Paleo AdTech

DECEMBER 10, 2023

Before that he was founder and president of InterCLICK (hereafter due to caps-aversion: Interclick), a data-informed ad network which started business in the Boston metro region in 2005 and was sold to Yahoo in 2011 for a reported $270 million. Network (181M), Google Ad Network (178M), ValueClick (171M) and Microsoft Media (165M).

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Paleo AdTech

MARCH 22, 2022

Before that he was founder and president of InterCLICK (hereafter due to caps-aversion: Interclick), a data-informed ad network which started business in the Boston metro region in 2005 and was sold to Yahoo in 2011 for a reported $270 million. Network (181M), Google Ad Network (178M), ValueClick (171M) and Microsoft Media (165M).

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Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. Google, Facebook and Amazon together are responsible for 70% of digital ad spending alone, and about 99% of this market growth. As advertising trends evolve, we marketers have become much smarter.

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Kevel

AUGUST 25, 2022

Though videos are a more engaging, quality learning experience for users, to achieve the results you're looking for, video ads must be high-quality. Low-quality video content and annoying pop-up videos can hinder the user experience. Valuable video ad types. How to launch a video ad server.

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Kevel

JULY 19, 2022

Though videos are a more engaging, quality learning experience for users, to achieve the results you're looking for, video ads must be high-quality. Low-quality video content and annoying pop-up videos can hinder the user experience. Valuable video ad types. How to launch a video ad server.

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AdPushup

OCTOBER 20, 2022

PPC marketing lets you place paid ads on search engines and social media. Your ads will pop up based on a potential customer’s search activity. Pay Per Click advertising is a key component of online advertising.

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MNTN

MARCH 14, 2024

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. Keep reading to learn more about what is an ad exchange , how they work, who uses them, and the various types of exchanges. How Does an Ad Exchange Work?

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Smart-Hub

DECEMBER 22, 2023

The market goes up because more and more people are interested in a data-driven marketing. Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. What is Ad Tech? The AdTech market is projected to grow from 579.4 billion USD in 2023 to 1,496.2

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VideoWeek

FEBRUARY 23, 2024

However Gemini’s image generation capabilities came under scrutiny this week, after examples popped up on social media of the AI model creating images with odd, historically inaccurate racial diversity. 1 this week announced they will combine their ad tech offerings in efforts to bolster the German ad market.

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Brid.tv

FEBRUARY 29, 2024

While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate. Follow TargetVideo on LinkedIn to stay up-to-date with the latest developments in the industry! Just make sure to find a reliable and trustworthy video ad network and you’re good to go.

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InMobi

AUGUST 20, 2020

As a result, how advertisers and publishers use IDFA for scalable user-level ad targeting and personalization will be impacted. InMobi fully supports this change being introduced in iOS 14 in the spirit to put the privacy of users first and giving people more control over the way their personal data is managed. becomes even more significant.

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Smart-Hub

JANUARY 4, 2023

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. What is White Label ad exchange? What is a White Label ad exchange? And every one of those smartphones has apps in which you can show ads.

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Brid.tv

OCTOBER 15, 2024

Instream ads are by far one of the most popular and profitable ways to monetize video content. However, thats only true if theyre set up properly. From the best ad placements to optimal price floors, there are many factors that play into just how much you can make from an instream video ad.

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Monetize More

APRIL 13, 2023

Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must! It is also a form of dynamic allocation for third-party ad networks. and gets them to place a bid.

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Smart-Hub

JULY 29, 2024

While advertisers need to understand their customers to be able to reach the right users at the right time, you, as an ad exchange owner, have to match your demand and supply connections correctly. White label solutions usually come up with different ad formats and traffic channels.

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Smart-Hub

JANUARY 23, 2023

tourists), collection of custom segments for a request (cat owners), collection and storage of own (client) data, collection and storage of data on advertising campaigns (you can show ads to those who clicked on banners from previous campaigns or who finished watching videos till the end). Main features: purchase of collected segments (e.g.,

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Adtelligent

OCTOBER 6, 2021

You can make sure that your ad space is sold at the maximum possible price. Having access to ad exchanges and ad networks can bring more partners, create more competition, and thus increase rates. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs).

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