Smart-Hub

AUGUST 8, 2023

This sophisticated digital tool leverages algorithms and machine learning to automate the purchase of ad space, targeting key decision-makers within businesses through digital channels. These tags play a crucial role in ensuring standardized communication between video players and ad servers.

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

Automatad Inc.

JANUARY 15, 2024

Personalization at scale: Another advantage of programmatic video ads is that they can be personalized to massive scale and different audience groups. By utilizing AI and machine learning, programmatic platforms like SpotX and TubeMogul create highly targeted ads that resonate with individual’s interests and reach a wider audience.

Advertising 52

Advertising Video Ads CPM Machine Learning 52

Monetize More

APRIL 19, 2023

With so many ad networks out there, it can be challenging to decide which one is the best fit for your publishing business. In this article, we’ll compare three of the top ad networks on the market today: Mediavine, AdSense, and MonetizeMore. Looking to monetize your website or blog?

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

Brid.tv

OCTOBER 8, 2024

The reasons behind this disbalance can be many, from seasonal slumps to a poor choice of ad networks. Website Latency If your website takes a while to load, the user might scroll away before actually seeing the ad, and the impression wont count. Their bandwidth might simply be too limited to load the ad in time.

Fill rate 52

Fill rate Header Bidding Ad Tech Video Ads 52

MNTN

MARCH 14, 2024

While publishers use SSPs to list inventory to make it available programmatically to DSPs, marketers use DSPs to buy that same inventory from those ad exchanges and ad networks. So again, an SSP facilitates digital advertising by automating the sale of ad inventory from publishers to advertisers.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Clearcode

JANUARY 22, 2023

The main difference lies not in the dynamic change of content but in machine-learning (ML) mechanisms. The user would then be shown ads for these products as they browse different websites. Their engines produce and control the design versions of ads required for a DCO campaign.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Automatad Inc.

DECEMBER 18, 2023

The best monetization partner will ensure that your ad layouts, formats, and placements are tailored to your users’ needs. Many advanced partners like Automatad use machine learning and data to optimize your user’s ad experience. Attempt to load a test ad using JavaScript and check if it renders on the page.

Non-Profit 52

Non-Profit Machine Learning Ad Server Impressions 52

Automatad Inc.

NOVEMBER 23, 2023

SSPs conduct millions of real-time auctions per second, providing a seamless and efficient process for advertisers to compete for ad space so that you, as a publisher, get the best yield for your ad inventory. Some SSPs that have added ad exchange services include Google Ad Manager, Amazon Publisher Services, and OpenX.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Adtelligent

OCTOBER 6, 2021

You can make sure that your ad space is sold at the maximum possible price. Having access to ad exchanges and ad networks can bring more partners, create more competition, and thus increase rates. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs).

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Automatad Inc.

DECEMBER 1, 2023

Focus on quality video ads: High-quality video is essential to captivate the audience as it helps increase CPM significantly. So, you must have a connection with the best ad networks. Now, let us know the technologies in ad serving so that you can understand the process of serving video ads in the next section.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Ad Servers in Display Lumascape. Publishers’ Perspectives: Tag management acts as an ad server for vendor tags and allows publishers to manage when vendor tags serve, how frequently they should serve, in what order of priority, and the duration.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Digiday

SEPTEMBER 23, 2022

Research by software vendor Capterra found that marketers report AI or machine learning can help cut corners without sacrificing quality. In a sign that any retailer can get into the media network business, alcohol delivery service Drizly became the latest retailer to own an ad network. Direct quote.

Agency 65

Agency Media Click Through Rate Retail 65