Lyft Strikes Deal With StackAdapt to Funnel More Programmatic Demand to Its Ad Network
Adweek
APRIL 9, 2025
The rideshare app is also working with Kevel to power its ad server.
The Stack: Ad Tech M&A is Back
Exchange Wire
NOVEMBER 15, 2024
This week on The Stack: M&A takes off; Google, Meta and Apple privacy woes; Today’s MadTech Daily It's been a big week for ad tech M&A, with Viant acquiring IRIS.TV, Alliant being sold to Inverness Graham, MediaSense buying R3 and Azerion [.] The post The Stack: Ad Tech M&A is Back appeared first on ExchangeWire.com.
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Ad tech hopes open-source AI like DeepSeek will level the playing field with walled garden rivals
Digiday
FEBRUARY 3, 2025
But now, some ad tech players say the Chinese startup DeepSeek creates a new chance to build their own AI offerings beyond the walled gardens. Chris Vanderhook, COO and co-founder of Viant, still remembers when Googles AdX crushed the ad network business model right out of the gate.
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Best of AdMonsters: Must-Read Ad Tech Articles of 2024
Ad Monsters
DECEMBER 11, 2024
From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest ad tech moments of 2024. 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development.
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Generate sales with technology
The Ad Tech Blog
JULY 30, 2022
You can do some branding by running ads on ad networks like Facebook or LinkedIn. The post Generate sales with technology appeared first on The Ad Tech Blog. If you are in the B2B space, the first step is to contact people.
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Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up
Martech
SEPTEMBER 10, 2024
Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms. What’s next.
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Ad Exchange vs. Ad Network
Playwire
MAY 1, 2023
Key Points Ad exchanges and ad networks are distinct entities that serve different purposes within the advertising space. Ad networks are like the stores in the mall, while ad exchanges are like the mall itself. Both ad networks and ad exchanges have been absorbed into other ad tech tools over time.
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Best Ad Networks for Publishers in 2022
Playwire
AUGUST 21, 2022
As a tool in the ad tech stack, ad networks as a standalone entity have all but disappeared. Today publishers often use the therm "ad network" to refer to a more complete ad monetization solution with a richer feature-set. Read below to learn more about the most well-reviewed ad networks.
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Best Ad Networks for Publishers in 2023
Playwire
MAY 1, 2023
Key Points As a tool in the ad tech stack, ad networks, as a standalone entity, have all but disappeared. Today publishers often use the term "ad network" to refer to a more complete ad monetization solution with a richer feature set. Read below to learn more about the most well-reviewed ad networks.
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Mediaocean Completes Acquisition of Innovid – Creating the Premier Global Independent, Omnichannel Ad Tech Platform
Ad Tech Daily
FEBRUARY 14, 2025
Innovid & Flashtalking Unite Under Mediaocean to Give Advertisers More Control, Choice, and Transparency NEW YORK Mediaoceantoday announced the successful completion of its acquisition ofInnovid, bringing together Innovid andFlashtalkingto form an independent ad tech powerhouse.
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Top 8 Mobile Ad Networks for Publishers (2023 Update)
AdPushup
MAY 28, 2023
Discover the top 8 mobile ad networks for publishers in our 2023 update. Find the perfect network to maximize your ad monetization and reach your target audience effectively. The ad tech industry responded to this [.]
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22 Best Ad Networks for Publishers [in 2022]
AdPushup
SEPTEMBER 7, 2022
A comprehensive list of best ad networks. Learn about ad networks, how they work, and why publishers should choose them. While there’s nothing wrong with that—it is, after all, the world’s best ad networks— it is unwise to [.].
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Thirteen Years Of Ad Tech Progress In One AdExchanger Comic
AdExchanger
NOVEMBER 21, 2023
I have no idea how I came to possess this artifact of ad tech history, but there it was, blaring at me from a pile of old papers: “Gigantic First Issue!! It […] The post Thirteen Years Of Ad Tech Progress In One AdExchanger Comic appeared first on AdExchanger.
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The Best Mobile Ad Networks For 2023
Monetize More
MAY 30, 2023
Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites.
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Quotient’s Retail Ad Network Launches to Simplify and Consolidate Off-Site Retail Media Campaigns Through One Holistic Platform
Ad Tech Daily
MARCH 27, 2023
SALT LAKE CITY — Quotient (NYSE: QUOT), a leading digital media and promotions technology company, today announced the launch of its Retail Ad Network that aggregates individual retail media networks to enable advertisers to target, manage, execute […] The post Quotient’s Retail Ad Network Launches to Simplify and Consolidate Off-Site Retail (..)
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Top 7 Indian Ad Networks for Publishers (2023 Update)
AdPushup
JANUARY 2, 2023
Looking for Indian ad networks that serve quality ads? Here we have 7 ad networks based in India that can help you monetize your traffic efficiently.
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Digital Media Solutions, Inc. Signs an Agreement To Acquire The HomeQuote.io Home Services Marketplace From Customer Direct Group Along With Their Brand Direct International Ad Network
Ad Tech Daily
MARCH 20, 2023
Home Services Marketplace From Customer Direct Group Along With Their Brand Direct International Ad Network appeared first on Ad Tech Daily. home services marketplace from Customer Direct […] The post Digital Media Solutions, Inc. Signs an Agreement To Acquire The HomeQuote.io
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Axis and Gravite Announce Strategic Partnership to Elevate Programmatic Advertising Capabilities
Ad Tech Daily
OCTOBER 28, 2024
Gravite, known for its innovative SDK technology and expansive […] The post Axis and Gravite Announce Strategic Partnership to Elevate Programmatic Advertising Capabilities appeared first on Ad Tech Daily.
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10 Black Ad Tech Professionals Making Waves in Digital Media
Ad Monsters
FEBRUARY 13, 2023
In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. For Black History Month, AdMonsters is celebrating just a few Black professionals making history daily in ad tech.
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US vs. Google, round 2: Government targets digital ad business
Martech
SEPTEMBER 6, 2024
The Justice Department alleges that Google controls 91% of the market for ad servers, where publishers offer ad space, more than 85% of the market for ad networks, which advertisers use to place ads, and over half of the market for ad exchanges. The United Kingdom today said it is anti-competitive behavior.
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9 Ad Tech Leaders React to the DOJ’s Plans for Google
Ad Monsters
DECEMBER 12, 2024
Nine industry leaders share insights on the DOJ’s proposed remedies and what they could mean for digital advertising and ad tech. Targeting its ad tech empire, the other could redefine the ad ecosystem. ” “For Android, a divestiture might slow Googles mobile ad dominance.
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Apple’s expanding ad ambitions: A closer look at its journey toward a comprehensive ad tech stack
Digiday
SEPTEMBER 17, 2023
Wanted: 5+ years experience of building ad tech including: ad exchange, or SSPs, ad networks, and search advertising Apple job listings Meanwhile, its services team has emerged as one of Apple’s standout divisions — in its latest earnings report, the unit had a “record quarter” when overall revenue ($81.8
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Retailers Are Publishers Now And They Need Better Ad Tech
AdExchanger
AUGUST 23, 2022
The post Retailers Are Publishers Now And They Need Better Ad Tech appeared first on AdExchanger. Cue the retail media boom. .
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20 Best Mobile Ad Networks for Publishers and App Developers
Brid.tv
DECEMBER 21, 2022
Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. Choosing a network, however, is a whole different story.
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What is an Ad Network and Where Does it Fit in the Ad Tech Landscape in 2023?
Playwire
JUNE 28, 2023
Key Points An ad network is a mostly outdated business model in which third-party companies would purchase unsold ad inventory from publishers, typically for a flat fee. The ad networks then packaged that inventory and sold it to advertisers at a higher price.
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Evercopy AI Turns Everyday Consumers Into Advertisers, Creating Virality For Brands
Ad Tech Daily
OCTOBER 25, 2024
Evercopy Launches The First Collaborative Ad Network, Turning Anyone Into an Advertiser The AI-powered platform allows individuals, not just influencers, to create and share ads, enabling brands to go viral by authentically engaging niche communities with minimal effort.
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Innovations in Ad Tech Mobile SDK Software Testing @ PubMatic
PubMatic
JANUARY 11, 2024
Test automation scripts then cover all the underlying SDK features, including open measurement SDK (OMSDK) compliance, mobile rich media ad interface (MRAID)/Interstitial/Banner ads, StoreKit Ad Network (SKAdnet), privacy compliance, callbacks, ad events, reporting, and ad rendering.
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What’s Hot in Publishing and Ad Tech: An AdMonster’s Q&A with Scott Messer
Ad Monsters
FEBRUARY 22, 2023
To understand what it is, let’s go back to a type of entity that’s familiar to all of us: the ad network. Ad networks select a group of publishers and add some value to it. In this respect, these ad networks are serving as representatives of the publishers.
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CRO Brian Gleason on why Criteo is ‘not an ad network’
Digiday
AUGUST 21, 2022
Criteo's chief revenue officer Brian Gleason talks about how the most renowned retargeting company in ad tech plans to compete with Big Tech in retail media. The post CRO Brian Gleason on why Criteo is ‘not an ad network’ appeared first on Digiday.
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German Leading Adtech Firm adjoe Expands to APAC Region
Ad Tech Daily
FEBRUARY 11, 2025
This expansion builds on adjoes strong growth since its 100 million funding […] The post German Leading Adtech Firm adjoe Expands to APAC Region appeared first on Ad Tech Daily. The move signals adjoes commitment to high-potential markets for mobile gaming and advertising like China, Japan, and South Korea.
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On the French Riviera, ad tech braces for a correction
Digiday
JUNE 23, 2022
The great ad tech rebundling is here. But first, here’s a quick primer on what the great unbundling of ad tech actually means, courtesy of Ratko Vidakovic, founder of ad tech consultancy AdProfs: when real-time bidding took off over a decade ago, it resulted in an unbundling of the traditional ad network.
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Adalytics Exposes An Alleged $10.5 Billion Black Hole In The Google Search Partners Program
AdExchanger
NOVEMBER 28, 2023
On Tuesday afternoon, ad tech research firm Adalytics published a new transparency report digging into the Google Search Partners (GSP) program, a largely unknown and completely nontransparent search ad network. Who needs enemies when you’ve got unvetted partners? Adalytics estimates GSP generates roughly $10.5
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10 Tips for Publishers: How to Increase Your Video Ad Revenue
Brid.tv
MARCH 12, 2025
While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. With programmatic, you can serve more ads and also secure higher ad yield from each impression.
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Mobile Ad Networks: Everything App Developers Need to Know
Playwire
JUNE 27, 2023
Key Points Mobile is really the only environment within the ad tech landscape in which ad networks still play a major role. When choosing ad networks to work with, you’ll want to keep a keen eye on brand safety to protect your visitors from low-quality or unsafe ads.
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Top 17 Mobile Ad Networks to Drive Ad Revenue [2024 Update]
AdPushup
OCTOBER 13, 2024
Discover the 17 best mobile ad networks for publishers in our 2024 update. Find the perfect network to maximize your ad monetization and reach your target audience effectively. The ad tech industry responded to this [.]
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Nexxen’s Josif Zanich on Notable Ad Tech Trends in the APAC Region
Exchange Wire
AUGUST 10, 2023
Dynamic, unique, and going through a period of immense growth, we’ve got our eye on ad tech trends shaping a region renowned for its affinity towards the innovative. The post Nexxen’s Josif Zanich on Notable Ad Tech Trends in the APAC Region appeared first on ExchangeWire.com.
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What are the Best Ad Networks for Apps?
Playwire
JULY 11, 2023
Key Points Mobile publishing is the only place in ad tech where ad networks still function as critical parts of the ecosystem. Because most app advertising is still waterfall-based (unless you’re using in-app header bidding ), app developers form long-term relationships with ad networks that deliver the best yield.
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15 Push Notification Ad Networks in 2024 Publishers/Advertisers Can’t Ignore
AdPushup
JUNE 30, 2024
Here’s a list of leading push notification ad network that will help you reach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market.
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Harnessing the Power of Mobile Ad Networks
Exchange Wire
AUGUST 21, 2023
Accounting for 14% year-on-year growth in 2022 to a total of $336bn (~£263bn), mobile ad networks have gone from strength to strength. A critical, and growing, part of the ad tech ecosystem, we explore the role of mobile advertising and [.]
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Ad Network vs. Ad Exchange: What Is The Difference?
Smart-Hub
OCTOBER 3, 2023
In the dynamic realm of online advertising, two integral concepts emerge as pivotal players: the Ad Networks vs. Ad Exchanges. This article will help you compare ad network versus ad exchange. Functioning as a conduit, this ad network directs advertisers’ objectives toward publisher platforms.
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Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023
Monetize More
MARCH 2, 2023
Artificial Intelligence (AI) and Machine Learning (ML) in RTB are also expected to improve ad targeting, leading to higher conversion rates and ROI for advertisers. Furthermore, integrating RTB with other ad tech technologies like Header Bidding and Programmatic Direct will enhance its capabilities and drive its adoption.
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What SSPs and Ad Networks Want from Publishers’ Ad Inventory
AdPushup
JULY 8, 2022
No demand source relies entirely on a metric-based benchmark to evaluate publisher’s ad inventory for sale on its platform. In a previous post, we talked to publishers about keeping both eyes peeled while shortlisting technology partners to sell inventory with. That being said, there are two sides to every coin.
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The Stack: Major Developments in Ad Tech
Exchange Wire
MARCH 21, 2025
The post The Stack: Major Developments in Ad Tech appeared first on ExchangeWire.com. Also, in todays MadTech Daily, we dive into major acquisitions at Omnicom, the worlds first AI generated newspaper edition, and Google Search being [.]
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Top 10 Push Notification Ad Networks for Publishers in 2023
AdPushup
JUNE 16, 2023
Here’s a list of leading push notification ad network that will help you outreach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market.
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