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Looking for the best mobile adnetworks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fillrates, and offer specialized features. Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites.
The adfillrate is one of those key metrics in video advertising that can make or break your revenue stats. If your fillrate isnt living up to your expectations, you may want to rethink your strategy. Table of Contents What Is an AdFillRate and How Is It Calculated What Is a Low FillRate?
Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile adnetworks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. Choosing a network, however, is a whole different story.
However, if you’re not part of Google Ad Exchange, you don’t have access to this adnetwork’s massive demand pool. This means that you won’t be able to monetize every impression as efficiently as Google’s Ad Exchange will. The result will be lower fillrates and many impressions wasted.
Adnetworks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), adnetworks still remain a key element of programmatic advertising.
This approach, however, makes the process not competitive enough since only one adnetwork is allowed to buy an impression at a time. A first-ranked adnetwork has the main call on responding to a request over other adnetworks. Setting up the main adserver and Prebid server.
In particular, what if you need multiple server side and client side adnetwork SDKs to meet your revenue targets, ensure each ad request is successfully completed and have consistently high adfillrates? To address this increasingly common scenario, many app publishers turn to adnetwork mediation.
Defining AdNetwork? An adnetwork is a technology platform that serves as an intermediary between publishers and advertisers. Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are AdNetworks Crucial for Publishers and Advertisers?
Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, adnetworks, and agencies. Improved fillrates as they sell more ad space.
This, in return, increases the number of ad impressions and boosts the publisher’s ad revenue. How Does Ad Refresh Work? Ad refresh works through predefined triggers or publisher declarations. A time-based refresh calls the adserver to load new ads at a set time interval. Time-Based Refresh: .
So when a user plays a video, the player sends an ad request. Then, several ad exchanges , adnetworks, and SSPs place their bids for that impression simultaneously. The demand source that offers the highest amount wins the auction and serves a video ad. The HTML player serves the video ad to the user.
As a result, more and more publishers are looking toward video adnetworks as their main ad providers. So to help, we decided to single out some of the best video adnetworks out there for publishers. Table of Contents [ hide ] What Is a Video AdNetwork? What to Look for in a Video AdNetwork?
A recent study showed that header bidding led to a 23% increase in fillrate and a 20% increase in average CPM. Header bidding allows publishers to offer their ad inventory to multiple SSPs (Supply-Side Platforms), adnetworks, and ad exchanges to bid before sending the bid call to the adserver.
Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. Users’ attitudes toward websites also affects publishers’ ad revenue streams — if users find adverts relevant, they will interact with them (e.g. Ad revenue.
In ad buying and selling, the different components that work with ad exchanges are the publisher, advertiser, supply-side platform (SSP), demand-side platform (DSP), and adserver. The ad exchange compares and analyzes all the bids received against your requirements, such as floor price and line items.
With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. Ad serving technology has not yet caught up to the growing demands of the marketplace. Impressions filled. Fillrate %. 2,000,000 impressions filled.
An OTT advertising platform is a piece of software that allows OTT publishers to sell ad inventory , track ad performance, and generate video ad revenue. You may know them as video adnetworks. One of the most popular OTT ad platforms is Google ADX. The better targeted an ad is, the better it will perform.
The ad load time refers to the time taken to deliver the ad to the user’s device (desktop or mobile) after initiating the ad request to the server. In real-time bidding, the ad load time spans from the ad request initiation to the adserver to the time it is served to the user.
For app publishers and developers looking to improve their ad monetization programs, there are many benefits of header bidding and only a few drawbacks. Header bidding has revolutionized how a publisher’s adserver works and overall monetization for web pages, opening up premium inventory on a publisher’s website through real-time bidding.
This means that each adnetwork or supply-side platform (SSP) will need to be integrated directly into the publisher’s website through its own JavaScript code. A large number of ad partners and vendors support Prebid.js. It can also send all the bids to the server and let the adserver decide the winner.
Between the two stand mobile adnetworks and exchanges , which act as intermediaries. Although they may differ depending on various factors, the general steps are as follows: A user opens an app or triggers an in-app ad request otherwise (for instance, by requesting a rewarded video ad for an in-game currency).
Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website. Ad Density Limit Ad Frequency To prevent ad fatigue, publishers should keep ad placement within the industry guidelines. They should also limit the number of times an ad appears on the user’s screen.
However, other AdNetworks pay their publishers the reported earnings regardless of whether the advertisers go bankrupt or not. Other AdNetworks also follow the same set of rules. Watch out for adnetworks injecting aggressive refreshes as well. They are one of the special few.
Yield risk: With the traditional programmatic waterfall model, the publisher adserver picked partners to serve impressions based on their average historical yield. However, this variable is known to be a bad predictor of what an ad impression is worth. It is also a form of dynamic allocation for third-party adnetworks.
An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. These are video adnetworks that act as intermediaries between OTT publishers and advertisers , helping publishers sell and advertisers buy suitable ad inventory for their ads.
Joining a mobile adnetwork or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. The platform prides itself on its brand-safe ad marketplace and rich adnetwork integration options.
In return, publishers get to tap into OTT monetization and generate video ad revenue. When a publisher decides to monetize their video content through advertising, they can join a video adnetwork. Using this network, they can offer their ad inventory for sale. So how do these platforms actually work? Google ADX.
When it comes to mobile app ad ops, what’s really required from teams to ensure success? In this latest Whiteboard Wednesdays video, PubRev+ Founder Chas Castell goes over the three key components of good ad ops, highlighting everything from troubleshooting adservers to how third-party consultants should work with clients to ensure success.
Using a single platform, it allows publishers to send bid requests to multiple demand partners, such as adnetworks, exchanges, and demand-side platforms (DSPs). By working with SSPs, publishers can diversify their revenue channels and increase their chances of achieving better fillrates and overall yield.
Using a single platform, it allows publishers to send bid requests to multiple demand partners, such as adnetworks, exchanges, and demand-side platforms (DSPs). By working with SSPs, publishers can diversify their revenue channels and increase their chances of achieving better fillrates and overall yield.
Some SSPs that have addedad exchange services include Google Ad Manager, Amazon Publisher Services, and OpenX. Header bidding support: SSPs support header bidding , a technology that allows multiple advertisers to bid on ad inventory simultaneously before the adserver decides.
Are advertisers willing to spend more than normal to reach your audience, or do they worry about their ads appearing next to questionable or objectionable content on your app? 5) What Ad Exchanges and Networks Do They Work With? But not all exchanges and networks are alike. 7) How Do You Integrate With their AdServers?
Focus on quality video ads: High-quality video is essential to captivate the audience as it helps increase CPM significantly. So, you must have a connection with the best adnetworks. So, using different ad formats with rich media and interactive elements improves the viewing experience and attracts their attention.
Campaign Pushing — After that, the platform will match and distribute your ads to the appropriate audience. Ad Displaying — The OTT platform and the adserver will communicate with these ad tags to know which ad to display. Ideally, you’ll want to aim for a mix of the two.
Google recently released new data that revealed that improving the programmatic signal coverage correlates directly to increased eCPMS, fillrate, and instream video revenue. Lazy loading and infinite scroll can increase the speed of your site, reduce load time and latency and improve viewability of your video ads.
Nativo helps with content creation with assistance Nativo Pros for Publishers: Genuine native advertising network Easy installation High quality and engaging inventory Unlike other adnetworks, clicking the ad content won’t get redirected to another page.
If you have an app and haven’t tried out Google Open Bidding yet, you are missing out on a lot of ad earnings. Google OpenBidding is an ad exchange that lets publishers invite demand partners (adnetworks) to a unified, server-to-server auction so that they can start bidding for impressions on their sites.
Based on the number of impressions your ad units get, instead of the ones your programmatic media buying partner has agreed to pay for, rCPM shows publishers the real value they expect to get from an ad operations partner. A publisher can view their rCPM metric statistics through their adserver’s data monitoring tools.
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