PubMatic

JANUARY 11, 2024

Test automation scripts then cover all the underlying SDK features, including open measurement SDK (OMSDK) compliance, mobile rich media ad interface (MRAID)/Interstitial/Banner ads, StoreKit Ad Network (SKAdnet), privacy compliance, callbacks, ad events, reporting, and ad rendering.

Ad Tech 98

Ad Tech Banner Ad Server Rich Media 98

Monetize More

MAY 23, 2023

By placing ads in popular games, publishers can create a lasting impression on players. This can be especially effective if the ad is relevant to the game’s content. For example, a car manufacturer may choose to advertise in a racing game. 3) Pair up with premium ad networks that perform well on game sites.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Kevel

APRIL 19, 2022

Since their survival depends on ad revenue, these brands often resort to OpenRTB programmatic ads for scale, resulting in ad-heavy pages, slow loading experiences, and standard ad units. When you think “digital ad publisher,” you likely picture this. Why are traditional publishers launching in-house ad platforms?

Geo targeting 52

Geo targeting Banner Ad network Cookies 52

Clearcode

FEBRUARY 25, 2022

The HbbTV Association , which consists of broadcasters, Internet and technology companies, and device manufacturers, creates and manages the HbbTV standard to ensure that HbbTV is compatible across different devices and TV networks. The broadcaster sends a message to the app announcing that an ad placement opportunity is near.

Advertising 52

Advertising Ad Server Banner Geo targeting 52