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Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile adnetworks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. Choosing a network, however, is a whole different story.
Today, the digital advertising market is no longer just about giving in orders to agencies or using advertising banners — it’s much more complex! Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. To tackle this issue, many enterprises are outsourcing AdOps services.
Adnetworks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), adnetworks still remain a key element of programmatic advertising.
Digital Ad Operations (also known as ad operations, adops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. AdOps is responsible to set up and optimize the ad campaigns by following the various checks and policies.
As a result, more and more publishers are looking toward video adnetworks as their main ad providers. So to help, we decided to single out some of the best video adnetworks out there for publishers. Table of Contents [ hide ] What Is a Video AdNetwork? What to Look for in a Video AdNetwork?
This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Web interstitials or full-page web ads. Plus optimizations tips.
Joining a mobile adnetwork or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. Supported Ad Formats Minimum Traffic BannerAds Interstitial Ads Rewarded Ads Native Ads N/A.
Easy to Implement To get started with AVOD all you need is some general knowledge of adops and a quality adnetwork. You Might Also Like: 20 Best Mobile AdNetworks for Publishers and App Developers Great for Beginner Publishers Chances are users won’t be willing to pay subscription fees to unheard-of publishers.
An adnetwork is the bridge between the two sides. An adnetwork connects advertisers and their partners with publishers and their partners, ensuring that lots of brands can reach their target audience across lots of apps, and that apps have lots of advertisers clamoring to reach their users.
Advertisers get insight into their ad viewability — whether their ads are visible, i.e., displayed in a suitable environment (before-the-fold, above-the-fold, video, banner, etc.) On the other hand, publishers gain access to detailed reporting metrics ( ad analytics ). and served to their target audience.
Regardless of which monetization method you choose, you will need some sort of software solution to allow you to process transactions or serve ads. For example, if you’re planning to serve video ads , you will have to either join a video adnetwork or sign up for an online video platform that will take care of the process for you.
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