Ad network Ad Tech First-Party Cookies 
Ad Monsters
DECEMBER 12, 2024
Nine industry leaders share insights on the DOJ’s proposed remedies and what they could mean for digital advertising and ad tech. Targeting its ad tech empire, the other could redefine the ad ecosystem. Moving to a first-party cookie tracking world still makes the most senseit works in all future conditions.
Brid.tv
JANUARY 5, 2024
It sorts users’ interests into topics and shares them with third parties like advertisers and ad tech platforms but without revealing specific browsing details. Topics API The Topics API is a tool within the Privacy Sandbox designed to enable interest-based advertising (IBA) without tracking users across websites.
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Lemonads
OCTOBER 5, 2021
But, you take a deep breath because the change will only affect cookies that come from third parties. In other words, you can still use first-party cookies to collect basic data about visitors. So, you will still be able to leverage the data collected by the first parties.
Single Grain
JUNE 25, 2021
Ads can be targeted at user interest, but cannot be combined with other collected user data. Websites visited by users, as well as the ad networks associated with those sites, will not be able to access the visitor’s ad interests. The Implications for Targeted Advertising without Third-Party Cookies.
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