Ad Monsters

JANUARY 3, 2024

Malvertising and malware are upending digital advertising, with the FBI warning consumers to install ad blockers, and the New York Times telling its readers that “if it’s advertised, you probably shouldn’t buy it.” I would rather serve a house ad, or no ads than serve a bad ad.” billion worldwide. Indirect Monetization.

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Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

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Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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Monetize More

JANUARY 18, 2023

The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns.

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Monetize More

JULY 19, 2022

However, as it’s not a cut and dry solution there are some issues faced by publishers, especially when publishers decide to scale and increase their ad stack. As more ad networks/bidders get added to their auction, the page load and site latency increase which harms the reader experience.

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Brid.tv

FEBRUARY 23, 2023

Easy to Implement To get started with AVOD all you need is some general knowledge of ad ops and a quality ad network. You Might Also Like: 20 Best Mobile Ad Networks for Publishers and App Developers Great for Beginner Publishers Chances are users won’t be willing to pay subscription fees to unheard-of publishers.

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InMobi

OCTOBER 9, 2018

An ad network is the bridge between the two sides. An ad network connects advertisers and their partners with publishers and their partners, ensuring that lots of brands can reach their target audience across lots of apps, and that apps have lots of advertisers clamoring to reach their users.

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Brid.tv

FEBRUARY 22, 2024

Easy to Implement To get started with AVOD, all you need is some general knowledge of ad ops and a quality video ad network. So for beginner publishers with a small or no established audience, I recommend AVOD. It is a great way to attract new users as you’ll be offering free content for just viewing an ad or two.

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Ad Monsters

FEBRUARY 14, 2025

SSP curation is being touted as the next big solution for publishers and advertisersbut is it just the old ad network model in a shiny new wrapper? SSP Curation risks rehashing the inefficiencies of the old ad network modelwith even more significant consequences for both publishers and advertisers. Heres whats at stake.

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Brid.tv

APRIL 17, 2024

Better Ad Inventory Control Publishers have more control over which advertisers have access and priority over their inventory. With greater control over their inventory, publishers can serve ads relevant to their users or content. and served to their target audience. This makes it easier to spot bot traffic and avoid ad fraud.

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Brid.tv

NOVEMBER 29, 2022

However, a major drawback of TVOD is that it lacks the ability to build a relationship between a publisher and their audience, as a user may only purchase a piece of content once, and then never come back. This monetization method is bound to attract a larger audience that wouldn’t be too eager to pay for access.

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Monetize More

JUNE 8, 2023

AdSense ad code – Once you’ve signed up for an account, you need to add the AdSense ad code to your website. It will delay your acceptance into the AdSense ad network if you forget to do it. Other reasons – Google is not 100% clear about the processes they follow to accept new publishers into their ad network.

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Brid.tv

MARCH 28, 2023

. · Premium Google ADX Demand · Omnichannel Monetization · Rich Selection of Video Ad Formats · Real-Time Performance Tracking · Automated Reporting Start Monetizing How Does Programmatic Direct Work? The advertiser, a florist’s shop, wants to reach a target audience of people interested in gardening.

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Monetize More

JANUARY 12, 2023

This can make it more difficult for advertisers to reach their target audience, which can lead to unfilled impressions as there may be a lack of interest from advertisers in buying ad space on the website. Without violating Google policies, our technology will enable AdSense to run as a fallback in your ad stack.

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Ad Monsters

JULY 26, 2024

She cited instances where crucial articles were blocked from receiving ads, limiting their reach and impact. To explain further, she highlighted how ad networks often penalize articles covering the elections. “Why She sees it as a way to innovate and improve the relationship between publishers, advertisers, and audiences.

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Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. InMobi’s platform comes with real-time ad analytics with advanced audience filtering options (e.g.,

Header Bidding 52

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Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

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Brid.tv

MARCH 23, 2023

Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website. On the other hand, If they have a lot of textual content (blog, articles), they should incorporate native ads that seamlessly blend with their web page content. Monetize with pre-, mid-, and post-roll instream video ad formats.

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Brid.tv

JULY 9, 2023

An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. These are video ad networks that act as intermediaries between OTT publishers and advertisers , helping publishers sell and advertisers buy suitable ad inventory for their ads.

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Monetize More

DECEMBER 28, 2022

Ad agencies face the same challenges that agency trading desks face, however, agency trading desks have begun offering a variety of supplementary products in order to maintain their relevance among their audience segments. ATDs exist independently or as subsidiaries to larger ad agencies like Publicis Groupe, Dentsu, etc.

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Monetize More

FEBRUARY 8, 2023

When a visitor lands across a page on your website, our ad code takes care of everything to make sure the highest paying ads are shown all the time. With MonetizeMore, Future You will be having access to the top ad networks all in one single platform. This is how we are able to amplify user experience and ad yield.

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Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

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Automatad Inc.

JANUARY 23, 2023

The digital advertising industry is no exception to this trend, as advertisers and publishers want to reach their targeted audiences quickly and efficiently. This means that each ad network or supply-side platform (SSP) will need to be integrated directly into the publisher’s website through its own JavaScript code.

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Monetize More

NOVEMBER 24, 2022

Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. Web interstitials or full-page web ads. Running into costly errors with mobile ad ops? 7) Check your ads for aesthetics. Too generic.

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Ad Ops Hero

MARCH 25, 2023

The second biggest difference between display and programmatic is the ability to buy ads across platforms. Display ads are more commonly referred to when placing ads within one specific ad network, such as the Google Display Network. Your target audience. Bidding strategy. Creative and assets.

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Brid.tv

FEBRUARY 29, 2024

It’s a win-win for both sides, publishers get engaging user-relevant content that won’t disrupt their user’s viewing experience, while advertisers get to promote their brand in front of large audiences. As a result, publishers can generate higher ad yield i.e., sell their inventory for premium prices.

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Monetize More

APRIL 13, 2023

It is also a form of dynamic allocation for third-party ad networks. Header Bidding explained] The average website page includes a few elements and different locations where ads can be placed such as the sidebar, footer, etc. This means the potential for accessing more audiences and with that reaching their campaign goals exist.

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Ad Monsters

NOVEMBER 4, 2024

As Scott Messer, industry veteran and vocal supporter of Deal Curation as a Service (“DCaaS,” an acronym he coined), told ExchangeWire earlier this year, Curation Houses “feel like ad networks of yore, but are retooled on modern supply technology…” I fully understand and appreciate the hype.

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