Monetize More

MARCH 2, 2023

Artificial Intelligence (AI) and Machine Learning (ML) in RTB are also expected to improve ad targeting, leading to higher conversion rates and ROI for advertisers. Furthermore, integrating RTB with other ad tech technologies like Header Bidding and Programmatic Direct will enhance its capabilities and drive its adoption.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Monetize More

MAY 31, 2023

One of the most effective ways to do this is by using high RPM ad networks. And which high RPM ad networks are the best for you? Revenue per 1000 impressions, or RPM , is a metric used by ad networks to measure the revenue generated by ads per thousand impressions. But what exactly is RPM?

Ad network 52

Ad network Click Through Rate CPM Impressions 52

Monetize More

MAY 2, 2023

Ever wanted to find the winning bid for a specific ad unit? How about discovering which ad networks were bidding on an ad unit and what their bids were? In this post, I’d like to show you how you can do all that and much more in mere seconds with PubGuru Ad Inspector ! Think again!

Ad network 52

Ad network Ad Exchange Demand Side Platform Impressions 52

Monetize More

MARCH 1, 2023

Whether you’ve only recently started a business online or have been going for a while, Google AdSense is the most popular ad network for publishers and the best way to start monetizing your traffic with display ads. Google is very serious about the quality of their ad network. You need to be at least 18 years old.

Ad network 111

Ad network Click Through Rate Impressions Ad Targeting 111

Martech

NOVEMBER 16, 2023

Lytics’s Lytics Interest Engine uses AI tools, including Google Vertex AI for Natural Language Processing (NLP), to create robust topic graphs that link profiles to real-time interests for seamless ad targeting across every major ad network.

Marketing 115

Marketing SEO Conversion Ad network 115

Martech

MARCH 10, 2023

Types of in-game advertising Before exploring how to take advantage of in-game advertisements, let’s review the most common types of game ads. In-game ad networks Examples: Admix, Unity Ads Ad networks connect brands with multiple game publishers, providing access to a broader collection of games.

Advertising 116

Advertising CPM Ad network Non-Profit 116

Martech

AUGUST 9, 2021

Data and confused: The increasing complexity of ad targeting . “As As the business world struggles to understand the implications of the revolving news of the third-party cookie ban, digital ad targeting is growing more complex than ever,” writes contributor Ryan Alford. Good luck with it. Editorial Director.

Ad Targeting 113

Ad Targeting Cookies Food Ad network 113

Monetize More

MARCH 1, 2023

Whether you’ve only recently started a business online or have been going for a while, Google AdSense is the most popular ad network for publishers and the best way to start monetizing your traffic with display ads. Google is very serious about the quality of their ad network. You need to be at least 18 years old.

Ad network 98

Ad network Click Through Rate Impressions Ad Targeting 98

Brid.tv

AUGUST 19, 2022

How Much Do Video Ads Cost? How to Get Video Ads on Your Website 1. Decide Which Ad Format You Want to Use Instream Video Ads Outstream Video Ads 2. Join a Reliable Video Ad Network (Or Several) What if You Have a Direct Deal? Find a Video Player With Extensive Ad Support 4. Learn More.

Video Ads 96

Video Ads Ad network Ad Server Ad Inventory 96

Martech Series

JANUARY 31, 2023

As a part of this directory, savvy LinkedIn advertisers will have easier access to the Lytics solution enabling them to onboard first-party audiences to maximize the performance of their ad spend within the powerful advertising network.

ROI 80

ROI Audience Advertising Marketing 80

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Ad network vs. ad exchange. An ad network is a platform connected to a certain number of websites, offering inventory for advertisers on those sites. How much does it cost?

Advertising 122

Advertising Marketing Ad Exchange Retail 122

Martech

MARCH 15, 2022

At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Contextual ad targeting.

First-Party Cookies 125

First-Party Cookies Cookies Impressions Ad Exchange 125

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies.

Header Bidding 89

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 89

Brid.tv

AUGUST 23, 2022

An OTT advertising platform is a piece of software that allows OTT publishers to sell ad inventory , track ad performance, and generate video ad revenue. You may know them as video ad networks. One of the most popular OTT ad platforms is Google ADX. Targeting Options. Video Platform Features.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Brid.tv

DECEMBER 20, 2022

Between the two stand mobile ad networks and exchanges , which act as intermediaries. Although they may differ depending on various factors, the general steps are as follows: A user opens an app or triggers an in-app ad request otherwise (for instance, by requesting a rewarded video ad for an in-game currency).

Advertising 75

Advertising CPM Mobile Ads CPC 75

Monetize More

FEBRUARY 26, 2023

Real-world examples (CPM vs. eCPM) Example 1 : A publisher has two ad units on their website with the same CPM, but one has a higher eCPM due to higher click-through rates (CTR). Example 2 : A publisher has two different ad networks with the same CPM but different eCPM due to varying levels of targeting and relevancy.

CPM 98

CPM Impressions Viewability Click Through Rate 98

SODP

MAY 30, 2023

A publisher could be a: Website owner App developer Social media platform Video streaming service Those that want to buy these ad spaces are called advertisers. Buying and selling of ad inventory on the exchange generally takes place through a bidding process, but direct deals can also take place.

Ad Exchange 64

Ad Exchange Ad Inventory Ad network Ad Space 64

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Managing first- and third-party data and using it for content personalization and ad targeting. Ad revenue.

Header Bidding 94

Header Bidding Fill rate Ad Server Audience 94

Monetize More

MAY 22, 2023

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. To achieve this, you need to focus on a few key areas: understanding your audience, choosing the right ad networks, optimizing ad placements and formats, leveraging affiliate marketing, and implementing sponsored content.

Finance 52

Finance Affiliates Ad network A/B Testing 52

SODP

JULY 25, 2023

A supply-side platform (SSP) is a platform that allows publishers to manage and automate the sale of ad inventory in real time to buyers across multiple ad exchanges, ad networks and demand-side platforms (DSPs). Advertisers: Advertisers create and design their ads, specify their target audience and set their budgets.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

All About Advertising Law

AUGUST 12, 2022

As explained by the CFPB, “the use of algorithms and business-specific data to determine when to display a specific business’ ads to specific consumers to affect consumer engagement extends well beyond the activities performed by a traditional media source.”.

Electronics 98

Electronics Marketing Machine Learning Banner 98

Exchange Wire

OCTOBER 22, 2024

Some believe it has the potential to become a one-size-fits-all solution for ad targeting. [.] Curation is causing much discussion across the industry at the moment, and it's one of our key pillars for Industry Review 2025. Want to have your say? The post Industry Review 2025: Curation’s Time to Shine?

Ad Targeting 52

Ad Targeting Ad network 52

Paleo AdTech

DECEMBER 10, 2023

Dave Morgan is the CEO and founder of Simulmedia , which provides a scaled ad targeting platform for TV and video games. In the mid-1990s, he founded Real Media — one of the first ad-serving and -networking companies.

Media 52

Media Ad Server Ad network Ad Tech 52

Monetize More

MAY 23, 2023

Another approach to maximizing in-game advertising revenue is creating unique, branded ads targeted to specific audiences. 3) Pair up with premium ad networks that perform well on game sites. Check out our previous post on the Top 5 Ad Networks for the Gaming Vertical. Thus, it is important to have both.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Monetize More

MARCH 10, 2023

Also, find out more about the difference between page views and impressions here: [link] RPM RPM is a common metric that most advertising platforms such as ad networks and ad servers use. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website.

Header Bidding 98

Header Bidding CPM Ad Inventory Click Through Rate 98

Clearcode

AUGUST 8, 2023

AdTech companies like ad networks, DSPs, SSPs, and ad exchanges can utilize PETs such as differential privacy tokenization, homomorphic encryption, secure multi-party computation, federated learning, and pseudonymization. Each AdTech platform can leverage different PETs to enhance user privacy.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Monetize More

APRIL 19, 2023

With so many ad networks out there, it can be challenging to decide which one is the best fit for your publishing business. In this article, we’ll compare three of the top ad networks on the market today: Mediavine, AdSense, and MonetizeMore. Looking to monetize your website or blog?

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. Supported Ad Formats Minimum Traffic Banner Ads Interstitial Ads Playable Ads Rewarded Video Ads N/A.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Brid.tv

SEPTEMBER 18, 2024

Prioritize Relevance When ads match the content, they feel more natural to viewers, which reduces the likelihood of them skipping the ad or leaving your video entirely. Ad targeting — which is usually handled by the ad network or programmatic platforms — plays a huge role in this.

Video Ads 52

Video Ads Non-Profit Viewability Mobile Ads 52

Monetize More

JUNE 13, 2023

They may need to explore alternative approaches to ad targeting, such as contextual advertising that relies on the webpage’s content rather than user-specific data. Relationships and Partnerships Established connections with top advertisers, agencies, and ad networks, providing access to more lucrative ad opportunities.

Ad Inventory 69

Ad Inventory Ad Space Header Bidding Native Advertising 69

Ad Wisey

MAY 13, 2022

As a result, HubSpot allows extensive support for ad creation, management, and reporting across several networks. Hubspot automates ad targeting lists by automatically syncing leads and audiences. Bing (Microsoft) Ads. If you also want to keep track of your inbound marketing tactics, Hubspot is an excellent choice.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Digiday

NOVEMBER 6, 2022

But the jury is still out on the way it’s going about it: so far, Open Web is essentially a commenting plug-in that’s using data to fuel an ad network. Sure, there are nuances to the business now that it has expanded its services into data management, live-blogging and polling.

Ad Tech 69

Ad Tech Data Management Platform Affiliates Ad Inventory 69

Paleo AdTech

AUGUST 10, 2021

Dave Morgan is the CEO and founder of Simulmedia , which provides a scaled ad targeting platform for TV and video games. In the mid-1990s, he founded Real Media — one of the first ad-serving and -networking companies.

Media 40

Media Ad Server Ad network Ad Tech 40

Monetize More

FEBRUARY 24, 2023

Place ads in high-visibility areas and ensure they do not obstruct the user experience. Use ad networks that pay well: Research different ad networks and choose the ones that offer the best RPM rates for your website’s niche and audience. Ad block usage : The use of ad blockers can impact RPM and CPM rates.

CPM 52

CPM Fill rate Impressions CPC 52

Brid.tv

OCTOBER 7, 2022

While this might be good news for privacy reasons, it will make behavioral targeting almost impossible and change the landscape of digital advertising. Contextual targeting is an ad targeting method that matches the content of the ad to the content of the video, page, or website.

Video Ads 52

Video Ads Ad network Non-Profit Real Estate 52

Brid.tv

OCTOBER 17, 2022

Adhering to Better Ads Standards is a must if you want to ensure a smooth viewer experience and an effective campaign. While these standards are not mandatory industry-wide, most video ad networks demand them. . People are more likely to be interested in your ad if they find it relevant. Make Them Relevant.

Video Ads 52

Video Ads Header Bidding Pop-Up Ad network 52

Monetize More

MARCH 10, 2023

Also, find out more about the difference between page views and impressions here: [link] RPM RPM is a common metric that most advertising platforms such as ad networks and ad servers use. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website.

Header Bidding 73

Header Bidding CPM Ad Inventory Click Through Rate 73