Ad Tech Daily

FEBRUARY 14, 2025

Innovid & Flashtalking Unite Under Mediaocean to Give Advertisers More Control, Choice, and Transparency NEW YORK Mediaoceantoday announced the successful completion of its acquisition ofInnovid, bringing together Innovid andFlashtalkingto form an independent ad tech powerhouse.

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AdExchanger

AUGUST 23, 2022

Cue the retail media boom. . The post Retailers Are Publishers Now And They Need Better Ad Tech appeared first on AdExchanger.

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Ad Tech Daily

OCTOBER 28, 2024

Gravite, known for its innovative SDK technology and expansive […] The post Axis and Gravite Announce Strategic Partnership to Elevate Programmatic Advertising Capabilities appeared first on Ad Tech Daily.

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Ad Monsters

DECEMBER 12, 2024

Nine industry leaders share insights on the DOJ’s proposed remedies and what they could mean for digital advertising and ad tech. Targeting its ad tech empire, the other could redefine the ad ecosystem. ” “For Android, a divestiture might slow Googles mobile ad dominance.

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Digiday

SEPTEMBER 17, 2023

Wanted: 5+ years experience of building ad tech including: ad exchange, or SSPs, ad networks, and search advertising Apple job listings Meanwhile, its services team has emerged as one of Apple’s standout divisions — in its latest earnings report, the unit had a “record quarter” when overall revenue ($81.8

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Brid.tv

DECEMBER 21, 2022

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. Choosing a network, however, is a whole different story.

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VideoWeek

DECEMBER 18, 2024

AI, privacy and retail media are changing the game for marketing, writes Rob Webster, Co-Founder of Tau Marketing Solutions, opening new opportunities for marketers willing to embrace these seismic changes. Retail media expansion Empowering ecommerce giants to drive unprecedented advertising efficiencies through first-party data.

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Digiday

AUGUST 21, 2022

Criteo's chief revenue officer Brian Gleason talks about how the most renowned retargeting company in ad tech plans to compete with Big Tech in retail media. The post CRO Brian Gleason on why Criteo is ‘not an ad network’ appeared first on Digiday.

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Ad Tech Daily

OCTOBER 25, 2024

Evercopy Launches The First Collaborative Ad Network, Turning Anyone Into an Advertiser The AI-powered platform allows individuals, not just influencers, to create and share ads, enabling brands to go viral by authentically engaging niche communities with minimal effort.

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Brid.tv

MARCH 12, 2025

While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. With programmatic, you can serve more ads and also secure higher ad yield from each impression.

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Martech

JULY 26, 2024

This could lead to less competition and more market consolidation in the ad tech industry. “By Sophie Fell , director of paid media, Two Trees PPC, said this is good news for advertisers because so many still don’t have a decent grasp on their first party data and this was proving to be a big hurdle for them to overcome.

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Ad Tech Daily

FEBRUARY 11, 2025

This expansion builds on adjoes strong growth since its 100 million funding […] The post German Leading Adtech Firm adjoe Expands to APAC Region appeared first on Ad Tech Daily. The move signals adjoes commitment to high-potential markets for mobile gaming and advertising like China, Japan, and South Korea.

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Ad Tech Daily

MARCH 3, 2023

As part of the agreement, FreeWheel will work with Havas Media to scale premium CTV campaigns for U.S. NEW YORK — Havas Media Group (HMG) North America today announced that it has […] The post Havas Media North America Selects FreeWheel as Preferred Supply-Side Platform Partner for Premium Video appeared first on Ad Tech Daily.

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Digiday

SEPTEMBER 28, 2023

More companies are throwing their lot into offering some form of retail media network on a seemingly daily basis. version of the retail ad network it announced back in January that allows retailers to tap into Microsoft’s many ad opportunities. Continue reading this article on digiday.com.

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PubMatic

JANUARY 11, 2024

Test automation scripts then cover all the underlying SDK features, including open measurement SDK (OMSDK) compliance, mobile rich media ad interface (MRAID)/Interstitial/Banner ads, StoreKit Ad Network (SKAdnet), privacy compliance, callbacks, ad events, reporting, and ad rendering.

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Paleo AdTech

DECEMBER 10, 2023

Tolman is a long-time investment banker and advisor to luminaries in the ad tech, media and data-driven enterprise world. ” Long-term gains to productivity based on connectivity and data-driven methods are adding meaningful, sustained value into the economy.

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Paleo AdTech

NOVEMBER 17, 2021

Tolman is a long-time investment banker and advisor to luminaries in the ad tech, media and data-driven enterprise world. ” Long-term gains to productivity based on connectivity and data-driven methods are adding meaningful, sustained value into the economy.

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Digiday

JUNE 23, 2022

The great ad tech rebundling is here. But first, here’s a quick primer on what the great unbundling of ad tech actually means, courtesy of Ratko Vidakovic, founder of ad tech consultancy AdProfs: when real-time bidding took off over a decade ago, it resulted in an unbundling of the traditional ad network.

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Brid.tv

SEPTEMBER 26, 2022

If you’re looking to place them on your website or app, you will need a reliable display ad network to do so. But before you go for the first network you run into, it is important to do the research and ensure you know exactly what to search for. hide ] What Is a Display Ad Network? Airnow Media 6.

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Monetize More

MARCH 2, 2023

With this short introduction in mind, here are four benefits of RTB for buying display advertising: Less wasteful media buying: With this technology ad inventory is bought on an impression basis through a range of variables which makes targeting very focused. Advertising via Facebook or Google AdWords is a good example of PPC.

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Smarty Ads

JANUARY 29, 2020

When advertisers and publishers traded directly on the market, the media buying seemed to be much simpler. The era of algorithmic buying, programmatic in particular, brought more parties to that process, sparking the wave of confusion among people that are not into ad tech much. While experts keep.

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Ad Tech Daily

SEPTEMBER 23, 2024

Magel will leverage his 30+ years of media and advertising experience to help the world’s largest agencies take advantage of FreeWheel’s advanced advertising solutions to best serve its ad clients NEW YORK — FreeWheel, a global technology platform for the TV industry, announced that it has named Kris Magel as Head of Global Agency Partnerships. (..)

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AdExchanger

MARCH 22, 2023

Network To Get Work Being called an “ad network” is a major slur for ad tech companies. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It The post First Come, First Served For First-Party Data; The Gray Lady Goes Gangbusters With Games appeared first on AdExchanger.

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Ad Monsters

MAY 22, 2024

Melissa Bonnick, Executive Director, Head of Programmatic, Paid Media Tagging & Trafficking, JPMorgan Chase, leverages her extensive ad operations expertise at JP Morgan & Chase to drive brand safety and foster inclusivity in the media industry. Starting her journey in media with a Journalism degree from St.

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Ad Monsters

JULY 26, 2024

In this lively session , Meron spills the beans on her career journey and the challenges of the ad tech ecosystem. Tune in to gain invaluable perspectives on the intersection of ad tech and journalism. Her mission is clear: to combat the bloated ad tech ecosystem and ensure the news survives and thrives.

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The Ad Tech Blog

FEBRUARY 1, 2021

The first problem I ran into was this “ Your LinkedIn Audience Network setting has been disabled as it is not available for the ad format you selected. “ It is saying that you can’t use LinkedIn Carousel Ads with the LinkedIn Audience Network (third-party sites and apps.) and got 0 results.

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Ad Tech Daily

MARCH 16, 2023

Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP NEW YORK — Yahoo announced an integration with Scope3 to offer carbon neutral private marketplace (PMP) media in the Yahoo SSP.

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Digiday

JANUARY 3, 2023

This article is part of a limited editorial series, called The 2023 Notebook, and is designed to be a guide to marketing and media buying in the new year. It’s not often a new revenue opportunity comes along for media agencies, as their traditional sources of income (commissions on planning and buying) dry up in the age of procurement.

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Ad Tech Daily

MARCH 16, 2023

AdsPostX, new Post Transaction Competitor to Rokt, Announces Strategic Partnership with Retail Media Powerhouse CitrusAd SEATTLE — CitrusAd and AdsPostX announced a global retail media partnership that empowers retailers to provide relevant ads through a customer’s complete shopping experience, to the confirmation page after they checkout.

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Paleo AdTech

NOVEMBER 3, 2022

Larry Braitman was co-founder of Flycast, a dot-com-era digital ad network known for its direct-response focus, lower entry costs for advertisers and publishers, relative ease of use and optimization, and explicit embrace of what the Wall Street Journal called remnant (or unsold) inventory. None of these companies is in ad tech.

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Ad Tech Daily

MARCH 17, 2023

Advertisers are increasingly looking to activate their valuable customer data as safely as possible to optimize media buys across all […] The post The Trade Desk Announces Galileo, a New Approach for Activating Advertiser Data appeared first on Ad Tech Daily.

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Ad Tech Daily

MARCH 20, 2023

This recognition builds on Nativex’s prior recognition as a Petal Ads Certified Partner and highlights its cross-border one-stop advertising solution, effectively aiding advertisers in achieving global growth.

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MNTN

JANUARY 22, 2025

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something youll see mentioned often as an important part of the programmatic ad buying and selling process.

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Ad Tech Daily

OCTOBER 24, 2024

Anna Jankowska becomes Executive VP of Global Partnerships NEW YORK & LONDON — RTB House, a global company that provides leading-edge marketing technologies for top brands and agencies worldwide, today announces the promotion of Anna Jankowska to Executive Vice President of Global Partnerships, which also sees her join Adlook, part of the (..)

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illumin

MAY 31, 2024

PayPal’s plan for an advertising platform PayPal is looking to leverage its wealth of user data to launch an ad network aimed at driving growth. PayPal has insights across a wide array of merchants, giving it an advantage over a traditional retail media network with more limited data. And it’s not just PayPal.

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Ad Tech Daily

MARCH 1, 2023

. – MonetizeMore, a global ad monetization partner for web publishers and app developers, is proud to announce the acquisition of Advanced Ads, a leading ad tech platform specializing in advanced ad management […] The post <strong>Empowering Publishers with Cutting-Edge Solutions: MonetizeMore Acquires Advanced Ads</strong> (..)

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Paleo AdTech

APRIL 25, 2023

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

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