Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023
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MARCH 2, 2023
Artificial Intelligence (AI) and Machine Learning (ML) in RTB are also expected to improve ad targeting, leading to higher conversion rates and ROI for advertisers. According to recent studies, the RTB industry is projected to reach a market value of over $50 billion by 2028.
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