Clearcode

APRIL 21, 2023

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space. Ad revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Paleo AdTech

DECEMBER 10, 2023

The original idea was simply to automate the manual process of buying and selling inventory on ad networks. The “ ECN ” stands for Electronic Communication Network, borrowed from financial markets such as Archipelago. Urschel and Green found some success with their auction model for ad networks in the U.K.,

Ad Exchange 52

Ad Exchange Ad network Non-Profit Ad Tech 52

Paleo AdTech

JANUARY 18, 2022

The original idea was simply to automate the manual process of buying and selling inventory on ad networks. The “ ECN ” stands for Electronic Communication Network, borrowed from financial markets such as Archipelago. Urschel and Green found some success with their auction model for ad networks in the U.K.,

Ad Exchange 52

Ad Exchange Ad network Non-Profit Ad Tech 52

MNTN

JANUARY 29, 2025

” Programmatic vs Digital Advertising Digital advertising encompasses all marketing efforts that use an electronic device or the internet, including display ads, social media, and email marketing, allowing brands to connect with a broad audience online. Learn More : DSP, SSP, and Ad Exchange: Whats the Difference ?

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52