Ad network, Ad Tech and Data Management Platform

Understanding Data Management in Programmatic Ad Tech [Whiteboard Videos]

InMobi

JANUARY 22, 2021

It also highlights the different players involved with data in programmatic advertising including demand-side platforms, supply-side platforms, ad exchanges, ad networks and social media networks.

Ad Tech

Ad Tech Demand Side Platform Data Management Platform Ad network

OpenWeb eyes growth amid structural and economical turmoil

Digiday

NOVEMBER 6, 2022

For better or worse, ad tech vendor OpenWeb is attracting a lot of attention. That’s what happens when an unprofitable business is given $170 million to help ad-funded publishers (and advertisers) at a time when those same businesses are being battered by economical and structural headwinds. Bullet dodged.

Ad Tech

Ad Tech Data Management Platform Affiliates Ad Inventory

The Trade Desk Integrates with Adobe Real-Time Customer Data Platform

Ad Tech Daily

APRIL 15, 2022

The post The Trade Desk Integrates with Adobe Real-Time Customer Data Platform appeared first on Ad Tech Daily.

Ad Tech

Ad Tech Demand Side Platform Advertising Marketing

Best Guide to Display Lumascape [2023]

Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. Display Lumascape’s components are as follows: Ad Agencies.

Ad Server

Ad Server Demand Side Platform Retargeting Ad Tech

10 Best CTV Advertising Platforms for Publishers in 2022

Brid.tv

AUGUST 29, 2022

What to Look for in a CTV Advertising Platform Yield Optimization Tools Targeting Options Ad Analytics 10 Best CTV Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 6. Chocolate Platform 8. What Is a CTV Advertising Platform? Google ADX 2. Marketplace 3.

Advertising

Advertising Header Bidding Ad network Video Ads

ADvendio’s Connections for Comprehensive Reporting

Advendio

DECEMBER 7, 2022

Adform is an open full-stack advertising technology provider automating digital advertising technology for publishers as well as advertisers and agencies by offering an ad server, data management platform, supply-side platform (SSP), and demand-side platform (DSP).

Ad Inventory

Ad Inventory Demand Side Platform Ad Server Impressions

The Crazy Advertising Technology Landscape

InMobi

JUNE 5, 2018

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers. Trading Desks These are specialized media buying groups that most commonly work for (or within) an ad agency.

Advertising

Advertising Ad Exchange Ad Server Retargeting

AdTech Ecosystem: Navigating Trends and Insights

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? AdTech is a complex system of technologies, platforms, and processes that shapes digital advertising. This category includes websites, apps, and other digital platforms that offer spaces for advertisers to showcase their content to a diverse audience. AdTech Ecosystem: What is it and Who is it For?

Ad Exchange

Ad Exchange Ad Tech Machine Learning Ad Inventory

AdTech Ecosystem: Everything You Need to Know

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange

Ad Exchange Ad Server Ad Space Ad network

Best Advertising Practices for App Developers to 10X Revenue

Monetize More

SEPTEMBER 30, 2022

Also, keep track of how users interact with different ad types, which will help you understand user behavior and improve the overall user experience for your app. App publishers often focus their advertising strategies on the latest ad tech fads. Stick to the OG’s.

Advertising

Advertising Banner Video Ads Click Through Rate

53. Omar Tawakol – from BlueKai to AI and the all-new Rembrand

Paleo AdTech

FEBRUARY 7, 2023

Omar was the co-founder of a couple of previous success stories, most notably BlueKai, the data provider and early data management platform (DMP) acquired by Oracle in 2014 for over $400 million, a 10x net revenue multiple. The original BlueKai was a data exchange. It might have done better alone.

Cookies

Cookies Audience Data Management Platform Banner

53. Omar Tawakol – from BlueKai to AI and the all-new Rembrand

Paleo AdTech

DECEMBER 10, 2023

Omar was the co-founder of a couple of previous success stories, most notably BlueKai, the data provider and early data management platform (DMP) acquired by Oracle in 2014 for over $400 million, a 10x net revenue multiple. The original BlueKai was a data exchange. It might have done better alone.

Cookies

Cookies Audience Data Management Platform Banner

Modern Programmatic Monetization Strategies

Adtelligent

OCTOBER 6, 2021

You can make sure that your ad space is sold at the maximum possible price. Having access to ad exchanges and ad networks can bring more partners, create more competition, and thus increase rates. Measuring data from bidding processes can be evaluated for potential adjustments. Great reporting. Simple interface.

Header Bidding

Header Bidding Ad Exchange Ad Inventory Demand Side Platform

What is programmatic advertising and how to earn from it?

Smart-Hub

JANUARY 23, 2023

When a space is offered for sale in an RTB auction, the request will be shown to many advertising networks and platforms representing the interests of advertisers. DMP (data management platform) is responsible for targeting. Main features: purchase of collected segments (e.g.,

Advertising

Advertising Ad Exchange Banner Header Bidding

Google Open Bidding: Is it better than Header Bidding?

Monetize More

JULY 28, 2022

If you have an app and haven’t tried out Google Open Bidding yet, you are missing out on a lot of ad earnings. Google OpenBidding is an ad exchange that lets publishers invite demand partners (ad networks) to a unified, server-to-server auction so that they can start bidding for impressions on their sites.

Header Bidding

Header Bidding Ad Exchange Cookies Ad network

AdTech Trends

Understanding Data Management in Programmatic Ad Tech [Whiteboard Videos]

OpenWeb eyes growth amid structural and economical turmoil

Trending Sources

The Trade Desk Integrates with Adobe Real-Time Customer Data Platform

Best Guide to Display Lumascape [2023]

10 Best CTV Advertising Platforms for Publishers in 2022

ADvendio’s Connections for Comprehensive Reporting

The Crazy Advertising Technology Landscape

AdTech Ecosystem: Navigating Trends and Insights

AdTech Ecosystem: Everything You Need to Know

Best Advertising Practices for App Developers to 10X Revenue

53. Omar Tawakol – from BlueKai to AI and the all-new Rembrand

53. Omar Tawakol – from BlueKai to AI and the all-new Rembrand

Modern Programmatic Monetization Strategies

What is programmatic advertising and how to earn from it?

Google Open Bidding: Is it better than Header Bidding?

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