: 20 Best Mobile Ad Networks for Publishers and App Developers Great for Beginner Publishers Chances are users won’t be willing to pay subscription fees to unheard-of publishers.

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AdPushup

OCTOBER 16, 2022

As we move further ahead in the digital revolution, the population’s interests and, along with it, the market behaviour keep evolving. It has been viewed that the average social media user is bound to spend a hundred minutes daily watching videos. And accordingly, 93% of the brands who keep trying to grasp the attention of [.].

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Brid.tv

APRIL 17, 2024

Disadvantages of Programmatic Direct Although programmatic direct is a great opportunity to boost ad revenue, some publishers may face the following issues: Requires additional workforce — Managing direct deals can be quite a handful — negotiations and setting up individual agreements with advertisers, trafficking, invoicing, etc.

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Brid.tv

FEBRUARY 22, 2024

Easy to Implement To get started with AVOD, all you need is some general knowledge of ad ops and a quality video ad network. This can be done by setting different prices for different ad formats and placements (with a focus on the ones in demand). You’ll have to find or create a professional ad ops team.

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MediaFuse

NOVEMBER 14, 2016

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. Therefore, when identifying performance, a savvy programmatic ops team will need to identify over/under achievers in the ad tech stack. Frequency Capping.

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Brid.tv

JULY 9, 2023

Yahoo Ad Tech Yahoo Ad Tech Key Features: 5. An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. Google ADX Google ADX remains one of the largest ad exchanges in the current market.

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Brid.tv

MARCH 28, 2023

. · Premium Google ADX Demand · Omnichannel Monetization · Rich Selection of Video Ad Formats · Real-Time Performance Tracking · Automated Reporting Start Monetizing How Does Programmatic Direct Work? Simply set up, track, and optimize your header bidding stack through our CMS or let our dedicated ad ops team do it for you with Managed Ads.

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Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. The Display Lumascape is also known as the Luma Landscape.

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AdPushup

JUNE 17, 2024

Mobile ad mediation platforms offer a solution by enabling app developers to manage and optimize their ad inventory with ease, allowing them to select the best-performing ad network for each ad impression. As an app developer, maximizing your ad revenue requires managing a complex landscape of ad networks.

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Smart-Hub

MARCH 8, 2022

The client-side and especially the server-side solutions of Prebid came to the ad tech scene with a big success since they enabled efficient header-bidding auctions. Its waterfall mechanism defines what buyers bid on impression first (ad networks, direct advertisers, etc). To wrap it up.

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Monetize More

FEBRUARY 8, 2023

However, open-market ad spending should be one of the pieces to your website’s ad monetization pie. Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie.

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AdPushup

JANUARY 6, 2025

This article will attempt to give you a clearer picture of the components of Ad Network vs Ad Exchange and how they are different from each other.

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AdPushup

SEPTEMBER 8, 2024

An ad server is advertising software hosted on a server, used by publishers and ad networks to facilitate and manage ads. Check out our list of the top Ad Servers for publishers.

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Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. The platform prides itself on its brand-safe ad marketplace and rich ad network integration options.

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Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

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AdPushup

MARCH 23, 2023

Mobile ad mediation platforms offer a solution by enabling app developers to manage and optimize their ad inventory with ease, allowing them to select the best-performing ad network for each ad impression.

Mobile Ads 52

Mobile Ads Ad Inventory Ad network Impressions 52

AdPushup

AUGUST 9, 2022

But first, you must choose an ad server; in the beginning, the majority of tiny publishers got by with either integrating AdSense or signing up for an ad network. But in order to really advance your ad income [.].

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Brid.tv

JUNE 21, 2023

This file supports the following three types of supplier relationships: Domain owners who sell inventory on ad exchanges. Ad networks and ad agencies that sell inventory programmatically. You Might Also Like: What Is an Ad Exchange and How Does It Work Ads.txt Example An ads.txt file is not easy on the eyes.

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Brid.tv

JUNE 21, 2023

This file supports the following three types of supplier relationships: Domain owners who sell inventory on ad exchanges. Ad networks and ad agencies that sell inventory programmatically. You Might Also Like: What Is an Ad Exchange and How Does It Work Ads.txt Example An ads.txt file is not easy on the eyes.

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