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Looking for the best mobile adnetworks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fillrates, and offer specialized features. Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites.
The adfillrate is one of those key metrics in video advertising that can make or break your revenue stats. If your fillrate isnt living up to your expectations, you may want to rethink your strategy. Table of Contents What Is an AdFillRate and How Is It Calculated What Is a Low FillRate?
Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile adnetworks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. Choosing a network, however, is a whole different story.
In this blog post, we’re going to help identify the best game advertising networks for 2023 so that you can maximize your ad revenues! Are you looking at testing out new adnetworks for your publishing property? They have a 100% fillrate in the UK and offer excellent CPM’s.
In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! Are you looking at testing out new adnetworks for your publishing property? They have a 100% fillrate in the UK and offer excellent CPM’s. Google AdMob. Chartboost.
Flexible ad types. Monetize ad-block users. Test adnetworks. Mobile ads. Selling AdSpace. Schedule ads. Control the ad layout. Manage unlimited ads. Deploying Advanced Ads from ViewLift will allow its customers to double their CPMs and fillrate with Google.
Adnetworks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), adnetworks still remain a key element of programmatic advertising.
Defining AdNetwork? An adnetwork is a technology platform that serves as an intermediary between publishers and advertisers. Essentially, it aggregates a large collection of adspaces, or inventory, from publishers and matches it with advertiser demand. For Publishers : Adnetworks are indispensable.
Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, adnetworks, and agencies. Improved fillrates as they sell more adspace.
As a result, more and more publishers are looking toward video adnetworks as their main ad providers. So to help, we decided to single out some of the best video adnetworks out there for publishers. Table of Contents [ hide ] What Is a Video AdNetwork? What to Look for in a Video AdNetwork?
Step 2: Choose the right adnetwork partner. The best adnetworks to partner up with are those that can work with 100% fill and can offer premium rates considering the geographical location where most of your traffic is coming from. Step 4: Don’t leave empty adspaces.
This post was most recently updated on May 25th, 2023 Google’s adnetwork, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?
A supply-side platform (SSP) is a platform that allows publishers to manage and automate the sale of ad inventory in real time to buyers across multiple ad exchanges, adnetworks and demand-side platforms (DSPs). The platform opens the site’s adspace up to for bidding from relevant demand partners.
Google AdMob is a mobile adnetwork, while Google AdX is an ad exchange that supports both Web and mobile app & game inventories. Google AdMob levels the playing field and helps you reach those millions of users that can discover your app and enhance your revenue through AdMob by connecting with multiple mobile adnetworks.
So, to get you started, this blog takes you through an extensive guide on ad exchange and gives you knowledge that professional publishers should have. What Is Ad Exchange? An ad exchange is an online marketplace and an intermediate that facilitates the buying and selling adspace between publishers and advertisers in real time.
They get an opportunity to place an offer at the negotiated price when there’s an ad request for the ad inventory in question. However, if the advertiser is not interested, the adspace is “forwarded” to an auction. For instance, advertisers usually commit to a certain number of ad impressions.
Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or ads available to fill the adspace on a website. This can lead to a loss of potential ad revenue for the website.
Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. Users’ attitudes toward websites also affects publishers’ ad revenue streams — if users find adverts relevant, they will interact with them (e.g. Ad revenue.
Using a single platform, it allows publishers to send bid requests to multiple demand partners, such as adnetworks, exchanges, and demand-side platforms (DSPs). By working with SSPs, publishers can diversify their revenue channels and increase their chances of achieving better fillrates and overall yield.
Using a single platform, it allows publishers to send bid requests to multiple demand partners, such as adnetworks, exchanges, and demand-side platforms (DSPs). By working with SSPs, publishers can diversify their revenue channels and increase their chances of achieving better fillrates and overall yield.
Header bidding has revolutionized how a publisher’s ad server works and overall monetization for web pages, opening up premium inventory on a publisher’s website through real-time bidding. Benefits of Getting More Bid Requests for Revenue, FillRates Second is competition. You're adding more adnetworks here.
Between the two stand mobile adnetworks and exchanges , which act as intermediaries. Although they may differ depending on various factors, the general steps are as follows: A user opens an app or triggers an in-app ad request otherwise (for instance, by requesting a rewarded video ad for an in-game currency).
With programmatic advertising dominating the digital advertising industry, adnetworks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an adnetwork? Table of Contents [ hide ] What Is an Ad Exchange?
It allows you to offer your adspace to multiple adnetworks, which then bid for the opportunity to place an ad in your content. Pubguru Header Bidding massively increases ad demand available for the publisher’s site. Pubguru Header Bidding massively increases ad demand available for the publisher’s site.
An SSP connects website owners to companies or advertisers wanting to buy adspace on their websites. Utilizing real-time bidding (RTB), the SSP conducts quick auctions every time a visitor lands on the website, determining the highest bid from interested companies for the adspace.
Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low adfillrates or CPMs. However, choosing the best programmatic ad platform is not as easy as it seems. Google ADX.
Joining a mobile adnetwork or an app monetization platform allows you to programmatically sell your app’s adspace to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. The platform prides itself on its brand-safe ad marketplace and rich adnetwork integration options.
As the name suggests, the header bidding wrapper wraps all relevant demands for the adspace during real-time bidding (RTB). This means that each adnetwork or supply-side platform (SSP) will need to be integrated directly into the publisher’s website through its own JavaScript code. What does this mean?
With programmatic advertising dominating the digital advertising industry, adnetworks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an adnetwork? Table of Contents [ hide ] What Is an Ad Exchange?
Another option for selling adspace is CTV programmatic advertising. This process of trading adspace is much more automated. Although inventory usually sells for less this way, you won’t have to worry about low adfillrates or putting together a sales team.
Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand. Publishers can sell video adspaces by any programmatic means or direct deals. So, you must have a connection with the best adnetworks.
It is also a form of dynamic allocation for third-party adnetworks. Header Bidding explained] The average website page includes a few elements and different locations where ads can be placed such as the sidebar, footer, etc. You can sell your adspace on a per-impression basis easily.
For instance, if you decide to go for ad-based monetization, you will need to find a reliable mobile adnetwork. Cons: May put off users who don’t want to see ads Needs an existing user base to be profitable Requires some technical know-how. Let’s take a quick look at the most common in-app ad formats.
Supply-Side Platform (SSP) — An SSP is a platform that enables publishers to sell ad inventory on their websites, mobile apps, and OTT platforms automatically. Ad Server — An ad server is a technology that publishers, advertisers, and video adnetworks use to serve ads across various OTT channels.
If you have an app and haven’t tried out Google Open Bidding yet, you are missing out on a lot of ad earnings. Google OpenBidding is an ad exchange that lets publishers invite demand partners (adnetworks) to a unified, server-to-server auction so that they can start bidding for impressions on their sites.
Based on the number of impressions your ad units get, instead of the ones your programmatic media buying partner has agreed to pay for, rCPM shows publishers the real value they expect to get from an ad operations partner. Calculate the fillrate by dividing the total number of ad impressions by the no. Page RPM i.e
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