Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Clearcode

APRIL 21, 2023

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space. Ad revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Clearcode

AUGUST 8, 2023

AdTech companies like ad networks, DSPs, SSPs, and ad exchanges can utilize PETs such as differential privacy tokenization, homomorphic encryption, secure multi-party computation, federated learning, and pseudonymization. Each AdTech platform can leverage different PETs to enhance user privacy.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. AdTech and MarTech Predictions and Trends in 2022. For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Clearcode

FEBRUARY 25, 2022

The broadcaster sends a message to the app announcing that an ad placement opportunity is near. The app confirms that the terminal can safely replace ads. The app asks the ad-decisioning server (e.g. ad server) for an ad that could be played. The app preloads the ad. Popular Ad Formats.

Advertising 52

Advertising Ad Server Banner Geo targeting 52

Lemonads

JANUARY 3, 2021

AdTech/MarTech Vendors Finally, vendors of AdTech and MarTech solutions who want to incorporate RTB capabilities into their tools will find that adopting the standards of the OpenRTB project can make their offering much more attractive.

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

Clearcode

JANUARY 22, 2023

Their engines produce and control the design versions of ads required for a DCO campaign. Typical elements of a CMP are: Ad builder (to design ads and their components). A publishing solution with an ad server or ad network connection to serve the ad.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Martech

SEPTEMBER 17, 2024

Google, round 2: Government targets digital ad business It’s also possible the trial will result in no changes and Google will be free to continue operating as it wants. 9) DOJ laid out their accusations as follows: Google controls the advertiser ad network. Google dominates the publisher ad server. Processing.

Header Bidding 110

Header Bidding Ad Server Ad Exchange Advertising 110

Brid.tv

OCTOBER 3, 2022

even offers its own ad demand through its in-house video ad provider — Brid.TV That means publishers can start serving ads even if they have no video ad network partners. Marketplace. And for anyone who wants to jump on the bandwagon and enter the booming OTT market, Brid.TV can help you.

Header Bidding 52

Header Bidding Video Ads Audience Communications 52