Ad Tech Daily

OCTOBER 25, 2024

Evercopy Launches The First Collaborative Ad Network, Turning Anyone Into an Advertiser The AI-powered platform allows individuals, not just influencers, to create and share ads, enabling brands to go viral by authentically engaging niche communities with minimal effort.

Ad network 105

Ad network Advertising Ad Tech Media 105

Ad Tech Daily

MARCH 27, 2023

SALT LAKE CITY — Quotient (NYSE: QUOT), a leading digital media and promotions technology company, today announced the launch of its Retail Ad Network that aggregates individual retail media networks to enable advertisers to target, manage, execute […] The post Quotient’s Retail Ad Network Launches to Simplify and Consolidate Off-Site Retail (..)

Ad network 95

Ad network Retail Media Ad Tech 95

Ad Tech Daily

MARCH 20, 2023

NYSE: DMS), a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of top consumer verticals, today announced that it has entered into an agreement to acquire the HomeQuote.io CLEARWATER, Fla.

Ad network 98

Ad network Media Ad Tech Advertising 98

Ad Monsters

FEBRUARY 13, 2023

In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. For Black History Month, AdMonsters is celebrating just a few Black professionals making history daily in ad tech.

Ad Tech 105

Ad Tech Media Ad Ops Ad Server 105

Ad Monsters

DECEMBER 12, 2024

How might Google’s potential breakup reshape digital advertising? Nine industry leaders share insights on the DOJ’s proposed remedies and what they could mean for digital advertising and ad tech. Targeting its ad tech empire, the other could redefine the ad ecosystem.

Ad Tech 98

Ad Tech Retail Cookies First-Party Cookies 98

AdExchanger

AUGUST 23, 2022

At the same time, writes Andreas Reiffen, CEO of Crealytics, retailers are seeking ways to combat margin pressure, emulate Amazon’s extraordinary advertising success, deepen relationships with brand partners, and better understand their customers. Cue the retail media boom. .

Ad Tech 112

Ad Tech Retail Media Advertising 112

Brid.tv

MARCH 12, 2025

While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. This not only boosts viewer engagement but also attracts advertisers looking for a variety of ad inventory. No content? No problem.

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

Ad Tech Daily

FEBRUARY 11, 2025

Hamburg-based adjoe, a global leader in mobile advertising, has announced its expansion into the APAC region, with new offices established in Singapore and Tokyo. The move signals adjoes commitment to high-potential markets for mobile gaming and advertising like China, Japan, and South Korea.

Ad Tech 81

Ad Tech Advertising Marketing Ad network 81

Digiday

SEPTEMBER 17, 2023

Wanted: 5+ years experience of building ad tech including: ad exchange, or SSPs, ad networks, and search advertising Apple job listings Meanwhile, its services team has emerged as one of Apple’s standout divisions — in its latest earnings report, the unit had a “record quarter” when overall revenue ($81.8

Ad Tech 99

Ad Tech Ad Exchange Search Advertising Ad network 99

Brid.tv

DECEMBER 21, 2022

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. Choosing a network, however, is a whole different story.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Martech

JULY 26, 2024

Unsurprisingly, participants in the advertising ecosystem had a lot to say about that. Many see it as good news for advertisers, while some have mixed feelings. This could lead to less competition and more market consolidation in the ad tech industry. “By Emotions ranged from lack of surprise to relief.

Cookies 125

Cookies Non-Profit Audience GDPR 125

Playwire

JUNE 28, 2023

Key Points An ad network is a mostly outdated business model in which third-party companies would purchase unsold ad inventory from publishers, typically for a flat fee. The ad networks then packaged that inventory and sold it to advertisers at a higher price.

Ad network 52

Ad network Ad Tech Ad Inventory Advertising 52

Ad Tech Daily

MARCH 16, 2023

Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP NEW YORK — Yahoo announced an integration with Scope3 to offer carbon neutral private marketplace (PMP) media in the Yahoo SSP.

Advertising 111

Advertising Ad Tech Media Ad network 111

Ad Tech Daily

MARCH 17, 2023

Galileo Onboards Advertisers’ First-Party Data into the Industry’s Richest and Most Privacy-Conscious Environment LOS ANGELES — Global advertising technology leader The Trade Desk today announced Galileo — a new approach for advertiser first-party data activation.

Advertising 111

Advertising Ad Tech Media Ad network 111

AdPushup

JUNE 30, 2024

Here’s a list of leading push notification ad network that will help you reach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market.

Ad network 52

Ad network Conversion Rate Ad Tech Advertising 52

Ad Tech Daily

SEPTEMBER 25, 2024

NOVA Selects Triton Digital’s Sounder To Offer End-to-End Solution for Audio Advertising SYDNEY — Triton Digital, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today announced its partnership with NOVA Entertainment, Australia’s leading independent audio entertainment business, (..)

Entertainment 98

Entertainment Advertising Ad Tech Ad Targeting 98

Exchange Wire

SEPTEMBER 14, 2023

Ahead of ATS Singapore, Travis Teo, executive director & co-founder of Adzymic, analyses the revival of ad networks. In this exclusive byline, Teo discusses what has led to this resurgence and what it could mean for the ad tech industry.

Ad network 52

Ad network Advertising Ad Tech 52

Monetize More

MARCH 2, 2023

RTB networks have become a vital component of programmatic advertising with the potential to generate billions of dollars annually. Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Talk about creating an efficient advertising ecosystem!

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

PubMatic

JANUARY 11, 2024

Test automation scripts then cover all the underlying SDK features, including open measurement SDK (OMSDK) compliance, mobile rich media ad interface (MRAID)/Interstitial/Banner ads, StoreKit Ad Network (SKAdnet), privacy compliance, callbacks, ad events, reporting, and ad rendering.

Ad Tech 96

Ad Tech Banner Ad Server Rich Media 96

Ad Tech Daily

MARCH 20, 2023

This recognition builds on Nativex’s prior recognition as a Petal Ads Certified Partner and highlights its cross-border one-stop advertising solution, effectively aiding advertisers in achieving global growth.

Advertising 110

Advertising Ad Tech Agency Media 110

Playwire

JUNE 27, 2023

Key Points Mobile is really the only environment within the ad tech landscape in which ad networks still play a major role. While other formats, such as web, demand more transparency, mobile and app advertising is still based on more traditional advertising methods.

Ad network 52

Ad network Mobile Ads Ad Tech Advertising 52

Digiday

JUNE 23, 2022

The great ad tech rebundling is here. But first, here’s a quick primer on what the great unbundling of ad tech actually means, courtesy of Ratko Vidakovic, founder of ad tech consultancy AdProfs: when real-time bidding took off over a decade ago, it resulted in an unbundling of the traditional ad network.

Ad Tech 71

Ad Tech Pop-Up Conversion Ad network 71

Smart-Hub

OCTOBER 3, 2023

In the dynamic realm of online advertising, two integral concepts emerge as pivotal players: the Ad Networks vs. Ad Exchanges. These interlinked elements hold substantial sway, molding the digital advertising scene and smoothly distributing promotional content across the vast online realm.

Ad Exchange 64

Ad Exchange Ad network CPC CPM 64

Playwire

JULY 11, 2023

Key Points Mobile publishing is the only place in ad tech where ad networks still function as critical parts of the ecosystem. Because most app advertising is still waterfall-based (unless you’re using in-app header bidding ), app developers form long-term relationships with ad networks that deliver the best yield.

Ad network 52

Ad network Header Bidding Ad Inventory Ad Tech 52

Exchange Wire

AUGUST 21, 2023

Accounting for 14% year-on-year growth in 2022 to a total of $336bn (~£263bn), mobile ad networks have gone from strength to strength. A critical, and growing, part of the ad tech ecosystem, we explore the role of mobile advertising and [.]

Ad network 52

Ad network Mobile Ads Ad Tech Advertising 52

AdExchanger

NOVEMBER 28, 2023

On Tuesday afternoon, ad tech research firm Adalytics published a new transparency report digging into the Google Search Partners (GSP) program, a largely unknown and completely nontransparent search ad network. Who needs enemies when you’ve got unvetted partners? Adalytics estimates GSP generates roughly $10.5

Ad network 130

Ad network Ad Tech Advertising 130

Ad Tech Daily

MARCH 13, 2023

Smartly.io’s fourth annual Digital Advertising […] The post Smartly.io Digital Advertising Trends 2023 Report: Despite Economic Downturn 60% Of Respondents Plan to Increase Ad Spend appeared first on Ad Tech Daily.

Advertising 98

Advertising Ad Tech Marketing Ad network 98

Brid.tv

AUGUST 23, 2022

Are you looking to monetize your OTT streaming service through advertisements? If so, you will need a reliable, robust OTT advertising platform on your side. Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. What Is an OTT Advertising Platform?

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Brid.tv

SEPTEMBER 26, 2022

Display advertising is, undeniably, one of the most popular types of online advertising. If you’re looking to place them on your website or app, you will need a reliable display ad network to do so. Here’s how to pick the right display advertising partner for your publishing business. What Is a Display Ad Network?

Ad network 52

Ad network CPC CPM CPA 52

Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Exchange Wire

MARCH 21, 2025

The post The Stack: Major Developments in Ad Tech appeared first on ExchangeWire.com. Also, in todays MadTech Daily, we dive into major acquisitions at Omnicom, the worlds first AI generated newspaper edition, and Google Search being [.]

Ad Tech 52

Ad Tech Display Advertising Ad network Advertising 52

Ad Tech Daily

MARCH 22, 2023

NEW YORK — The iHeartPodcast Network announced today an industry-first Influencer Summit where some of the most successful podcast creators will open the mic and teach marketers the art of podcast advertising on Wednesday, April 26, 2023, at the iHeartMedia executive offices in New York City.

Advertising 98

Advertising Education Ad Tech Marketing 98

MNTN

JANUARY 22, 2025

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something youll see mentioned often as an important part of the programmatic ad buying and selling process.

Ad Exchange 52

Ad Exchange Impressions Ad Inventory Ad network 52

AdPushup

DECEMBER 19, 2024

This article will attempt to give you a clearer picture of the components of Ad Network vs Ad Exchange and how they are different from each other.

Ad Exchange 52

Ad Exchange Ad network Advertising Ad Ops 52

The Ad Tech Blog

FEBRUARY 1, 2021

In other words, LinkedIn Carousel Ads are a copycat of Facebook’s format. I researched a little bit on other websites about this type of Ad on LinkedIn, but they don’t give you many details about it. They repeated what was advertised previously from LinkedIn and don’t tell you about its results.

Ad network 130

Ad network Audience Conversion Ad Tech 130

Ad Tech Daily

SEPTEMBER 23, 2024

Magel will leverage his 30+ years of media and advertising experience to help the world’s largest agencies take advantage of FreeWheel’s advanced advertising solutions to best serve its ad clients NEW YORK — FreeWheel, a global technology platform for the TV industry, announced that it has named Kris Magel as Head of Global Agency Partnerships. (..)

Agency 105

Agency Ad Tech Media Advertising 105

Ad Monsters

JULY 26, 2024

In a recent LinkedIn Live session, hosted by yours truly, Lynne d Johnson, Content Director at AdMonsters, Meron opened up about her transition, the state of the digital advertising industry, and her vision for The Washington Post’s future. Tune in to gain invaluable perspectives on the intersection of ad tech and journalism.

Ad Tech 105

Ad Tech Education Ad network Media 105