Ad Tech Daily

OCTOBER 28, 2024

The survey of 2,006 UK consumers who celebrate Christmas found that 17% will opt for pre-loved gifts this year rather than buying […] The post Brits to Opt for Value Driven Gifts as 1 in 4 Plan to Spend Less This Christmas appeared first on Ad Tech Daily.

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Brid.tv

AUGUST 23, 2022

What to Look for in an OTT Advertising Platform Targeting Options Ad Analytics Yield Optimization Tools Video Platform Features 10 Best OTT Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 5. You may know them as video ad networks. Targeting Options.

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Digiday

NOVEMBER 6, 2022

For better or worse, ad tech vendor OpenWeb is attracting a lot of attention. That’s what happens when an unprofitable business is given $170 million to help ad-funded publishers (and advertisers) at a time when those same businesses are being battered by economical and structural headwinds. Bullet dodged.

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Paleo AdTech

DECEMBER 10, 2023

Dave Morgan is the CEO and founder of Simulmedia , which provides a scaled ad targeting platform for TV and video games. In the mid-1990s, he founded Real Media — one of the first ad-serving and -networking companies. A future guest? We’ll see.

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Ad Tech Daily

JANUARY 15, 2025

For the first time, brands can access Mohegan’s rich first-party insights to reach […] The post LiveRamp and Mohegan Launch Industry’s First Casino Media Network appeared first on Ad Tech Daily.

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Paleo AdTech

AUGUST 10, 2021

Dave Morgan is the CEO and founder of Simulmedia , which provides a scaled ad targeting platform for TV and video games. In the mid-1990s, he founded Real Media — one of the first ad-serving and -networking companies. A future guest? We’ll see.

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Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

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Smart-Hub

MARCH 14, 2022

Contextual targeting is coming back. In the past, contextual targeting was an effective ad targeting strategy, but people thought it was a little slower in achieving positive conversion outcomes. Contextual targeting works with keywords and web content. It never really went away!

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Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. Supported Ad Formats Minimum Traffic Banner Ads Interstitial Ads Playable Ads Rewarded Video Ads N/A.

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InMobi

MARCH 26, 2019

Ads for the app would include a deep link connecting to the app stores, with pixel tags often used to track the final install. Typically, the ad network, exchange or other ad tech provider responsible for showing the ad that was finally clicked and acted upon would get ultimate credit for the action.

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InMobi

AUGUST 20, 2020

As a result, how advertisers and publishers use IDFA for scalable user-level ad targeting and personalization will be impacted. Apple announced major IDFA-related changes from iOS 14 onwards at WWDC 2020. becomes even more significant.

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VideoWeek

FEBRUARY 23, 2024

The Week in Tech RTL and ProSieben Combine Ad Tech Stacks in Latest Push for European Collaboration RTL Deutschland and ProSiebenSat.1 1 this week announced they will combine their ad tech offerings in efforts to bolster the German ad market. Read more on VideoWeek. Read more on VideoWeek.

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Smart-Hub

OCTOBER 24, 2023

Declining Ad Revenue Economic factors or market shifts can lead to declining ad revenue. Ad Networks: Partner with multiple ad networks for a broader range of advertisers. Build Your Profitable Ad Exchange Business With Us! Third-Party Audits: Engage third-party auditors to verify ad performance.

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Brid.tv

FEBRUARY 2, 2023

Once these algorithms complete the analysis, this information is sent as parameters via an ad tag to an ad network. The ad network uses this information to match the publisher’s inventory with eligible ads.

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Smart-Hub

APRIL 29, 2024

Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. If you are ready to create ad network or ad exchange, contact SmartHub team to start.

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Smart-Hub

AUGUST 8, 2023

With this data, you can gain better insights into how your ads are performing and make necessary adjustments for optimization. #3. Improved Ad Targeting VAST tags can be used alongside other targeting technologies, making them a key asset for improving ad targeting.

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Single Grain

JUNE 25, 2021

5) The Development of New Ad Technologies. Google, among others, has been hard at work creating new ad targeting options that provide relevant ads without needing to track users on an individual basis. Ads can be targeted at user interest, but cannot be combined with other collected user data.

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Paleo AdTech

FEBRUARY 27, 2023

Lee started his career on the account side of New York ad shops, starting at a small agency in New Jersey that handled the Prodigy account. A joint venture between IBM and Sears, Prodigy was a proto-walled garden and ISP that was able to do some basic banner ad targeting for subscribers.

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Paleo AdTech

DECEMBER 10, 2023

Lee started his career on the account side of New York ad shops, beginning at a small agency in New Jersey that handled the Prodigy account. A joint venture between IBM and Sears, Prodigy was a proto-walled garden and ISP that was able to do some basic banner ad targeting for subscribers.

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Ad Tech Daily

NOVEMBER 7, 2024

Capitalizing on 20+ years of experience in data collection, curation, and activation and harnessing direct global relationships with 400+ leagues and teams […] The post Genius Sports Launches FANHub, World’s First Advertising and Activation Platform to Reach and Engage Sports Fans appeared first on Ad Tech Daily.

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VideoWeek

AUGUST 18, 2023

The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform. Based on 11 job listings, the “PubTech” unit will sit within Amazon Ads, with the aim of growing revenues at Twitch, Freevee and FireTV.

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