Clearcode

MARCH 21, 2023

Ad networks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), ad networks still remain a key element of programmatic advertising.

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Monetize More

MAY 22, 2023

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. To achieve this, you need to focus on a few key areas: understanding your audience, choosing the right ad networks, optimizing ad placements and formats, leveraging affiliate marketing, and implementing sponsored content.

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Digiday

NOVEMBER 6, 2022

But the jury is still out on the way it’s going about it: so far, Open Web is essentially a commenting plug-in that’s using data to fuel an ad network. Sure, there are nuances to the business now that it has expanded its services into data management, live-blogging and polling. Take onboarding, for instance.

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Lemonads

OCTOBER 8, 2020

REFINE YOUR PUSH ADS TARGETING To stay on top of your market and to ensure maximum rentability, it’s essential to have a look at your competitors’ targeting for their push advertising campaigns. You can either search existing ads by country, by ad or affiliate network , by vertical, or by language.

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Smart-Hub

OCTOBER 24, 2023

Declining Ad Revenue Economic factors or market shifts can lead to declining ad revenue. Solutions include: Diversification: Explore various monetization methods, such as affiliate marketing, sponsored content, or subscriptions. Ad Networks: Partner with multiple ad networks for a broader range of advertisers.

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Monetize More

MARCH 9, 2023

Ads placed in prominent positions, such as above the fold, tend to have higher engagement and click-through rates, resulting in higher Ad RPM and Page RPM. Audience Demographics: The demographics of a website’s audience can also affect Ad RPM and Page RPM. There are many techniques to use to increase your RPMs.

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Monetize More

JANUARY 2, 2023

All the apps that you use on a daily basis would not be relevant without in-app advertising and ad networks. With the benefit to avoid paying up-front, apps using in-app advertising are able to successfully attract a decent to large enough user base and collect all the user data they need for detailed ad targeting.

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