Remove Ad network Remove Ad Server Remove Finance
article thumbnail

67. Ramsey McCrory – DoubleClick to MediaOcean via Right Media

Paleo AdTech

Army and later found himself at the mighty DoubleClick in 1999 at the peak of the dot-com boom as an ad sales exec “banging the phones” selling direct-response ads to finance and insurance companies. The team experimented, creating campaign segments at different price points in the ad server.

Media 98
article thumbnail

What is Digital Ad Operations?

Ad Ops Hero

Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies. Also, Ad Ops usually interacts with the various platforms including ad exchanges, ad networks, ad servers, SSPs, DMPs, and more.

Ad Ops 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

66. Daniel Jaye – starting it all with Engage

Paleo AdTech

Daniel was also the man behind much of the technical resourcefulness of the ad network Tacoda. In 2010, he co-founded another technically ingenious startup called Korrelate, an ad attribution solution. By 1998, DoubleClick had gone public and CMGI wanted to get into the ad serving game.

article thumbnail

10 Black Ad Tech Professionals Making Waves in Digital Media

Ad Monsters

Beginning with an internship in ad operations at a small ad network, it was only a short time before she became the ad operations lead. where she has combined her experience into a role that manages programmatic, paid media ad operations, and tagging & trafficking. She is currently at JPMorgan Chase & Co.,

Ad Tech 105
article thumbnail

Outbrain Review 2021: Advertiser or Publisher? Start Here and Now!

Lemonads

Many of their largest partners are news and media publishers such as CNN , US Weekly , MSN , WSJ , and The Guardian , but they also work with lots of more niche sites including sports, entertainment, finance, health, and technology. with all these beautiful pros, what could the cons possibly be? Let’s check them out!