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Lyft Strikes Deal With StackAdapt to Funnel More Programmatic Demand to Its Ad Network

Adweek

The rideshare app is also working with Kevel to power its ad server.

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9 Ad Tech Leaders React to the DOJ’s Plans for Google

Ad Monsters

This paradigm shift would empower retailers to harness advanced technologies like AI and performance media, enabling more personalized and seamless shopping experiences and redefining the traditional path-to-purchase.” Such transformative changes could reshape the retail landscape, unlocking new paths for growth and engagement.”

Ad Tech 98
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Advertising Terms: Everything You Need to Know

Kevel

Video ads are growing in popularity and in ad spend, and they won’t stop soon. To launch them yourself, you’ll need a capable ad server complete with transcoding functionality, flexible assets, and customizable ad units. In this article, we’ll give you tips for why and how to launch a video ad server quickly.

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Video Ads: Why They're Taking Over Advertising

Kevel

Video ads are growing in popularity and in ad spend, and they won’t stop soon. To launch them yourself, you’ll need a capable ad server complete with transcoding functionality, flexible assets, and customizable ad units. In this article, we’ll give you tips for why and how to launch a video ad server quickly.

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10 Black Ad Tech Professionals Making Waves in Digital Media

Ad Monsters

Beginning with an internship in ad operations at a small ad network, it was only a short time before she became the ad operations lead. where she has combined her experience into a role that manages programmatic, paid media ad operations, and tagging & trafficking. She is currently at JPMorgan Chase & Co.,

Ad Tech 105
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Delete third-party cookies: The impact for affiliate marketing

Lemonads

For many years there has been concern over the ways these cookies track the way a visitor browses the web, and what sort of ads they see. Many ad-networks and marketing platforms rely on the use of 3rd party cookies to operate their businesses. As a result, publishers begin to lose out on affiliate marketing revenue.

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Top 9 Best Native Advertising platforms you must know about!

Lemonads

Nativo helps with content creation with assistance Nativo Pros for Publishers: Genuine native advertising network Easy installation High quality and engaging inventory Unlike other ad networks, clicking the ad content won’t get redirected to another page.