Playwire

MAY 1, 2023

Key Points As a tool in the ad tech stack, ad networks, as a standalone entity, have all but disappeared. Today publishers often use the term "ad network" to refer to a more complete ad monetization solution with a richer feature set. Read below to learn more about the most well-reviewed ad networks.

Ad network 98

Ad network Ad Tech 98

Ad Tech Daily

FEBRUARY 14, 2025

Innovid & Flashtalking Unite Under Mediaocean to Give Advertisers More Control, Choice, and Transparency NEW YORK Mediaoceantoday announced the successful completion of its acquisition ofInnovid, bringing together Innovid andFlashtalkingto form an independent ad tech powerhouse.

Ad Tech 59

Ad Tech Agency Advertising Ad Targeting 59

AdPushup

MAY 28, 2023

Discover the top 8 mobile ad networks for publishers in our 2023 update. Find the perfect network to maximize your ad monetization and reach your target audience effectively. The ad tech industry responded to this [.]

Ad network 98

Ad network Mobile Ads Ad Tech Audience 98

AdExchanger

NOVEMBER 21, 2023

I have no idea how I came to possess this artifact of ad tech history, but there it was, blaring at me from a pile of old papers: “Gigantic First Issue!! It […] The post Thirteen Years Of Ad Tech Progress In One AdExchanger Comic appeared first on AdExchanger.

Ad Tech 131

Ad Tech Click Through Rate Advertising Ad network 131

AdPushup

SEPTEMBER 7, 2022

A comprehensive list of best ad networks. Learn about ad networks, how they work, and why publishers should choose them. While there’s nothing wrong with that—it is, after all, the world’s best ad networks— it is unwise to [.].

Ad network 111

Ad network Pop-Up Ad Ops Ad Tech 111

Ad Tech Daily

MARCH 27, 2023

SALT LAKE CITY — Quotient (NYSE: QUOT), a leading digital media and promotions technology company, today announced the launch of its Retail Ad Network that aggregates individual retail media networks to enable advertisers to target, manage, execute […] The post Quotient’s Retail Ad Network Launches to Simplify and Consolidate Off-Site Retail (..)

Ad network 95

Ad network Retail Media Ad Tech 95

AdPushup

JANUARY 2, 2023

Looking for Indian ad networks that serve quality ads? Here we have 7 ad networks based in India that can help you monetize your traffic efficiently.

Ad network 98

Ad network Ad Ops Ad Tech 98

Ad Tech Daily

MARCH 20, 2023

Home Services Marketplace From Customer Direct Group Along With Their Brand Direct International Ad Network appeared first on Ad Tech Daily. home services marketplace from Customer Direct […] The post Digital Media Solutions, Inc. Signs an Agreement To Acquire The HomeQuote.io

Ad network 98

Ad network Media Ad Tech Advertising 98

Ad Tech Daily

OCTOBER 28, 2024

Gravite, known for its innovative SDK technology and expansive […] The post Axis and Gravite Announce Strategic Partnership to Elevate Programmatic Advertising Capabilities appeared first on Ad Tech Daily.

Advertising 97

Advertising Ad Tech Audience Ad network 97

Ad Monsters

FEBRUARY 13, 2023

In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. For Black History Month, AdMonsters is celebrating just a few Black professionals making history daily in ad tech.

Ad Tech 105

Ad Tech Media Ad Ops Ad Server 105

Martech

SEPTEMBER 6, 2024

The Justice Department alleges that Google controls 91% of the market for ad servers, where publishers offer ad space, more than 85% of the market for ad networks, which advertisers use to place ads, and over half of the market for ad exchanges. The United Kingdom today said it is anti-competitive behavior.

Ad Server 116

Ad Server Ad Exchange Ad Space Ad network 116

Ad Monsters

DECEMBER 12, 2024

Nine industry leaders share insights on the DOJ’s proposed remedies and what they could mean for digital advertising and ad tech. Targeting its ad tech empire, the other could redefine the ad ecosystem. ” “For Android, a divestiture might slow Googles mobile ad dominance.

Ad Tech 98

Ad Tech Retail Cookies First-Party Cookies 98

AdExchanger

AUGUST 23, 2022

The post Retailers Are Publishers Now And They Need Better Ad Tech appeared first on AdExchanger. Cue the retail media boom. .

Ad Tech 108

Ad Tech Retail Media Advertising 108

Digiday

SEPTEMBER 17, 2023

Wanted: 5+ years experience of building ad tech including: ad exchange, or SSPs, ad networks, and search advertising Apple job listings Meanwhile, its services team has emerged as one of Apple’s standout divisions — in its latest earnings report, the unit had a “record quarter” when overall revenue ($81.8

Ad Tech 99

Ad Tech Ad Exchange Search Advertising Ad network 99

Brid.tv

DECEMBER 21, 2022

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. Choosing a network, however, is a whole different story.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Playwire

JUNE 28, 2023

Key Points An ad network is a mostly outdated business model in which third-party companies would purchase unsold ad inventory from publishers, typically for a flat fee. The ad networks then packaged that inventory and sold it to advertisers at a higher price.

Ad network 52

Ad network Ad Tech Ad Inventory Advertising 52

Ad Tech Daily

OCTOBER 25, 2024

Evercopy Launches The First Collaborative Ad Network, Turning Anyone Into an Advertiser The AI-powered platform allows individuals, not just influencers, to create and share ads, enabling brands to go viral by authentically engaging niche communities with minimal effort.

Ad network 105

Ad network Advertising Ad Tech Media 105

Digiday

AUGUST 21, 2022

Criteo's chief revenue officer Brian Gleason talks about how the most renowned retargeting company in ad tech plans to compete with Big Tech in retail media. The post CRO Brian Gleason on why Criteo is ‘not an ad network’ appeared first on Digiday.

Ad network 69

Ad network Retargeting Ad Tech Retail 69

Brid.tv

MARCH 12, 2025

While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. With programmatic, you can serve more ads and also secure higher ad yield from each impression.

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

Ad Tech Daily

FEBRUARY 11, 2025

This expansion builds on adjoes strong growth since its 100 million funding […] The post German Leading Adtech Firm adjoe Expands to APAC Region appeared first on Ad Tech Daily. The move signals adjoes commitment to high-potential markets for mobile gaming and advertising like China, Japan, and South Korea.

Ad Tech 81

Ad Tech Advertising Marketing Ad network 81

PubMatic

JANUARY 11, 2024

Test automation scripts then cover all the underlying SDK features, including open measurement SDK (OMSDK) compliance, mobile rich media ad interface (MRAID)/Interstitial/Banner ads, StoreKit Ad Network (SKAdnet), privacy compliance, callbacks, ad events, reporting, and ad rendering.

Ad Tech 96

Ad Tech Banner Ad Server Rich Media 96

Digiday

JUNE 23, 2022

The great ad tech rebundling is here. But first, here’s a quick primer on what the great unbundling of ad tech actually means, courtesy of Ratko Vidakovic, founder of ad tech consultancy AdProfs: when real-time bidding took off over a decade ago, it resulted in an unbundling of the traditional ad network.

Ad Tech 72

Ad Tech Pop-Up Conversion Ad network 72

AdExchanger

NOVEMBER 28, 2023

On Tuesday afternoon, ad tech research firm Adalytics published a new transparency report digging into the Google Search Partners (GSP) program, a largely unknown and completely nontransparent search ad network. Who needs enemies when you’ve got unvetted partners? Adalytics estimates GSP generates roughly $10.5

Ad network 129

Ad network Ad Tech Advertising 129

Playwire

JUNE 27, 2023

Key Points Mobile is really the only environment within the ad tech landscape in which ad networks still play a major role. When choosing ad networks to work with, you’ll want to keep a keen eye on brand safety to protect your visitors from low-quality or unsafe ads.

Ad network 52

Ad network Mobile Ads Ad Tech Advertising 52

AdPushup

OCTOBER 13, 2024

Discover the 17 best mobile ad networks for publishers in our 2024 update. Find the perfect network to maximize your ad monetization and reach your target audience effectively. The ad tech industry responded to this [.]

Ad network 52

Ad network Mobile Ads Ad Tech Audience 52

Exchange Wire

AUGUST 10, 2023

Dynamic, unique, and going through a period of immense growth, we’ve got our eye on ad tech trends shaping a region renowned for its affinity towards the innovative. The post Nexxen’s Josif Zanich on Notable Ad Tech Trends in the APAC Region appeared first on ExchangeWire.com.

Ad Tech 75

Ad Tech Ad network 75

Playwire

JULY 11, 2023

Key Points Mobile publishing is the only place in ad tech where ad networks still function as critical parts of the ecosystem. Because most app advertising is still waterfall-based (unless you’re using in-app header bidding ), app developers form long-term relationships with ad networks that deliver the best yield.

Ad network 52

Ad network Header Bidding Ad Inventory Ad Tech 52

AdPushup

JUNE 30, 2024

Here’s a list of leading push notification ad network that will help you reach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market.

Ad network 52

Ad network Conversion Rate Ad Tech Advertising 52

Exchange Wire

AUGUST 21, 2023

Accounting for 14% year-on-year growth in 2022 to a total of $336bn (~£263bn), mobile ad networks have gone from strength to strength. A critical, and growing, part of the ad tech ecosystem, we explore the role of mobile advertising and [.]

Ad network 52

Ad network Mobile Ads Ad Tech Advertising 52

Smart-Hub

OCTOBER 3, 2023

In the dynamic realm of online advertising, two integral concepts emerge as pivotal players: the Ad Networks vs. Ad Exchanges. This article will help you compare ad network versus ad exchange. Functioning as a conduit, this ad network directs advertisers’ objectives toward publisher platforms.

Ad Exchange 64

Ad Exchange Ad network CPC CPM 64

Exchange Wire

MARCH 21, 2025

The post The Stack: Major Developments in Ad Tech appeared first on ExchangeWire.com. Also, in todays MadTech Daily, we dive into major acquisitions at Omnicom, the worlds first AI generated newspaper edition, and Google Search being [.]

Ad Tech 52

Ad Tech Display Advertising Ad network Advertising 52

Monetize More

MARCH 2, 2023

Artificial Intelligence (AI) and Machine Learning (ML) in RTB are also expected to improve ad targeting, leading to higher conversion rates and ROI for advertisers. Furthermore, integrating RTB with other ad tech technologies like Header Bidding and Programmatic Direct will enhance its capabilities and drive its adoption.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

AdPushup

JULY 8, 2022

No demand source relies entirely on a metric-based benchmark to evaluate publisher’s ad inventory for sale on its platform. In a previous post, we talked to publishers about keeping both eyes peeled while shortlisting technology partners to sell inventory with. That being said, there are two sides to every coin.

Ad Inventory 98

Ad Inventory Ad network Ad Ops Ad Tech 98

AdPushup

JUNE 16, 2023

Here’s a list of leading push notification ad network that will help you outreach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market.

Ad network 52

Ad network Conversion Rate Ad Tech Conversion 52

AdPushup

JUNE 16, 2023

Here’s a list of leading push notification ad networks that will help you outreach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market.

Ad network 52

Ad network Conversion Rate Ad Tech Conversion 52

Brid.tv

SEPTEMBER 26, 2022

If you’re looking to place them on your website or app, you will need a reliable display ad network to do so. But before you go for the first network you run into, it is important to do the research and ensure you know exactly what to search for. hide ] What Is a Display Ad Network? What Is a Display Ad Network?

Ad network 52

Ad network CPC CPM CPA 52

Exchange Wire

SEPTEMBER 14, 2023

Ahead of ATS Singapore, Travis Teo, executive director & co-founder of Adzymic, analyses the revival of ad networks. In this exclusive byline, Teo discusses what has led to this resurgence and what it could mean for the ad tech industry.

Ad network 52

Ad network Advertising Ad Tech 52