MNTN

AUGUST 5, 2024

But to tap into these slots, you’ll need to use an ad network. Whether you are brand-new to the concept of ad networks or simply need a push in the right direction, the following guide is for you. You’ll learn the ins and outs of what ad networks are, how they work, and the kinds of benefits you can unlock by using them.

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Smart-Hub

OCTOBER 3, 2023

In the dynamic realm of online advertising, two integral concepts emerge as pivotal players: the Ad Networks vs. Ad Exchanges. This article will help you compare ad network versus ad exchange. Functioning as a conduit, this ad network directs advertisers’ objectives toward publisher platforms.

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MNTN

JANUARY 22, 2025

Ad Exchange vs. Ad Network An ad network bundles inventory from multiple publishers and sells it to advertisers, often with limited transparency and predefined pricing. In contrast, ad exchanges enable real-time bidding, giving advertisers more control over pricing and placement.

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Monetize More

JUNE 20, 2023

In this blog post, we’re going to help identify the best game advertising networks for 2023 so that you can maximize your ad revenues! Are you looking at testing out new ad networks for your publishing property? Chartboost Chartboost is about as mainstream as gaming ad networks get.

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Monetize More

SEPTEMBER 22, 2022

In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! Are you looking at testing out new ad networks for your publishing property? Chartboost is about as mainstream as gaming ad networks get. Google AdMob. Chartboost.

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Admixer

SEPTEMBER 11, 2020

When publishers started moving their media assets online, they initially adopted print media practices for monetizing their ad space. They struck direct deals with advertisers for blocks of ads. The post What Is an Ad Network? Moreover, advancement in data collection and management made digital […].

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MNTN

FEBRUARY 12, 2025

And in the case of B2B digital advertising, those two respective parties are the advertiser seeking to serve their ads to specific audiences, and a publisher with the digital ad space to display those ads. Ad Exchange An ad exchange is the trading floor where programmatic bidding takes place.

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Clearcode

MARCH 21, 2023

Ad networks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), ad networks still remain a key element of programmatic advertising.

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Monetize More

MAY 2, 2023

Ever wanted to find the winning bid for a specific ad unit? How about discovering which ad networks were bidding on an ad unit and what their bids were? In this post, I’d like to show you how you can do all that and much more in mere seconds with PubGuru Ad Inspector ! Think again!

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AdvertiseMint

NOVEMBER 7, 2023

Defining Ad Network? An ad network is a technology platform that serves as an intermediary between publishers and advertisers. Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. For Publishers : Ad networks are indispensable.

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Monetize More

MAY 31, 2023

One of the most effective ways to do this is by using high RPM ad networks. And which high RPM ad networks are the best for you? Revenue per 1000 impressions, or RPM , is a metric used by ad networks to measure the revenue generated by ads per thousand impressions. But what exactly is RPM?

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Digital Remedy

DECEMBER 20, 2022

The ad tech industry is an ever-changing, increasingly-competitive, fragmented space, full of acronyms, complex tools, ad networks, and lots of data. 2022 brought a lot of growth to the ad tech space, showing no signs of slowing down heading into the new year. A Look Back. How Digital Remedy Can Help.

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Monetize More

JUNE 1, 2023

Ad networks can offer a lucrative revenue stream for content creators and app developers. Understanding Ad Networks and Monetization What is an Ad Network? An ad network is a platform that connects advertisers with publishers or app developers. However, not all ad networks are created equal.

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MNTN

JANUARY 22, 2025

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to various potential buyers, maximizing ad revenue in real-time bidding environments. What Is a Supply Side Platform?

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Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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Monetize More

MAY 5, 2023

Watch this video to understand what we mean: If you’d like to know if you are Ad Exchange-ready, here are 5 signs to determine if you should finally invest in Google Ad Exchange. #1 As Ad Exchange is an exclusive Google ad network that has strict policies, one would have to work on many things for their website to be qualified.

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Martech Series

NOVEMBER 18, 2022

Flexible ad types. Monetize ad-block users. Test ad networks. Mobile ads. Selling Ad Space. Schedule ads. Control the ad layout. Manage unlimited ads. Some of the features from business and customer points of view are: Features. Works on cached sites. Click Fraud Protection.

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Brid.tv

AUGUST 19, 2022

How Much Do Video Ads Cost? How to Get Video Ads on Your Website 1. Decide Which Ad Format You Want to Use Instream Video Ads Outstream Video Ads 2. Join a Reliable Video Ad Network (Or Several) What if You Have a Direct Deal? Find a Video Player With Extensive Ad Support 4. Learn More.

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Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. This video explains it in a similar manner.

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Ad Monsters

FEBRUARY 14, 2025

SSP curation is being touted as the next big solution for publishers and advertisersbut is it just the old ad network model in a shiny new wrapper? SSP Curation risks rehashing the inefficiencies of the old ad network modelwith even more significant consequences for both publishers and advertisers. Heres whats at stake.

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SODP

MAY 30, 2023

An ad exchange is an online marketplace where advertisers buy digital ad inventory from publishers, often through real-time bidding (RTB) auctions. An ad space could be inventory on a website or mobile app, or a few seconds of air time during a podcast or video stream. Here is how the process works: 1.

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Martech

FEBRUARY 16, 2023

Don’t set it and forget it The ads were distributed on the Google display ad network, LinkedIn and a B2B network via 6Sense. “It It takes and distributes our ads across a multitude of sites and depending on our personas or where we’re trying to target,” says Andrews. “If

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Monetize More

JULY 19, 2022

This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory. During real-time bidding, the highest bidder wins the ad space The winning ad is served on the page.

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Monetize More

DECEMBER 21, 2022

Step 2: Choose the right ad network partner. The best ad networks to partner up with are those that can work with 100% fill and can offer premium rates considering the geographical location where most of your traffic is coming from. Publishers need to make sure that a particular ad network also has strong demand.

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SODP

JULY 25, 2023

A supply-side platform (SSP) is a platform that allows publishers to manage and automate the sale of ad inventory in real time to buyers across multiple ad exchanges, ad networks and demand-side platforms (DSPs). The platform opens the site’s ad space up to for bidding from relevant demand partners.

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Monetize More

MARCH 6, 2023

Here are some of the most common causes of blank ads: Ad Blockers: Ad blockers can prevent ads from displaying on a publisher’s website, resulting in blank ad spaces. Slow Internet Connections: If a user’s internet connection is slow or unreliable, ads may fail to load properly.

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MNTN

MARCH 14, 2024

Ad Exchange vs. Ad Network An ad network aggregates ad inventory from multiple publishers and sells it to advertisers, often categorizing the inventory into specific segments based on content type, audience demographics, or other criteria. How Does an Ad Exchange Work?

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Clearcode

SEPTEMBER 1, 2022

Demand-path optimization (DPO) is the process of evaluating and improving the way advertisers buy ad space from publishers. The most important benefits for publishers are increasing transparency in the media-supply chain and eliminating bad actors, e.g. ad fraudsters. Key Points. How Does Demand-Path Optimization Work?

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Monetize More

JANUARY 12, 2023

Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or ads available to fill the ad space on a website. This can lead to a loss of potential ad revenue for the website.

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Monetize More

MARCH 10, 2023

Also, find out more about the difference between page views and impressions here: [link] RPM RPM is a common metric that most advertising platforms such as ad networks and ad servers use. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website.

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Brid.tv

APRIL 4, 2024

Boost ad viewability with a sticky, non-intrusive ad unit. Watch Demo Consider the Placement To decide which ad formats to display, publishers first need to make sure that their website has available ad space. Publishers need to plan out ad placement beforehand. How to Implement Video Ads on Your Website?

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InMobi

MAY 24, 2018

Mediation platforms operate on a similar premise, connecting ad networks and their advertisers with app publishers. Most publishers - at least those serious about monetization - leverage the services of multiple ad networks (and their associated pool of advertisers). Roads and highways facilitate our travels.

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Brid.tv

MARCH 16, 2023

Monetize with outstream ad units for maximum ad viewability. Learn More Consider the Placement To decide which formats to display, publishers first need to make sure that their website has available ad space. Publishers need to plan out ad placement beforehand. How do I put ads on my website?

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InMobi

MAY 23, 2018

In a Unified Auction, all ad networks (and their associated advertisers) are given the opportunity to bid on an app’s available inventory all at the same time. No one network gets preferential treatment, and typically the highest bid wins. Waterfalls describe the linear queues many publishers use to fill ad space.

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Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?

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Monetize More

JULY 12, 2022

Google AdMob is a mobile ad network, while Google AdX is an ad exchange that supports both Web and mobile app & game inventories. Google AdMob levels the playing field and helps you reach those millions of users that can discover your app and enhance your revenue through AdMob by connecting with multiple mobile ad networks.

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Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

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