Brid.tv

MARCH 12, 2025

While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. With programmatic, you can serve more ads and also secure higher ad yield from each impression. Additionally, global mobile ad spend surpassed $400 billion last year.

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AdPushup

JUNE 17, 2024

Mobile ad mediation platforms offer a solution by enabling app developers to manage and optimize their ad inventory with ease, allowing them to select the best-performing ad network for each ad impression. As an app developer, maximizing your ad revenue requires managing a complex landscape of ad networks.

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Monetize More

MARCH 14, 2023

Mobile Ad Optimization is a critical component of digital advertising that involves improving the performance of mobile ads by optimizing various factors such as ad formats, placement, targeting, networks, and more. Mobile ad optimization benefits both publishers and advertisers in numerous ways.

Mobile Ads 52

Mobile Ads A/B Testing Conversion Rate Click Through Rate 52

AdPushup

MARCH 23, 2023

Mobile ad mediation platforms offer a solution by enabling app developers to manage and optimize their ad inventory with ease, allowing them to select the best-performing ad network for each ad impression.

Mobile Ads 52

Mobile Ads Ad Inventory Ad network Impressions 52

Playwire

JULY 12, 2023

Key Points While there aren’t necessarily ad networks that cater specifically to Android publishers, many of the same mobile ad networks we’ve recommended in the past are compatible with Android.

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InMobi

MAY 17, 2018

As the mobile advertising industry continues to grow and become more complex, mobile ad mediation has emerged as a hugely beneficial new option for publishers. A mobile ad mediation platform helps publishers connect to multiple ad networks to maximize fill rates and increase revenue.

Mobile Ads 52

Mobile Ads Fill rate Header Bidding Ad network 52

InMobi

MAY 17, 2018

The mobile ad players committed to the Right Way of doing things focus on these three tenets: 1) Transparency It’s hard to trust what you don’t know. Mobile advertising is far more than just point A (advertisers) and point B (apps/websites). Unfortunately, not every mobile ad player out there today agrees.

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Paleo AdTech

DECEMBER 10, 2023

Mike Yavonditte is the CEO and co-founder of Yieldmo , an advertising platform specializing in mobile, optimization and curation. He was formerly CEO of Quigo, an innovative semantic ad network that built a formidable competitor to Google’s AdSense and was acquired by AOL in 2007 for a reported $340 million.

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Paleo AdTech

APRIL 18, 2023

Mike Yavonditte is the CEO and co-founder of Yieldmo , an advertising platform specializing in mobile, optimization and curation. He was formerly CEO of Quigo, an innovative semantic ad network that built a formidable competitor to Google’s AdSense and was acquired by AOL in 2007 for a reported $340 million.

Banner 52

Banner Mobile Ads Viewability Ad network 52

Paleo AdTech

DECEMBER 10, 2023

In 2006, Dave joined the team as SVP/GM at BlueLithium, a high-flying ad network. He credits Drawbridge’s transition from a mobile ad network to a pure-play software company with inspiring his own latest venture outside the ad tech industry. ”

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Paleo AdTech

JANUARY 25, 2022

In 2006, Dave joined the team as SVP/GM at BlueLithium, a high-flying ad network. He credits Drawbridge’s transition from a mobile ad network to a pure-play software company with inspiring his own latest venture outside the ad tech industry. ”

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Ad Server Retargeting Ad network Ad Tech 52

Brid.tv

NOVEMBER 22, 2022

You have plenty of options in that regard, but the easiest one is through mobile advertising. Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up.

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InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments.

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Brid.tv

OCTOBER 8, 2024

The reasons behind this disbalance can be many, from seasonal slumps to a poor choice of ad networks. Website Latency If your website takes a while to load, the user might scroll away before actually seeing the ad, and the impression wont count. What is the average fill rate for video ads?

Fill rate 52

Fill rate Header Bidding Ad Tech Impressions 52

Brid.tv

FEBRUARY 23, 2023

Easy to Implement To get started with AVOD all you need is some general knowledge of ad ops and a quality ad network. You Might Also Like: 20 Best Mobile Ad Networks for Publishers and App Developers Great for Beginner Publishers Chances are users won’t be willing to pay subscription fees to unheard-of publishers.

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InMobi

DECEMBER 28, 2017

Measured as Mean Clicks to Install (MCTI), MCTI is defined as the number of clicks required by an ad network to drive an install from a specific user. In addition, for downstream (reactive) metrics such as Mean Time Taken to Install (MTTI), the percentage installs driven by a network should be less than 10% for an MTTI of 10s.

Mobile Ads 52

Mobile Ads Impressions Education Ad network 52

Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. What is Ad Tech? Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers.

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Ad Exchange Ad Tech Machine Learning Ad Inventory 52

InMobi

DECEMBER 13, 2018

Even though it seems at times like everyone from the world’s biggest ad platforms down to tiny ad networks was talking about in-app header bidding in 2018, actual adoption of unified auctions among mobile publishers, app developers and their programmatic demand sources was low. But, expect all that to change in 2019.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Mobile Ads 52

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

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InMobi

NOVEMBER 5, 2018

That may not seem like much, but to increasingly impatient mobile app users it can seem like a lifetime. In-app header bidding and unified mobile ad auctions have become increasingly popular monetization options, and are already helping app publishers and developers more effectively optimize revenue yields while also delighting end users.

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Header Bidding Ad Server Ad Inventory Mobile Ads 52

Monetize More

SEPTEMBER 28, 2022

While there is a very well-defined measure for ad density on mobile devices, there is very little guidance regarding desktop ad density. Mobile Ad Density. Ads take up no more than 30% of the page height on mobile devices. Here are the mobile ad density standards as per Coalition for Better Ads.

Mobile Ads 52

Mobile Ads Impressions Rich Media Video Ads 52

InMobi

SEPTEMBER 11, 2019

Here’s how we previously defined the term : "A DSP is an online platform that gives advertisers the ability to easily buy display ads on ad exchanges, ad networks and other available inventory sources they are connected with. And, these specialized DSPs represent around 20% of the mobile ad programmatic market now.

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Brid.tv

DECEMBER 28, 2022

With this model, publishers partner up with mobile ad networks to serve ads to users. Most commonly, ads allow publishers to provide access to their apps for free. However, a hybrid strategy including ads and a transaction-based monetization model is also common. It is easy to get started with Brid.TV

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InMobi

AUGUST 7, 2019

In this latest Whiteboard Wednesdays video, PubRev+ Founder Chas Castell goes over the three key components of good ad ops, highlighting everything from troubleshooting ad servers to how third-party consultants should work with clients to ensure success. We are a mobile ad ops partnership company. I'm Chas Castell.

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Ad Ops A/B Testing Header Bidding Fill rate 52

InMobi

AUGUST 20, 2020

Identity and iOS 14 Since most key in-app advertising tactics currently rely on using IDFA as an identifier, the quest to find a substitute identifier, one that is privacy compliant and can stand the test of time (measured in ad tech years!), becomes even more significant.

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Smart-Hub

JANUARY 2, 2024

Book Your Free Consultation Spot Request a Callback Ad Exchange Programmatic exchanges are the core of the ad tech ecosystem. In one of our articles, we covered the difference between ad networks and the ad exchanges that have replaced them with real-time bidding technology and algorithmic sales.

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VideoWeek

JUNE 2, 2023

Twitter Sells Ads Through Inmobi, Content Moderation Chief Resigns Twitter has started selling inventory through mobile ad network Inmobi, as the struggling social media firm aims to recoup lost ad revenues. The partnership is currently limited to one test market, Digiday reported, with plans to expand.

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Viewability Audience Ad Exchange Ad Tech 52

VideoWeek

AUGUST 18, 2023

The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform. Hence, these tests represent the removal of a significant barrier to further adoption of alternative currencies.

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