Clearcode

MARCH 21, 2023

Ad networks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), ad networks still remain a key element of programmatic advertising.

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Ad Monsters

JANUARY 3, 2024

What about bad ads, are they tarnishing consumers’ perceptions about your media properties? Director of Ad Operations and Analytics, Major League Fishing, also said his company changed who they work with as a result of bad ads. I would rather serve a house ad, or no ads than serve a bad ad.”

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Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

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Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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AdPushup

OCTOBER 16, 2022

It has been viewed that the average social media user is bound to spend a hundred minutes daily watching videos. As we move further ahead in the digital revolution, the population’s interests and, along with it, the market behaviour keep evolving. And accordingly, 93% of the brands who keep trying to grasp the attention of [.].

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Monetize More

JANUARY 18, 2023

It was the job of media planners to create media plans to target the right audiences and subsequently to communicate with the publishers that had access to those audiences. Next, a new group within the advertising ecosystem emerged and called themselves Ad Networks. This video explains it in a similar manner.

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Ad Monsters

JULY 26, 2024

Her journey to this role is steeped in her passion for news and media, representing a chance to make meaningful changes in an industry she loves. To explain further, she highlighted how ad networks often penalize articles covering the elections. “Why Why would you avoid reaching them when they’re most engaged?”

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Monetize More

JUNE 8, 2023

AdSense ad code – Once you’ve signed up for an account, you need to add the AdSense ad code to your website. It will delay your acceptance into the AdSense ad network if you forget to do it. Other reasons – Google is not 100% clear about the processes they follow to accept new publishers into their ad network.

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Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. Now you need to monetize it. Marketplace. AdColony (Digital Turbine Company). The company serves over 1.4

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Monetize More

DECEMBER 28, 2022

Although most people know what an agency is, an agency is a company that creates, places, and buys media on behalf of the Marketer. With the increasing demand for branded content that has the potential to go viral any day, publishers are able to tweak their offerings & triple their ad revenue. Data Management Platforms (DMP).

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Ad Ops Hero

JANUARY 25, 2021

Third party ad servers are also enables to the publishers to manage their ad campaigns and optimize effectively along with hosting the ads in it. The Third party ad server’s core customers are the publishers, media agencies and advertisers. Third Party Ad Server for Advertisers.

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Ad Ops Hero

JANUARY 25, 2021

That’s where the ad network came in to help the publishers. Ad network is a company that provides technology platform and serve as an intermediate between publishers and advertisers. Since, increased ad network in the market, the new ad technology platform introduced which is Network Optimizers.

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Brid.tv

JULY 9, 2023

An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. These are video ad networks that act as intermediaries between OTT publishers and advertisers , helping publishers sell and advertisers buy suitable ad inventory for their ads.

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Monetize More

NOVEMBER 24, 2022

These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. Web interstitials or full-page web ads.

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Smart-Hub

MARCH 8, 2022

Its waterfall mechanism defines what buyers bid on impression first (ad networks, direct advertisers, etc). Thus, the impression becomes available for everyone to bid on at the same time, which creates a favorable and fair media trading environment. The thing is, in the waterfall the bidding is happening in turns or one by one.

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Brid.tv

NOVEMBER 29, 2022

Regardless of which monetization method you choose, you will need some sort of software solution to allow you to process transactions or serve ads. For example, if you’re planning to serve video ads , you will have to either join a video ad network or sign up for an online video platform that will take care of the process for you.

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Monetize More

NOVEMBER 22, 2022

short for Authorized Digital Sellers is a file that is referenced by programmatic buyers to know which inventory sources are legit ad inventory sellers. It is used by publishers to whitelist ad networks, DSPs, and other intermediaries involved in real-time bidding. Ad networks that sell as programmatic partners.

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Brid.tv

JUNE 21, 2023

This file supports the following three types of supplier relationships: Domain owners who sell inventory on ad exchanges. Ad networks and ad agencies that sell inventory programmatically. You Might Also Like: What Is an Ad Exchange and How Does It Work Ads.txt Example An ads.txt file is not easy on the eyes.

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Brid.tv

JUNE 21, 2023

This file supports the following three types of supplier relationships: Domain owners who sell inventory on ad exchanges. Ad networks and ad agencies that sell inventory programmatically. You Might Also Like: What Is an Ad Exchange and How Does It Work Ads.txt Example An ads.txt file is not easy on the eyes.

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Brid.tv

FEBRUARY 29, 2024

Use Native Ads Native ads integrate seamlessly with a publisher’s website content , making them far less intrusive for end users. This is especially true for native video ads, which many large media companies and publishers use to monetize their sites. If you’re interested, TargetVideo also offers video header bidding.

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Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. Programmatic advertising, on the other hand, takes display media to the next level.

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AdPushup

OCTOBER 20, 2022

PPC marketing lets you place paid ads on search engines and social media. Your ads will pop up based on a potential customer’s search activity. Pay Per Click advertising is a key component of online advertising.

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Monetize More

APRIL 13, 2023

It is also a form of dynamic allocation for third-party ad networks. Header Bidding explained] The average website page includes a few elements and different locations where ads can be placed such as the sidebar, footer, etc. does require expert ad networks to install and run. What are header bidding wrappers?

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Ad Monsters

NOVEMBER 4, 2024

Raptive’s Ryan Maynard dives into the unspoken downsides of sell-side curation, from inefficiencies in SPO to eroding working media dollars. Higher Fees (Lower Working Media) SSPs typically charge publishers higher fees for access to curated marketplace deals and they want to charge more. That’s a 56% surcharge.

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