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Things are deeply integrated, and even if it were to happen, certain components would likely remain togethersuch as AdX and Ad Manager forming a unified adnetwork and buying engine, which could also include the DSP. Moving to a first-partycookie tracking world still makes the most senseit works in all future conditions.
The difference between first-party and third-partyFirst-partycookies are set by the website a user is browsing and are used to keep track of activity as they move from page to page. In short, without first-partycookies, the website experience would be awful to impossible.
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