InMobi

JUNE 5, 2018

Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder. Verification Tech Verification services add an additional layer of tech to each ad campaign.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Clearcode

AUGUST 8, 2023

AdTech companies like ad networks, DSPs, SSPs, and ad exchanges can utilize PETs such as differential privacy tokenization, homomorphic encryption, secure multi-party computation, federated learning, and pseudonymization. Each AdTech platform can leverage different PETs to enhance user privacy.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Kevel

APRIL 19, 2022

Since their survival depends on ad revenue, these brands often resort to OpenRTB programmatic ads for scale, resulting in ad-heavy pages, slow loading experiences, and standard ad units. When you think “digital ad publisher,” you likely picture this. Why are traditional publishers launching in-house ad platforms?

Geo targeting 52

Geo targeting Banner Ad network Cookies 52

Clearcode

JANUARY 22, 2023

DCO is a tool that will help with both upper-funnel campaigns, such as prospecting, and lower-funner campaigns, such as retargeting. This means that they can optimize their campaigns within lower-funnel campaigns, such as retargeting and retention programs, and upper-funnel campaigns, such as brand awareness and prospecting.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Monetize More

NOVEMBER 24, 2022

This way, even if they don’t click on it right away, they’ll remember seeing it later and will probably visit your site again because they’re curious to see what’s under that ad. Customized targeting and retargeting options available to improve CTRs. 7) Check your ads for aesthetics. Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Lemonads

SEPTEMBER 10, 2020

Nativo helps with content creation with assistance Nativo Pros for Publishers: Genuine native advertising network Easy installation High quality and engaging inventory Unlike other ad networks, clicking the ad content won’t get redirected to another page.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Adtelligent

OCTOBER 6, 2021

You can make sure that your ad space is sold at the maximum possible price. Having access to ad exchanges and ad networks can bring more partners, create more competition, and thus increase rates. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs).

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Ad Servers in Display Lumascape. Creative Optimization can assist in retargeting these leads with specialized or quality ads enticing the customer to checkout. Publishers’ Perspectives: Creatives are usually the exact image of the display ad itself.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

MobileAds

JANUARY 24, 2021

A third-party ad tag or ‘ad placement tag’ is simply a snippet of Javascript code, generated from a 3rd party ad server , which is then placed into an ad inventory space on a website or app to display ad creatives that were uploaded on the ad server. Track ad engagement.

Ad Server 52

Ad Server Impressions Demand Side Platform Ad network 52