Martech Series

NOVEMBER 18, 2022

Flexible ad types. Monetize ad-block users. Test ad networks. Mobile ads. Selling Ad Space. Schedule ads. Control the ad layout. Manage unlimited ads. Marketing Technology News: Why Your Ecommerce Loyalty Program Needs a Data-Driven Overhaul. Works on cached sites.

Fill rate 96

Fill rate CPM eCommerce Ad Space 96

SODP

MAY 30, 2023

Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? The global eCommerce industry is growing at a rapid clip, with sales expected to climb to $9.4 The sellers who own such spaces are collectively called publishers.

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

SODP

JUNE 8, 2023

For example, if an advertiser agrees to a CPM rate of $2, they’ll pay $2 for every 1,000 views their ad attracts. Publishers and advertisers can either directly negotiate over a CPM rate or conclude deals via ad networks or ad exchanges that facilitate CPM advertising. What Is an Average CPM?

CPM 52

CPM CPA CPC Real Estate 52

SODP

JUNE 27, 2023

DSPs also allow advertisers to tap into inventory across multiple different ad networks—ranging from native ad networks to video ad networks —ensuring their ads are seen wherever audiences are most likely to engage. They focus on audience targeting, campaign management and optimizing ad performance.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Single Grain

MARCH 9, 2022

A paid media agency , aka PPC agency, is a marketing company responsible for executing online advertising and media buying strategies in different ad networks (also known as “platforms” or “channels”) for their clients. What’s the first thing they see before taking over your ad accounts? Jump on a Call.

Agency 52

Agency Media Ad network Retargeting 52

AdvertiseMint

JANUARY 24, 2024

Plus, you can manage your digital ad space easily and quickly with programmatic platforms. Increased Efficiency You want to get your ads out there fast and make the most of every dollar. They use smart computer programs to buy ad space automatically. No more waiting around or guessing where to put your ads.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Single Grain

MAY 2, 2023

Dive Deeper: Ecommerce PPC Audit: The Complete Checklist Factors That Influence PPC Pricing PPC management and audit pricing will vary from agency to agency. Some agencies charge a flat monthly fee, while others charge a percentage of your monthly ad spend. This is because there are fewer sources to have to parse.

Agency 52

Agency Communications Conversion ROI 52