AdPushup

AUGUST 9, 2022

But first, you must choose an ad server; in the beginning, the majority of tiny publishers got by with either integrating AdSense or signing up for an ad network. But in order to really advance your ad income [.].

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Ad Monsters

OCTOBER 2, 2024

In addition, the auction enables publishers to present their ad inventory to several SSPs, ad networks, and exchanges simultaneously before involving the ad server. Post-bid Phase : The winning bid is sent to the ad server. Ad Exchanges & Ad Networks aggregate demand and connect to supply.

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Paleo AdTech

DECEMBER 10, 2023

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. In 2006, Dave joined the team as SVP/GM at BlueLithium, a high-flying ad network. ”

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Paleo AdTech

JANUARY 25, 2022

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Mango, the tropically-named motherboard for FocaLink’s proto-ad server. ”

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Ad Monsters

MAY 22, 2024

Her initial foray into ad operations began with an internship at a small ad network, where she quickly ascended to a leadership role by embracing challenges and expanding her knowledge. This hands-on experience and mentorship solidified her expertise in ad operations and shaped her professional ethos.

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Ad Monsters

AUGUST 22, 2022

The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) to help publishers optimize their ad revenue. One such solution is ad refresh, which is considered advantageous by a lot of publishers yet there is some skepticism around using it due to its controversial nature. Summing Up.

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Paleo AdTech

NOVEMBER 3, 2022

Larry Braitman was co-founder of Flycast, a dot-com-era digital ad network known for its direct-response focus, lower entry costs for advertisers and publishers, relative ease of use and optimization, and explicit embrace of what the Wall Street Journal called remnant (or unsold) inventory. None of these companies is in ad tech.

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Martech

OCTOBER 25, 2021

They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”.

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Brid.tv

NOVEMBER 4, 2022

With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. So when a user plays a video, the player sends an ad request. There are two types of header bidding — client-side and server-side.

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Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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Monetize More

JUNE 15, 2023

With Header Bidding allowing multiple demand sources to bid in real-time for the same inventory, publishers can expect higher ad revenues and better monetization efficiency. However, if you’re not part of Google Ad Exchange, you don’t have access to this ad network’s massive demand pool.

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Exchange Wire

SEPTEMBER 20, 2024

The ‘trial of the century’ for ad tech is underway. We’ll be wrapping up the events from the courtroom every Friday until the trial ends. In the second week of the USA v Google antitrust trial, significant developments shed further light [.] The post Google v USA: Week Two Court Report appeared first on ExchangeWire.com.

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TechCrunch Ads

JULY 12, 2022

The Trade Desk develops advertising automation tools and manages an ad network that couples online publishers with brands. Automation allows Disney to sell more ads at scale and accelerates the company’s goal to target more of its overall pool of first-party data. Netflix is also in talks with ad tech businesses.

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Monetize More

NOVEMBER 25, 2022

This article breaks down how ad blockers work and few good alternatives that can help combat ad blockers. How Ad Blockers Work. Ad blockers work by blocking requests to ad servers. They block ads by referring to filter lists with addresses of all known ad servers and vast sequences.

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Ad Monsters

JANUARY 3, 2023

It aims to improve the web page experience for users by enabling publishers to create faster web pages and ads that are consistently fast and high performing across devices. billion AMP pages have been created by leading Ad Tech and CMS providers. Server Side Header Bidding in AMP. Since its launch, over 1.5

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MediaFuse

NOVEMBER 14, 2016

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. Ad serving technology has not yet caught up to the growing demands of the marketplace. Step 2: Ad Server Analysis. Ad server CPM/Rate. Ad server weight.

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InMobi

JUNE 5, 2018

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers. Trading Desks These are specialized media buying groups that most commonly work for (or within) an ad agency.

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Brid.tv

AUGUST 23, 2022

What to Look for in an OTT Advertising Platform Targeting Options Ad Analytics Yield Optimization Tools Video Platform Features 10 Best OTT Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 5. You may know them as video ad networks. Google ADX 2. Marketplace 3. PubMatic 4.

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Paleo AdTech

DECEMBER 10, 2023

NYC-based Nancy started as an artist and environmentalist and landed at a family-owned ad network called AdVenture Network, an early proponent of open plan office space for sellers. It was a public company and resembled DoubleClick, with an ad server called AdMonitor, and both premium and secondary ad networks.

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Paleo AdTech

FEBRUARY 15, 2022

NYC-based Nancy started as an artist and environmentalist and landed at a family-owned ad network called AdVenture Network, an early proponent of open plan office space for sellers. It was a public company and resembled DoubleClick, with an ad server called AdMonitor, and both premium and secondary ad networks.

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Kevel

AUGUST 25, 2022

Video ads are growing in popularity and in ad spend, and they won’t stop soon. To launch them yourself, you’ll need a capable ad server complete with transcoding functionality, flexible assets, and customizable ad units. In this article, we’ll give you tips for why and how to launch a video ad server quickly.

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Kevel

JULY 19, 2022

Video ads are growing in popularity and in ad spend, and they won’t stop soon. To launch them yourself, you’ll need a capable ad server complete with transcoding functionality, flexible assets, and customizable ad units. In this article, we’ll give you tips for why and how to launch a video ad server quickly.

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Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. Display Lumascape’s components are as follows: Ad Agencies.

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Paleo AdTech

DECEMBER 10, 2023

He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform.

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Paleo AdTech

DECEMBER 10, 2023

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Thus did he sort of “fall into” ad tech. Andrew was VP of Strategy at Casale Media from 2001-15.

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Paleo AdTech

MARCH 8, 2022

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Thus did he sort of “fall into” ad tech. Andrew was VP of Strategy at Casale Media from 2001-15.

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Smart-Hub

JULY 29, 2024

Get a Consultation For Free Contact us W hat is an Ad Server ? First and foremost, let’s clarify the meaning of an ad server. It is a system responsible for managing, delivering, and optimizing digital ads across paid channels like websites or mobile apps. W hat is Ad Serving ? How does ad serving work?

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MediaFuse

DECEMBER 15, 2016

We always recommend that our publishers find a way to leverage ConvertMedia’s technology into their ad tech stack. The days of publisher’s inundating their site with ads and leveraging a slew of “low-fill” ad networks are coming to an end. We have been working with ConvertMedia for about a year and a half.

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Paleo AdTech

DECEMBER 10, 2023

Larry Braitman was co-founder of Flycast, a dot-com-era digital ad network known for its direct-response focus, lower entry costs for advertisers and publishers, relative ease of use and optimization, and explicit embrace of what the Wall Street Journal called remnant (or unsold) inventory. None of these companies is in ad tech.

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Automatad Inc.

MAY 9, 2023

Video Ad Networks: A key function of video ad networks is to bring video demand for the publisher’s video ad inventories. They can also help set up ad campaigns, optimize video ads, and more. Find the list of best video ad networks here. How Does Video Advertising Work?

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Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. The ad exchange is a popular programmatic medium in ad tech.

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Paleo AdTech

DECEMBER 10, 2023

Years later, he joined Andrew Shue (Melrose Place, soccer star) and others in co-founding CafeMom, an early and successful example of a social network-content site. Today he is Chief Strategy Officer for CafeMedia , a company based largely on the acquisition of AdThrive in 2018.

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Paleo AdTech

FEBRUARY 15, 2021

What is Paleo Ad Tech? It’s quite simple, really: a passion project by a couple of people who work at a big software company and come from the world of ad agencies, creatives and dreamers. and ad networks and the birth of RTB and so on. and ad networks and the birth of RTB and so on.

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Paleo AdTech

DECEMBER 10, 2023

Real Media was an ad server that competed with NetGravity (acquired by the mighty DoubleClick ), and it was an intrepid survivor of the crash of 2001, picked up by 24/7 (after a rejected bid by DoubleClick) for a reported $2 million. A future guest? We’ll see.

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Brid.tv

JULY 9, 2023

Yahoo Ad Tech Yahoo Ad Tech Key Features: 5. An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. Google ADX Google ADX remains one of the largest ad exchanges in the current market.

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Paleo AdTech

DECEMBER 10, 2023

“It was a feverish time in ad tech,” admits Urshel, when start-ups could “smell the money” despite raw memories of the recent dot-com bust. The original idea was simply to automate the manual process of buying and selling inventory on ad networks. At least, it sounds simple.

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Paleo AdTech

JANUARY 18, 2022

“It was a feverish time in ad tech,” admits Urshel, when start-ups could “smell the money” despite raw memories of the recent dot-com bust. The original idea was simply to automate the manual process of buying and selling inventory on ad networks. At least, it sounds simple.

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