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Server Side Header Bidding & taking the hybrid approach?

Monetize More

This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory. It is best to use a hybrid model that combines server-to-server (S2S) and client-side header bidding.

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B2B Programmatic Advertising: Complete Guide for 2025

MNTN

The difference is that this all takes place through an algorithm, and B2B advertisers can purchase ad space in channels like display, mobile, Connected TV, and more. Learn More: Ad Network vs Ad Exchange: Whats the Difference ? Reach The number of unique users who see your ad at least once.

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Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem

Martech Series

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. Other components are Ad Networks and Ad Exchanges. Viewability Tracking.

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Mobile Ad Serving: The What & How of Rich Media Ad Serving for Mobile

MobileAds

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

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In-Game Advertising: How to Monetize Game Sites & Apps?

Monetize More

From attracting new players to building brand awareness, evidence suggests that in-game advertising is an essential tool in the publisher’s toolkit. In addition to attracting new players, in-game advertising can also help build brand awareness. 3) Pair up with premium ad networks that perform well on game sites.

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How Does In-App Advertising Work?

InMobi

An ad network is the bridge between the two sides. An ad network connects advertisers and their partners with publishers and their partners, ensuring that lots of brands can reach their target audience across lots of apps, and that apps have lots of advertisers clamoring to reach their users.

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AdTech Ecosystem: Everything You Need to Know

Automatad Inc.

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.