Monetize More

NOVEMBER 25, 2022

This article breaks down how ad blockers work and few good alternatives that can help combat ad blockers. How Ad Blockers Work. Ad blockers work by blocking requests to ad servers. They block ads by referring to filter lists with addresses of all known ad servers and vast sequences.

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Brid.tv

AUGUST 19, 2022

How Much Do Video Ads Cost? How to Get Video Ads on Your Website 1. Decide Which Ad Format You Want to Use Instream Video Ads Outstream Video Ads 2. Join a Reliable Video Ad Network (Or Several) What if You Have a Direct Deal? Find a Video Player With Extensive Ad Support 4. Learn More.

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Automatad Inc.

FEBRUARY 1, 2024

It covers strategies with engineering nuances that positively reflect on ad viewability and yield. What Is Ad Loading Time? The ad load time refers to the time taken to deliver the ad to the user’s device (desktop or mobile) after initiating the ad request to the server. for mobile traffic.

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Ad Monsters

JANUARY 3, 2023

However, in client-side header bidding, multiple requests are sent at the same time to participating ad networks and require proper ad implementation as it can impact the performance of a page directly. Server Side Header Bidding in AMP. AMP pages have high viewability scores, which leads to increased eCPMs.

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Header Bidding SEO Ad network Ad Server 98

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

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Rich Media Mobile Ads Ad Server Media 52

Ad Ops Hero

JANUARY 25, 2021

Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies. Also, Ad Ops usually interacts with the various platforms including ad exchanges, ad networks, ad servers, SSPs, DMPs, and more.

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Ad Ops Ad Server Rich Media Viewability 52

InMobi

JUNE 5, 2018

Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder. Verification Tech Verification services add an additional layer of tech to each ad campaign.

Advertising 52

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Automatad Inc.

MAY 9, 2023

Video Ad Networks: A key function of video ad networks is to bring video demand for the publisher’s video ad inventories. They can also help set up ad campaigns, optimize video ads, and more. Find the list of best video ad networks here. How Does Video Advertising Work?

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Monetize More

JANUARY 6, 2023

However, other Ad Networks pay their publishers the reported earnings regardless of whether the advertisers go bankrupt or not. Other Ad Networks also follow the same set of rules. Watch out for ad networks injecting aggressive refreshes as well. Breakdown your report by Ad Unit > Active View Viewable.

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Automatad Inc.

NOVEMBER 9, 2023

It is a client-side header bidding performed to call multiple demand partners simultaneously, collect their bids, and then send them to an ad server for final decision-making. But in the unified auction, it performs a server-to-server auction. The ad server is mostly Google Ad Manager.

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Brid.tv

APRIL 4, 2024

On the other hand, if a publisher has a blog-type website, employing native ads that seamlessly integrate with the text-based content or using outstream ad units that do not hinder the user’s experience is a great way to monetize a website. Boost ad viewability with a sticky, non-intrusive ad unit.

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Video Ads Ad network Rich Media Non-Profit 52

Monetize More

MARCH 10, 2023

Also, find out more about the difference between page views and impressions here: [link] RPM RPM is a common metric that most advertising platforms such as ad networks and ad servers use. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website.

Header Bidding 98

Header Bidding CPM Ad Inventory Impressions 98

Brid.tv

AUGUST 23, 2022

An OTT advertising platform is a piece of software that allows OTT publishers to sell ad inventory , track ad performance, and generate video ad revenue. You may know them as video ad networks. One of the most popular OTT ad platforms is Google ADX. The better targeted an ad is, the better it will perform.

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Monetize More

DECEMBER 29, 2022

Viewable : Viewability Measurement, 3P Verification (The 3P’s are Premium, Placement and Player). For instance: line items, ad units, platforms or apps. Predicted Viewability Bucket. It’s a network-level snapshot of your instream video inventories programmatic signal score that appears in ad manager.

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Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50), bigger mobile display ad sizes (e.g., Decent viewability.

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Mobile Ads Banner Viewability CPM 59

Brid.tv

MARCH 23, 2023

Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website. Ad Density Limit Ad Frequency To prevent ad fatigue, publishers should keep ad placement within the industry guidelines. They should also limit the number of times an ad appears on the user’s screen.

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Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Ad Servers in Display Lumascape. Publishers’ Perspectives: Tag management acts as an ad server for vendor tags and allows publishers to manage when vendor tags serve, how frequently they should serve, in what order of priority, and the duration.

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Monetize More

APRIL 13, 2023

Yield risk: With the traditional programmatic waterfall model, the publisher ad server picked partners to serve impressions based on their average historical yield. However, this variable is known to be a bad predictor of what an ad impression is worth. It is also a form of dynamic allocation for third-party ad networks.

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Automatad Inc.

JANUARY 26, 2023

It is important to note that the estimated earnings should be the revenue generated from advertising before deducting any costs, such as ad server fees, payment processing fees, or other operating expenses*. Find the right ad placements and optimize them. Make sure the ads are highly relevant and resonate well with the readers.

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Monetize More

MARCH 10, 2023

Also, find out more about the difference between page views and impressions here: [link] RPM RPM is a common metric that most advertising platforms such as ad networks and ad servers use. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website.

Header Bidding 73

Header Bidding CPM Ad Inventory Impressions 73

InMobi

AUGUST 7, 2019

When it comes to mobile app ad ops, what’s really required from teams to ensure success? In this latest Whiteboard Wednesdays video, PubRev+ Founder Chas Castell goes over the three key components of good ad ops, highlighting everything from troubleshooting ad servers to how third-party consultants should work with clients to ensure success.

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SODP

JUNE 27, 2023

DSPs also allow advertisers to tap into inventory across multiple different ad networks—ranging from native ad networks to video ad networks —ensuring their ads are seen wherever audiences are most likely to engage. It then retrieves the corresponding ad from the DSP associated with the bid.

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Brid.tv

OCTOBER 8, 2024

The reasons behind this disbalance can be many, from seasonal slumps to a poor choice of ad networks. Website Latency If your website takes a while to load, the user might scroll away before actually seeing the ad, and the impression wont count. Their bandwidth might simply be too limited to load the ad in time.

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Fill rate Header Bidding Ad Tech Impressions 52

Automatad Inc.

FEBRUARY 29, 2024

*Blacklist contains the domains, URLs, links, and HTTP calls sent to known ad servers or platforms to fetch ads. Regex is a pattern-matching technique that matches the ad calls in the website with the filter list to block them. Further, it prevents the network from completing it, so the ad creative will not load.

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Ad Server Video Ads Pop-Up Viewability 40

Automatad Inc.

DECEMBER 1, 2023

They are often skippable, allowing viewers to skip the ad after a few seconds. This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate. The linear video ads have further formats like in-stream and bumper ads.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Automatad Inc.

NOVEMBER 23, 2023

Reporting and analytics: SSPs offer detailed reports on ad performance, user engagement, and revenue, aiding you in making data-driven decisions. Each SSP analytics dashboard is different, but they aim to provide granular insights, including click-through rates, viewability metrics, audience demographics, etc.

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Adtelligent

OCTOBER 6, 2021

You can make sure that your ad space is sold at the maximum possible price. Having access to ad exchanges and ad networks can bring more partners, create more competition, and thus increase rates. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs).

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand.

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MobileAds

JANUARY 24, 2021

A third-party ad tag or ‘ad placement tag’ is simply a snippet of Javascript code, generated from a 3rd party ad server , which is then placed into an ad inventory space on a website or app to display ad creatives that were uploaded on the ad server. Track ad engagement.

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