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Doubling video ad revenue with AdOps: Monday’s daily brief

Martech

They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”.

Video Ads 112
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What Are Accelerated Mobile Pages (AMP)?

Ad Monsters

You can expect better traffic to your site with better SEO. In addition to improving your SEO, AMP will reduce your bounce rate if your content is exceptional. Server Side Header Bidding in AMP. With server-side header bidding, the information shared depends completely on the ad server upon which the bidding is taking place.

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9 Ad Tech Leaders React to the DOJ’s Plans for Google

Ad Monsters

Things are deeply integrated, and even if it were to happen, certain components would likely remain togethersuch as AdX and Ad Manager forming a unified ad network and buying engine, which could also include the DSP. Google Search could potentially stand alone as a separate product, but that too seems improbable.”

Ad Tech 98
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CPM Drop — Potential Causes and Solutions

Brid.tv

Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website. Ad Density Limit Ad Frequency To prevent ad fatigue, publishers should keep ad placement within the industry guidelines. They should also limit the number of times an ad appears on the user’s screen.

CPM 52
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12 Best Video Streaming Platforms for Publishers and Broadcasters

Brid.tv

The platform employs a global CDN for reliable content delivery, DRM technology for content protection, and it even features its own Marketplace , an ad network that is an official Google MCM partner. With ad server integrations, publishers can easily serve video ads within their content and generate revenue.