Martech

SEPTEMBER 17, 2024

Google, round 2: Government targets digital ad business It’s also possible the trial will result in no changes and Google will be free to continue operating as it wants. 9) DOJ laid out their accusations as follows: Google controls the advertiser ad network. Google dominates the publisher ad server.

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MobileAds

JANUARY 24, 2021

What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server. How do ad servers work?

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Ad Monsters

OCTOBER 2, 2024

In addition, the auction enables publishers to present their ad inventory to several SSPs, ad networks, and exchanges simultaneously before involving the ad server. Post-bid Phase : The winning bid is sent to the ad server. Ad Exchanges & Ad Networks aggregate demand and connect to supply.

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Paleo AdTech

DECEMBER 10, 2023

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. In 2006, Dave joined the team as SVP/GM at BlueLithium, a high-flying ad network. ”

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Paleo AdTech

JANUARY 25, 2022

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Mango, the tropically-named motherboard for FocaLink’s proto-ad server. ”

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Ad Monsters

MARCH 27, 2024

A spokesperson for the SSP said that the anomaly occurred at one of its US data centers, causing publisher ad servers to receive abnormally high CPMs on a limited number of impressions. This slight anomaly proved as Business Insider pointed out, “a 40-second server malfunction at just one vendor could cause a large ripple effect.”

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Paleo AdTech

OCTOBER 6, 2022

In fervid, microscopic early web — around 1995 and 1996 — Jay found a greenfield, with “zero ads” and no real competition, but that changed. DoubleClick entered as a competing ad network that first year, followed by 24/7 and Real Media and Flycast , and others.

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Martech

OCTOBER 22, 2021

They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”.

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Digiday

SEPTEMBER 19, 2024

The appetite of Google’s critics has been wetted as multiple disclosures would (seemingly) support the notion that at a corporate level, Alphabet-owned Google has been operating a trifecta of overlapping monopolies: ad exchanges (supported by its ad server), ad networks, and search.

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Clearcode

MARCH 21, 2023

Ad networks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), ad networks still remain a key element of programmatic advertising.

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Monetize More

OCTOBER 18, 2022

With video, you can tap into an additional source of income, more advertiser demand, and provide users with ads in a format they engage with. Let’s take a look at some of the best video ad networks for 2022. Best Video Ad Formats Publishers need to try out ASAP! Best video ad networks for 2022.

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Paleo AdTech

SEPTEMBER 3, 2024

Daily frustration led to innovation, years later: “The concept of Right Media came out of DoubleClick’s unwillingness to invest in an ad server and a media business that was focused on meeting direct-response goals,” Ramsey says. ” Meaning: the ad server (called Manage) optimized inventory against a set price.

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Paleo AdTech

DECEMBER 10, 2023

In fervid, microscopic early web — around 1995 and 1996 — Jay found a greenfield, with “zero ads” and no real competition, but that changed. DoubleClick entered as a competing ad network that first year, followed by 24/7 and Real Media and Flycast , and others.

Ad network 52

Ad network Cookies Ad Server Media 52

Martech

OCTOBER 25, 2021

They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”.

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Martech

SEPTEMBER 6, 2024

The Justice Department alleges that Google controls 91% of the market for ad servers, where publishers offer ad space, more than 85% of the market for ad networks, which advertisers use to place ads, and over half of the market for ad exchanges.

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Monetize More

MARCH 6, 2023

They might appear blank spaces on the page where the ad should be displayed. Error Message Ads : These ads display an error message instead of the actual ad content. The error message could be ‘ Ad not found ‘ or ‘ Ad server unavailable.’

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Paleo AdTech

NOVEMBER 3, 2022

Larry Braitman was co-founder of Flycast, a dot-com-era digital ad network known for its direct-response focus, lower entry costs for advertisers and publishers, relative ease of use and optimization, and explicit embrace of what the Wall Street Journal called remnant (or unsold) inventory. AdReporter — measurement tool.

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Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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Admixer

SEPTEMBER 11, 2020

The post What Is an Ad Network? However, they soon acknowledged that the existing model couldn’t scale, and a lot of inventory remained unsold. Moreover, advancement in data collection and management made digital […]. Past, Present, and Future appeared first on Admixer.Blog.

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Monetize More

JULY 19, 2022

This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory.

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AdvertiseMint

NOVEMBER 7, 2023

Defining Ad Network? An ad network is a technology platform that serves as an intermediary between publishers and advertisers. Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers?

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Brid.tv

NOVEMBER 4, 2022

So when a user plays a video, the player sends an ad request. Then, several ad exchanges , ad networks, and SSPs place their bids for that impression simultaneously. The demand source that offers the highest amount wins the auction and serves a video ad. The HTML player serves the video ad to the user.

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Ad Monsters

FEBRUARY 16, 2023

Header bidding allows publishers to offer their ad inventory to multiple SSPs (Supply-Side Platforms), ad networks, and ad exchanges to bid before sending the bid call to the ad server. Once the bids are received, they are sent to the ad server for the second auction round.

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Ad Monsters

AUGUST 22, 2022

This, in return, increases the number of ad impressions and boosts the publisher’s ad revenue. How Does Ad Refresh Work? Ad refresh works through predefined triggers or publisher declarations. A time-based refresh calls the ad server to load new ads at a set time interval. Time-Based Refresh: .

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Monetize More

JULY 8, 2022

This approach, however, makes the process not competitive enough since only one ad network is allowed to buy an impression at a time. A first-ranked ad network has the main call on responding to a request over other ad networks. Setting up the main ad server and Prebid server.

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Brid.tv

AUGUST 19, 2022

How Much Do Video Ads Cost? How to Get Video Ads on Your Website 1. Decide Which Ad Format You Want to Use Instream Video Ads Outstream Video Ads 2. Join a Reliable Video Ad Network (Or Several) What if You Have a Direct Deal? Find a Video Player With Extensive Ad Support 4. Learn More.

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Monetize More

JUNE 15, 2023

With Header Bidding allowing multiple demand sources to bid in real-time for the same inventory, publishers can expect higher ad revenues and better monetization efficiency. However, if you’re not part of Google Ad Exchange, you don’t have access to this ad network’s massive demand pool.

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Monetize More

NOVEMBER 20, 2022

AdSense is an ad network that connects publishers and advertisers. Publishers connect their websites to the ad network, thereby allowing advertisers to bid for displaying their ads on those websites. Google is very particular about who they allow into their ad network. Auto ads (on versus off).

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Ad Monsters

MAY 22, 2024

Her initial foray into ad operations began with an internship at a small ad network, where she quickly ascended to a leadership role by embracing challenges and expanding her knowledge. This hands-on experience and mentorship solidified her expertise in ad operations and shaped her professional ethos. .”

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Clearcode

AUGUST 4, 2022

Self-serve ad platforms can also be used to run campaigns directly on a publisher’s digital properties (e.g. website), typically via an ad server. . Self-serve ad platforms can also be used to run campaigns directly on a publisher’s digital properties (e.g. website and video-streaming service), typically via an ad server.

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MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

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InMobi

AUGUST 15, 2018

In particular, what if you need multiple server side and client side ad network SDKs to meet your revenue targets, ensure each ad request is successfully completed and have consistently high ad fill rates? To address this increasingly common scenario, many app publishers turn to ad network mediation.

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Monetize More

NOVEMBER 25, 2022

This article breaks down how ad blockers work and few good alternatives that can help combat ad blockers. How Ad Blockers Work. Ad blockers work by blocking requests to ad servers. They block ads by referring to filter lists with addresses of all known ad servers and vast sequences.

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Kevel

AUGUST 25, 2022

Video ads are growing in popularity and in ad spend, and they won’t stop soon. To launch them yourself, you’ll need a capable ad server complete with transcoding functionality, flexible assets, and customizable ad units. In this article, we’ll give you tips for why and how to launch a video ad server quickly.

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Kevel

JULY 19, 2022

Video ads are growing in popularity and in ad spend, and they won’t stop soon. To launch them yourself, you’ll need a capable ad server complete with transcoding functionality, flexible assets, and customizable ad units. In this article, we’ll give you tips for why and how to launch a video ad server quickly.

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Martech Series

NOVEMBER 20, 2022

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. Other components are Ad Networks and Ad Exchanges. Viewability Tracking.

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InMobi

JUNE 5, 2018

Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder. Verification Tech Verification services add an additional layer of tech to each ad campaign.

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