MNTN

JANUARY 22, 2025

SSP vs Demand Side Platform A demand-side platform (DSP) is a tool that allows advertisers to buy digital ad inventory programmatically, using data-driven targeting to reach specific audiences. Precision Audience Targeting With advanced segmentation tools, SSPs enable publishers to serve ads to highly relevant audience groups.

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Paleo AdTech

DECEMBER 10, 2023

In fervid, microscopic early web — around 1995 and 1996 — Jay found a greenfield, with “zero ads” and no real competition, but that changed. DoubleClick entered as a competing ad network that first year, followed by 24/7 and Real Media and Flycast , and others.

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Martech

OCTOBER 25, 2021

An impact on a business like Facebook, which is consumed on iPhones by a huge segment of its audience, was widely predicted. They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites.

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Ad Monsters

FEBRUARY 16, 2023

This has only been further compounded by the emergence of ‘Header Bidding,’ which offers a more streamlined and efficient way for publishers to monetize their inventory and for advertisers to reach their desired audience. Once the bids are received, they are sent to the ad server for the second auction round.

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Monetize More

MARCH 6, 2023

They might appear blank spaces on the page where the ad should be displayed. Error Message Ads : These ads display an error message instead of the actual ad content. The error message could be ‘ Ad not found ‘ or ‘ Ad server unavailable.’

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Monetize More

JULY 19, 2022

This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory. Informational campaigns targeting a general audience or video ads often deliver the best results with this setup.

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Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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AdvertiseMint

NOVEMBER 7, 2023

Defining Ad Network? An ad network is a technology platform that serves as an intermediary between publishers and advertisers. Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers?

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Brid.tv

AUGUST 19, 2022

How Much Do Video Ads Cost? How to Get Video Ads on Your Website 1. Decide Which Ad Format You Want to Use Instream Video Ads Outstream Video Ads 2. Join a Reliable Video Ad Network (Or Several) What if You Have a Direct Deal? Find a Video Player With Extensive Ad Support 4. Learn More.

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Clearcode

AUGUST 4, 2022

Self-serve ad platforms can also be used to run campaigns directly on a publisher’s digital properties (e.g. website), typically via an ad server. . Self-serve ad platforms can also be used to run campaigns directly on a publisher’s digital properties (e.g. website and video-streaming service), typically via an ad server.

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Monetize More

JUNE 15, 2023

With Header Bidding allowing multiple demand sources to bid in real-time for the same inventory, publishers can expect higher ad revenues and better monetization efficiency. However, if you’re not part of Google Ad Exchange, you don’t have access to this ad network’s massive demand pool.

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Martech Series

NOVEMBER 20, 2022

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. Other components are Ad Networks and Ad Exchanges. Viewability Tracking.

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TechCrunch Ads

JULY 12, 2022

Previously, Disney kept Hulu’s ad inventory separate from its other properties, so this partnership means advertisers can not only discover more addressable inventory across Disney’s portfolio, they can also now programmatically target their audiences and potentially improve their return on investment.

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MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

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Monetize More

NOVEMBER 25, 2022

This article breaks down how ad blockers work and few good alternatives that can help combat ad blockers. How Ad Blockers Work. Ad blockers work by blocking requests to ad servers. They block ads by referring to filter lists with addresses of all known ad servers and vast sequences.

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InMobi

JUNE 5, 2018

Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder. Verification Tech Verification services add an additional layer of tech to each ad campaign.

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Brid.tv

NOVEMBER 29, 2022

However, a major drawback of TVOD is that it lacks the ability to build a relationship between a publisher and their audience, as a user may only purchase a piece of content once, and then never come back. This monetization method is bound to attract a larger audience that wouldn’t be too eager to pay for access.

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Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies.

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Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Users’ attitudes toward websites also affects publishers’ ad revenue streams — if users find adverts relevant, they will interact with them (e.g.

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Ad Ops Hero

JANUARY 25, 2021

Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies. Also, Ad Ops usually interacts with the various platforms including ad exchanges, ad networks, ad servers, SSPs, DMPs, and more.

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Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. Audience Targeting One of the key factors that make in-game advertising so effective is audience targeting capability.

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Monetize More

MARCH 10, 2023

By understanding how much revenue they’re generating for each ad impression, publishers can make informed decisions about which ads to serve and where to place them, ultimately maximizing revenue and delivering a better user experience for their audience. How can publishers increase their RPM?

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Automatad Inc.

MAY 9, 2023

These ads can be displayed on various digital platforms such as social media, YouTube, or websites. Video ads are a popular and effective way for businesses to reach their target audience visually, engagingly, and interactively. They can also help set up ad campaigns, optimize video ads, and more.

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Paleo AdTech

DECEMBER 10, 2023

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Thus did he sort of “fall into” ad tech. Andrew was VP of Strategy at Casale Media from 2001-15.

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Paleo AdTech

MARCH 8, 2022

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Thus did he sort of “fall into” ad tech. Andrew was VP of Strategy at Casale Media from 2001-15.

Media 52

Media Header Bidding Ad network Cookies 52

Brid.tv

AUGUST 23, 2022

An OTT advertising platform is a piece of software that allows OTT publishers to sell ad inventory , track ad performance, and generate video ad revenue. You may know them as video ad networks. One of the most popular OTT ad platforms is Google ADX. The better targeted an ad is, the better it will perform.

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Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Ad Servers in Display Lumascape. Ad agencies face the same challenges that agency trading desks face, however, agency trading desks have begun offering a variety of supplementary products in order to maintain their relevance among their audience segments.

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Automatad Inc.

NOVEMBER 9, 2023

Share Tweet Share Programmatic advertising is rooted in two vital demands: getting high prices for ad impressions and putting ads in front of the right audience. But in the unified auction, it performs a server-to-server auction. The ad server is mostly Google Ad Manager.

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Clearcode

AUGUST 8, 2023

AdTech companies like ad networks, DSPs, SSPs, and ad exchanges can utilize PETs such as differential privacy tokenization, homomorphic encryption, secure multi-party computation, federated learning, and pseudonymization. Each AdTech platform can leverage different PETs to enhance user privacy.

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InMobi

SEPTEMBER 19, 2018

In particular, one question we often here a lot concerns the price of in-app ads and how pricing within in-app bidding really works. When ad networks are called, how much is determined by historical average versus a real-time assessment showing the ad network willing to pay more to reach a specific audience network in their auctions?

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Brid.tv

APRIL 4, 2024

To help, in this article, I will cover the basics for choosing the most optimal ad formats for your website. Choosing the Best Ad Formats for Your Website For starters, I suggest selecting ad formats based on your website design, the content that you have on your website and your user base.

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Advendio

DECEMBER 7, 2022

In today’s hyper-competitive market, synchronized and reliable data , in addition to accessible and customizable reporting, become key components in the media business, where multiple platforms constantly interact with each other and programmatic auctions and audience data are increasingly complex and difficult to store.

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Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

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InMobi

FEBRUARY 2, 2021

Understanding the Demand Side: DSPs and ATDs A demand side platform (DSP) is an interface for marketers to buy ads programmatically. ” A data management platform (DMP) is a technology platform that collects and organizes audience data from multiple sources and allows advertisers run ads against these audiences.

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Smart-Hub

AUGUST 8, 2023

This sophisticated digital tool leverages algorithms and machine learning to automate the purchase of ad space, targeting key decision-makers within businesses through digital channels. It not only streamlines the ad buying process but also helps reach a professional audience in real-time, thereby optimizing ad performance and efficiency.

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Brid.tv

AUGUST 29, 2022

With the rise of the popularity of video content came the rise in the number of platforms offering access to movies, shows, and other video formats to audiences far and wide. These platforms connect publishers to advertisers who wish to reach wider audiences through OTT TV. So how do these platforms actually work? Targeting Options.

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Monetize More

MARCH 10, 2023

By understanding how much revenue they’re generating for each ad impression, publishers can make informed decisions about which ads to serve and where to place them, ultimately maximizing revenue and delivering a better user experience for their audience. How can publishers increase their RPM?

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